Overcoming Success-Defeating Behaviors [4 of 4]

If you want to know why Dentists, perhaps yourself, fall short of their potential and often even their own stated goals – I will tell you right here in this final Weekly Report of the Year.

… It is because there is no real strategy or method ensuring your success.  It’s dentistry by accident, success by chance, production and profit by random acts instead of deliberate, methodical, controlled management of the outcomes that your practice creates.

Of course, no Dentist wants to hear this and for some they will even say they don’t want to deal with the ‘business’ or they don’t care about all of that other stuff.

That’s like quarterbacks saying they are just going to focus on the offensive plays and spend no time studying defenses.  Because they are the offense – why would they bother themselves with the defense when that’s not what they play.

Yes, this is a fundamental misunderstanding of how you win.  Throwing tight spirals to a pre-determined location is required, but also is having an in-depth knowledge of how all other aspects create a dynamic playing environment.  In dentistry terms, it is when you think you can completely neglect the management of your business and just focus on patients’ mouths.

But, that’s what most dentists do, not because they don’t care and not because they don’t want to.  It is often because they do not feel confident about it – they don’t ‘know’ business.  Still, this is no excuse and it will lead to total and complete sabotaging of your own results, potential and profitability.

Because, by the way, the profit is all in the management and execution of the systems and the people (both patients and team members).  Without this, you really do not have a business.  You just have people showing up everyday going through the motions.  Even if you have a great team, without this you will never be firing on all cylinders.

There is the flip side of this though and that is the opposite of negligence, it’s micro-management.  It’s always one extreme or the other.

Those who do take consideration over their business tend to do it in the most detrimental, self-defeating ways you could possible choose to do it – again not because this is what they want – often it is just their nature, to be obsessive or overbearing or very particular.

This is the surest and fastest way to get in your own way and to suppress your team members’ potential and squash their desire to excel and take initiative.

Again, I’ll use the football analogy as the season concludes and the championship caliber teams reveal themselves.

What you will notice is that every great Quarterback is capable of MANAGING THE GAME – in fact every aspect of it: the clock, the line, the plays, reading the defense and even preparing beforehand; all to ensure success.

As we turn the page on another year, whether football player or doctor, we all share one goal… to be our own best, to reach our potential, to make ourselves and those you love proud and above all else to pursue your vision and fulfill your purpose.

We can agree on this…

There are never two years the same.  That’s life.  Always changing, evolving, unpredictable…

But.  That.  Is.  Life.  Not Business.

In business the results you achieve in 2018 and everything you get out of this new year is completely within your control.

You simply have to manage your way to victory.

We have discussed your belief, your leadership, your vision and now we must manage our way to success.  NOT “manage” in the sense of the word as you know it.  Instead we want to control the game you are playing so you get the results and outcomes you desire and deserve!

Next week, I’ll share my personal approach and how I’ll help you score often and win big in 2018.