The Paradigm Shift That Ends All Frustration

We are picking up right where we left off last week.  The biggest problem across the board in business is being reactive and waiting to deal with problems, objections, challenges, or anything else instead of getting out ahead of it and being proactive in decisions, behaviors, and perhaps especially with communication. It’s not a coincidence… Read more »

What Are You REALLY Selling Anyway?

Last week, we talked about this whole “selling” thing and how most people get it all wrong because they are busy selling “the thing” instead of the outcome and benefits. We also talked about the fact that selling is nothing more than encouraging, motivating, influencing and compelling someone to action.  Even education is selling. Your… Read more »

The Real Problem With “Selling”

So often in dentistry both doctors and team members alike get a bad taste in their mouths and feel resistant to the idea of “selling.”  This reaction is primarily driven by two issues.  First, the fact that it implies you are having to convince someone to do something they otherwise wouldn’t do.  Second, because it… Read more »

Practice Success Made Simple – Part 3

So far, we have taken a thorough look at “beginning with the end in mind” for all aspects of your practice and really your life in general with Dentistry serving as a vehicle for all of the other things you want to do. I’ve broken down how knowing the desired outcome facilitates the decisions that… Read more »