The Wrong Way To Market For New Patients!

You better believe that the majority of everything you read, watch, listen to, have been told, are bombarded with every single day about “new patients” is completely and totally wrong. In fact, having experience in dozens of industries and just about every genre of healthcare, I can confidently say that: Dentistry has more ‘flavor of… Read more »

How To Eliminate All Mistakes During Your Clinical Day

Gotcha! Of course, you can’t eliminate all the mistakes. There will always be mistakes… from all sides. Patients, Team and (yes, please remind them), the Doctors!!! However, you should not be making the same mistakes twice. Once you see a mistake happening and occurring you must do something to prevent it with checks and balances… Read more »

How To Get Rich In Dentistry

I am always very careful to use the word “cost” because in business there is really no “cost” for anything of value. Everything is an investment. If it truly is a “cost” then it is not necessary. Your electric bill, your snow removal, your team uniforms… all investments. In business, you have investments that drive… Read more »

How To Love Your Patients and Keep Them For Life

One of the most common and repetitive questions I get from practices across the globe is how to combat the insurance, commoditization, corporatizing (cheapening) and discounting of dentistry… Most people think they are only going to win by following the “join ‘em” strategy, since the option to “beat ‘em” is not possible. Everyone these days… Read more »