Before we begin, I promised you something special last week…
At the end of each year, I give away a special series on what it takes to be profitable in dentistry right now. Based on the current state of the industry, the economy, the politics, and anything else. Well, this year – given all the uncertainty that still exists – I’ve created the most extensive edition ever that stretches over the next 90 days. If your goal is to have a more profitable dental practice in 2022 than in 2021, here’s what I have for you…
9 Free Gifts for a More Profitable Year Ahead…
Over the past few weeks I’ve been talking with you about the importance of selling dentistry and the role selling plays in dentistry. Perhaps the best part (and it is really quite ironic), is when you do it right you don’t have to “sell” at all.
What I mean by that is that you do not have to be in the convincing or coercing business – no sales tactics required. This goes far beyond just educating your patients; which most people use as an excuse for negating their responsibility for getting patients to a yes.
Education is not enough because if the patient does not feel your own personal belief in the value of what you are doing and more importantly why it matters to the patients’ lives, then they will be educated but not motivated and there is a big giant difference.
Inside of that small sentence is one of the most important points of leadership and influence. Education doesn’t mean initiative. People can be aware and still not be compelled to commit; they can understand and still not be persuaded to act.
This goes back to my need-want-deserve journey that a patient goes through in their minds.
But, guess what? You have to go there first. The most important person to ‘sell’ is not the patient, it’s you because their decision follows your conviction.
Your confidence first about yourself, second about what you do, and third about the value to the patient.
That’s the trifecta – an unstoppable force in dentistry.
In my free 90-day training series you’ll get resources, books, videos, advice – you get it all – I literally give you everything you need to not only start your year off right, but more importantly to engineer your practice to produce higher profits in fewer hours all while doing more meaningful and comprehensive dentistry for your patients.
Start Your 90-Day Dash to Practice Prosperity Now
There is a common theme I bring up this time of year. I call it the ‘gifts you give’ and you’ll even find a special Monday Huddle coming your way next week that is worth studying with your team.
Today, though, is different. This is for you. Because nothing can cause you to out earn your own self-worth. You hold all the power to generate the financial results that you want to achieve in your practice.
We’ve talked all about selling and what exactly you sell and how you go about it. The moral of the story that we arrive here to discuss in this Weekly Report is the undeniable link between your believed value of yourself and your patients’ believed value of your dentistry.
There is nothing else that will have a greater impact on your case acceptance, on your ability to remove insurance, on your capacity to increase fees, and on your power to conquer all resistance that stands in the way of you and your patients’ success.
If you think about it, the size of your yeses is directly tied to and hinges upon the size of your own vision about dentistry and health. That means if you want more valuable cases you have to become more valuable to your patients by way of your own belief, mindset, diagnostic ability, and willingness to pursue complete and comprehensive dentistry every time with every patient.
It is up to you to define and illustrate to your patients what you ‘sell’ and that comes from you being crystal clear and courageously confident about your mission, what you stand for, your own self-worth as a doctor, and ultimately your commitment to your patients’ health.
There may be nothing more important than this that helps or hinders your ability to grow your practice profitability and to help your patients in the most valuable way possible.
The greatest gift I can give to you is proof of what is actually possible and help break you free from self-limiting beliefs and preconceived ideas. I can give you permission to take responsibility for your own success and to feel proud about – not bashful, guilty or ashamed – of your financial prosperity because of the difference you make in the lives of your patients.
I promised surprises and I’m full of them. Actually, you are about to receive my life’s greatest work all bundled into one amazing New Year Experience.
I’m calling it your 90-Day Dash to Practice Prosperity. And with its 9 free gifts over the next 90 days, I GUARANTEE you’ll see higher practice profits.
I’m gifting you 9 of the most important foundational steps to achieve your best year ever in 2022 beginning first with a more profitable practice and a more balanced lifestyle. This is like the Master’s Degree to the Business of Dentistry.
Get Started On Your 9 Steps To Greater Practice Profits & Lifestyle Balance…
The most vital lesson I want you to learn this week is that your patients’ visions won’t be bigger than yours and your vision won’t be bigger than your own confidence and belief in what you are capable of.
You have several layers of belief you have to break through because you have to first value the dentistry you do for the health of your patients, then you have to expand what you see as possible in the time, space, and with the people you have, and finally you have to believe that your patients are willing to invest in their health.
You might believe your patients resist the money but really you aren’t motivating people enough to want the dentistry.
Or you might feel you are maxed out at capacity but really we are letting insurance drive case acceptance and it’s hurting the size and value of your cases.
Or you could feel it’s your team or maybe your own ability that limits you but really the money math of your business has been thrown off by a lack of pre-pay or by fees that are too low.
It all comes down to your belief on what you’re worth, what your capacity can be worth, and what your patients can be worth.
Now, it is your job to sort through where you are stuck on each of these and then breakthrough them first in your mind and then in your practice.
I want to leave you with what should be the most empowering part of them all and it should remove – if you let it – your self-limiting beliefs about value and raise your own standards and expectations for yourself and for your patients.
That sentence is the key to you removing the ceiling on your success, as this is your greatest reassurance.
You give the gift of health every single day but it’s not until you give the gift of education, awareness, and belief that really allows you to create opportunities to help your patients.
Never settle, always strive for improvement, and believe in what you can do for the health of your patients. That’s the greatest gift you can give.
Now, here’s my gift to you: 9 steps that will help you discover greater possibilities of profit and lifestyle in your practice.
