Giving In or Giving Up?

Last week, we talked about creating urgency (or maybe better said “time sensitivity”), as one of the reasons why patients should make decisions now instead of delaying and putting things off. We aren’t talking about procrastinating insignificant chores like cleaning out the closet or washing the car.  We are talking about health of all kinds… Read more »

Today or Tomorrow – What’s the Difference

One of the first lessons that I instill in our Doctors and Team Members regarding their ability to influence patients to make smart decisions about their health is getting them to fully embrace and take ownership over this one important principle. The initial thinking of a patient is if this treatment doesn’t need to happen… Read more »