In your practice, each day your goal is to help patients get healthy and you do a beautiful job at it. I like to think of this as being creators!
You are creators of beautiful smiles, healthy mouths and confident patients. And of course, depending on what all you do in your practice, the list goes on.
In order to do all of this you can’t be waiting around for patients to offer something up to you. You have to go on the offense to be proactive with them as individuals.
This is the real power of dentistry. It’s a team sport and yet an individual relationship with each patient that makes your success possible.
The practices that are the best on offense are…
Taking pictures more proactively.
Bringing old patients through your new experience.
Chart reviewing and being prepared.
Making suggestions to patients before they ask.
Building value in advance of objections.
Having pictures and patient stories around the office.
Using education materials to elevate the level of awareness.
Offense is about scheduling treatment and exiting every patient through a consultative close. It’s about knowing all the treatment for the day but also all the patients who need to move back through hygiene and vice versa. Offense is not letting patients off the hook by leaving without another appointment or by missing on next steps of treatment even if they aren’t ready for the whole thing.
Perhaps some of the best offense strategies of them all is having more ways of helping people. If you were to ask yourself and your team today: what tools do we have to produce, to maximize time, to create dentistry, to be on offense all the time – that we could do a better job with, utilize more and set ourselves up to score more points today?
Every action should be looked at as having the opportunity to put points on the board, to help move patients forward and to secure more treatment today.
This is every team member’s responsibility and you must have a culture of creation with everything you do. Understand you are either helping on offense or you are working against your own objectives.
This really does matter. You can go around the room and ask each person to talk about what they can do more to help the offense of the practice.
A practice on offense wins by creating more opportunity that will lead to compounding growth and working smarter not harder as you get ahead of the schedule.
Of course, there is also the protection of what you do – the defense. There is defense in dentistry and I’m going to lay that out for you next week.
One great way to add more offense to your practice is to integrate Orthodontics or other procedures. As a special Holiday Gift, I wanted to find some ways to help expand your revenue opportunities in your office that will leverage your time, your team, your patients and your space.
I’m hosting a special featured presentation with my good friend and the Ortho Master himself Dr. Brock Rondeau. He has helped more doctors and teams integrate Ortho into their practices than anyone. It’s going to be a jam-packed presentation with amazing content, some actual cases and whether you are already doing ortho or don’t even want to even consider it – this will be an insightful presentation about someone who is great at offense.
Reserve Your Spot for the Webinar Training >>>
