[Part 7] The Entrepreneurial Dentist: Business Principled Decisions

Here is something that no one else will ever tell you (hopefully you come here to get the truth from me every single time)…

It is NOT enough to ‘just be’ a Dentist.

Not if you want to live up to your greatest potential, if you want to be paid what you are worth, if you want to truly help your patients and create a thriving profitable practice for you and your team.

No, you can’t just show up and do the dentistry.  So before you say, “Yeah but I do JUST want to do the dentistry,” and that you have no interest in the business side of the practice.

First, you are here with me reading this, which automatically means you already embrace the personal responsibility it takes to win.

Second, you can actually create a self-managed practice where your team and your systems run your practice so that you can be liberated to do the dentistry and enjoy every day in the office.

This is possible when (and ONLY when), you take control over the business of dentistry.

And the good news is: we have taken a journey through 6 key pillars of becoming an Entrepreneurial Dentist that will lead you to the opportunity to have this type of practice reality for yourself.

Look, it’s well known that they didn’t teach you how to OWN a practice, MANAGE a business, LEAD a team, SELL a patient or pretty much anything else in Dental School other than the dentistry itself.

Whether that was a few years ago or forty years ago, it doesn’t matter because Business Principles can and must be applied to your practice in order for you to break free from only having a “job” that happens to pay you out of a bank account with your name on it.

You see, the most powerful part of being an Entrepreneurial Dentist is that your life doesn’t have to revolve around your practice.  Your practice can fit very nicely in any way, shape or form into your life.

YES, you can have it all.  But, there is only one way to do that.

To make decisions about every aspect of your practice based on proven and sound business principles that won’t leave you at a disadvantage.

There are decisions that every Doctor must make.  These are the same for everyone because you are in the same business.  However, then there are also decisions that are dramatically and completely different practice to practice, doctor to doctor and team to team.  These are no different than treatment decisions are from patient to patient.

You can only win consistently in your life and practice when you have built your practice on rock solid foundation that allows for a sustainable, profitable and enjoyable business.

This is obviously what I do.

I am the Dream Practice Builder.  I’m able to do this because I don’t base things on my opinion or even your opinion.  I base it all on proven principles that work, customized to what you want.

There are so many gimmicks and tricks out there.  Everything from comparing percentages of overhead and categories of expenses and how much you pay your people to the insurance debacle and the marketing dilemma and the right and wrong way to see and treatment plan a new patient.

Just GOOGLE for whatever you want and you will find two answers.  There are two sides to the same coin – the good and bad.

How on earth can you possibly make decisions when BOTH answers can be found, lobbied for, push, coerced, seduced and sold to you?

You can’t.

That is why, without you having a clearly defined path and a legit business plan (what I call a Master Blueprint), you can’t possibly be confident in making every decision for you and your practice (team and patients).  Each time you come to a fork in the road, you can’t be flipping coins and you can’t take someone else’s word for it who doesn’t know anything about you in the slightest.

This is why we have begun this journey here together and why you have honed in the last 6 Pillars of Entrepreneurial Dentistry.

Now you are ready to make decisions that are right for you.  Now it’s time to build YOUR Business on Principles.  Now it’s time for YOU to win.

Over the last segments of our Entrepreneurial Dentist journey, we will bring it home with the most substantial truths that will lead you to your greatest success and achievements as you chart your course for the pinnacle of your career.