Expectations are everything. Including and maybe especially when it comes to Luck. As they say you earn every ounce of luck you get by what you do and what you think, and all of that begins with what you expect.
There is bad luck happening everywhere, every single day. Some doctors let that paralyze them in fear or keep them timid so they never even try. Others play right into the bad luck themes of the day, trends of the industry or news of the economy.
Then there are the doctors like you who spit in the face of the village witch, the naysayers and the fear mongers as you proclaim your own plot in life by going against industry norms and the status quo.
Some spells are harder to break than others. The area where I see practices suffer is in getting more bigger cases. Securing case acceptance on real life-changing dentistry. Because this is the fastest way to create leverage, to dramatically grow your profits and make everything you do more fun and invigorating.
When others are having a hard time selling cosmetics ‘these days’ or when insurance is crushing your treatment plans and you are letting patients baby step their way through the crown or even quadrant of the year, when you are to afraid to tell your patients the truth about their mouths because you’re so desperate to get ‘at least something’ on the books … everything you are doing is setting you up for failure, you are bringing your own bad luck upon yourself.
Here is a simple and foundational truth about your practice and all the others: you are making (earning) right now – exactly what you are designed, set-up for, organized to achieve; all laid out specifically to match your expectations.
Math is not complicated. You can do the numbers same as I can. The problem is (and it’s a good problem), it’s about way more than just numbers.
It’s about the people. The feeling, emotion, desire of your patients to want to get healthy, to have beautiful smiles, for their mouths to function in the way it was made to work and intended to be used.
I hear it all the time…
”We just can’t get those big cases anymore”
“It’s not like the glory days before the crash”
“No one has any money”
or the worst one, “Insurance has just taken over”
And here’s the thing I can promise you: if you buy into this bs and you believe all of that, then you are going to be right.
You are bad luck. You might as well put a ladder opened up inside of your door so everyone can walk under it when they enter. You should adopt a few black cats as mascots. Break the mirrors in your treatment rooms. Do anything else you can to jinx yourself because you are already sabotaging in every possible way and destroying your ability to get big cases and life changing dentistry accepted.
Well, your planets are about to align as your good omen is here. I’ll be your lucky charm that will break the curse. I’m going to deliver to you the most comprehensive patient process to maximize case acceptance and get you back to your winning ways with more big cases and larger treatment than ever before – including the ‘old days’.
I’ve been working on culminating this special and advanced training for a very long time. Never before have I woven so much together, from start to finish, of all the ways to create your own good luck and help your patients say YES and pay for the good stuff, the big cases, the full mouth treatment. This really is your breakthrough to the next level of growth, profit, production levels.
You will be selling more dentistry, all at once, after this…
Register Now to Attend the Live Webinar >>>
In case you haven’t noticed or you can’t find the truth through all the layers of bad news going on around us…
Americans have more money than ever before. More people are working than in decades. Consumer (that means buyers) confidence is at an all time high.
And as if that is not enough to get you to be more assertive with what you are doing and stop prejudging your patients…
More people are interested in health and prevention than ever before. More people want to live longer, smile bigger and keep all their teeth. And with the peak of the boomers and seniors still gaining momentum over the next 10-20 years there is no shortage of patients with money and years left to enjoy it.
You can choose to create an experience that results in taking advantage of all of these things that should be working in your favor; or you can just sit back and lazily take what the patients gives you.
It’s not enough to tell patients what they need or even diagnosis optimal care. You have to have a process that makes them want it, that compels them to buy.
This is what we will be talking about and diving deep into during our advanced training…
Join Me for the Live Webinar & Close Bigger Cases >>>
If you are not getting large cases and you are presenting them – this will fix that.
If you are not presenting large cases and you want to – this will fix that.
If you are not doing more dentistry now than ever before – this will fix that.
Pretty much this is your one comprehensive solution to all things in your practice, because EVERYTHING begins here, as nothing else happens (or matters) without case acceptance. If you want to maximize everything you have worked for (your skills, your time, your team, your schedule, your investments – everything) …
Then you will commit to doing ‘bigger’ cases and doing what is necessary to get your patients saying yes, paying and scheduling on your terms.
Big for some is $50,000 or $100,000, for others it’s $5,000 to $10,000 or somewhere in between. The secret is to have a structured and consistent system and process that cultivates it every time. It goes beyond just tactics and steps and into psychology and critical nuances that guide your patients down the pathway to health in a comprehensive way.
Whether you are selling high dollar cases or specialties or just seeking to improve your case acceptance (and it doesn’t matter how good you think you are doing now), you will benefit from this advanced training.
Know this: you can have total control over these outcomes if you decide to. There is no lack of treatment or opportunity or patients with money to pay for it. Now we just have to get them to want it and desire the outcome enough to buy it.
