When I was inspired to write my first book for our great industry, I wrote it with you in mind. In fact, I wrote it directly for you. I did so as a battle plan on how you can literally flip the typical, standard, mediocre, same-as-every-other-practice model of Dentistry upside down and reverse engineer it – as a business – to be successful, profitable, fun, and do it all on your own terms.
Years ago, while speaking to a group of Doctors, I overhead someone say the craziest thing. He said, “I just can’t wait until life after dentistry.”
Of course, I couldn’t help myself. I went up to him and said, “What if I could show you a way to completely transform your practice so that you can enjoy life while practicing and at the same time reach your financial goals.”
He responded as you would expect the ‘typical’ dentist to – he brushed it off as just another idea that wouldn’t work for him. I assume he went on to suffer for another couple years and then sell out his practice at a fraction of its potential value.
None the less, I knew what I had to do and “The Dental Practice Shift” was born. It is based on the three core principles you must have as well as avoiding the seven most common self-sabotaging “sins” that nearly every doctor commits which leads to diminishing autonomy, more stress, and less profit.
After this experience, I realized I would have a lot more lasting impact working with Doctors individually one-on-one, just like you do your patients, and I stopped speaking to large groups.
However, once a year or so, I will facilitate a small group of doctors who really want to take a deep dive into their futures and reconstruct their practices to serve and work for their lives, instead of the other way around.
It’s literally bringing the Dental Practice Shift principles to life for you in real time with an interactive experience. There’s nothing you’ve ever been through like this, that I promise.
I happen to be doing a couple between now and the end of this year because so many Doctors, perhaps you, have been inspired this year to accelerate your goals and take your practice to the next level of both freedom and profit in 2021.
If this is you, I invite you to take a look at my upcoming virtual workshop that will challenge your thinking, expand your potential, and open up more opportunities for you and your practice than ever before.
It’s incredibly limited to keep it personal and interactive, so spots will disappear quickly.
Learn More About The Two Day Virtual Workshop
But, that’s not the main point I want to talk about today.
Instead, I want to tell you the most important decision you will ever make in your dental practice business that is really the underlying success factor and what my “Dental Practice Shift” concept is really all about.
The shift I’m talking about is critical if you ever want to stop feeling like you are doing as much as you can yet still not happy with your results. This decision, the shift, is your willingness to unapologetically and very deliberately choose to…
PUT YOURSELF FIRST!
Yes, you better believe it. Put yourself first in every single perspective you can imagine. Just like putting your oxygen mask on first in the airplane cabin before begin to help everyone else.
Nothing else can even be decided, and certainly not achieved, without this principle. How can it – you’d have nothing to base any other decision on.
Most practice owners end up at the complete and total mercy of their practice. Their lives are actually built around their practice. They decide when to take their vacations, how long they can be gone, what they do on their weekends, and especially the number of days and hours they work.
It gets worse.
Most doctors set their fees not by what they think their time (not to mention skill and knowledge and value of outcomes for their patients) is worth but by what they think patients won’t question or think is too expensive – or they let insurance companies set what they are paid.
Literally going from an owner of their practice to an employee of the insurance company. I’ll be the first to say that insurance can have a place in your practice, no problem. I never force people out and our Doctors are nearly fifty-fifty with the vast majority still accepting some of the major insurance in their area. Still, it must be about your business on your terms, otherwise you are at the mercy of everything and everyone else – instead of proactively controlling your own outcomes.
Putting you first means:
Your vision.
Your schedule.
Your dentistry.
Your profit.
Your team.
Your leadership.
In every way it is about your practice serving you. By doing that – by aligning it in this manner – not just conceptually but operationally, financially, clinically, experientially…
You will in fact be in position to put your team first and your patients first also.
This is the Dental Practice Shift lived out. The shift where you are the master of your business on purpose instead of your practice becoming your master accidentally.
So, that begets the question…
If you were to take out a blank piece of paper and start over from scratch, how would you design a business blueprint that would give you the best of all worlds and allow you to experience the dental practice shift for yourself?
What if nothing were off limits, what would you do differently?
Here’s the thing, I’ve yet to meet a single Doctor that isn’t in their own way in some form and falling victim to the fate of at least one of the seven self-sabotaging sins in the Dental Practice Shift.
It doesn’t have to mean you aren’t doing well, you may be doing better than you ever thought or quite the opposite. The point is your practice as a business being successful (just like your patient care and dentistry being exceptional), isn’t the only factor to your life. It is about who’s in control, who sets the terms, and who decides what you can and can’t do…
You or Your Practice
And going into the end of this year, of all years, and given the fact that you are smart enough, ambitious enough, humble enough to be here with me reading the most provocative, truth-telling, straight-shooting dental business newsletter… says that you’ve got unfinished business to tend to, that you desire more, and that you don’t want to compromise for ‘good enough’ when you know there is so much more possible.
You see, I consider the greatest victory for my doctors is their ability to enjoy, thrive, succeed, and leave a legacy as a result of their lives WHILE practicing dentistry not just anxiously awaiting and expediting their life AFTER dentistry.
Today, I challenge you to ask yourself where do you need to elevate your thinking, change your perspective, discover your potential, find your passion, expand your goals, and most of all shift your practice to give yourself permission to put you first?
Not sure where to begin? Would you like my help creating a shortcut to the answers? Here’s the fastest and easiest way to experience the shift I’m talking about in a personalized way (not some cookie cutter, one size fits all practice replica)…
It’s my extraordinary Practice Accelerator Workshop that I’m hosting – virtually – in just a couple weeks. It is my Dental Practice Shift and Lifestyle Practice brought to life and customized for you.
It will remain a small group; given the nature of the real-time decisions and implementation we will be doing. It’s the perfect way to complete your year and be fully prepared to begin 2021 on track for your best year ever; and not just in your practice, but personally for your fulfillment, financial success, and freedom!
You can have it all if you have a clearly defined vision, path and plan to make it happen. See for yourself right here…
Accelerating Your Journey to Practice Success and Financial Independence in 2021 >>>
