The Difference Between Winning and Losing

Often times, after Doctors read one of my books or talk with me for the first time, they don’t believe what I am telling them they are capable of achieving.

Understand, it’s not that they don’t believe me – they do.  There are countless examples of Doctors from all walks of life and practices of all types and sizes proving what is possible.

It’s that they don’t believe in themselves or they don’t believe their practice, city, patients, team, business can ever reach a point where everything is truly in harmony and reaching their full potential.

Naturally, it’s not without work and determination.  As long as there are results and rewards to be gained there will always be responsibility and work to be done.

But that’s just it, you are already doing the work.  The victory that we are after is making the work count, ensuring the time is enjoyable, and balancing it all with everything else you want in life (what I call the Lifestyle Practice).

Balance doesn’t mean equal, as in 50%, per se.  It means finding an equilibrium between achieving your goals and having enough energy, time, emotion for your life outside of dentistry.  In essence, you can have everything you want all at the same time.

You don’t have to delay your life, happiness, prosperity, health, relationships, or anything else.  Nothing has to take a backseat to your practice as long as you have it all in alignment.

Of course, the greater your ambitions are or the faster you want to achieve them, we have to calibrate for that.

The good news is: it’s your life.  You can change what you want and where you are headed at any time.  That said, to begin properly we do have to have a destination in mind.

In fact, I ask you right now (what I alluded to last week), what is next for you?  Is there a next level of independence from your practice, of autonomy, of success, of victory, of ambition – in and out of dentistry?

We’ve talked all about ensuring you have a practice that is built to last.  Hopefully you’ve grabbed your gift I made available to you.  It’s the ticket to furthering your American Dream in Dentistry…

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So often, even the smartest and most successful Doctors – just like you – forget that they can actually have whatever they want with your own business.  You get to decide the rules of how you play the game, the income you want to make, the way you want to work, the dentistry you want to do, the who you want to do it with and for.  You get to decide it all.

Have you given yourself permission to question the status quo?

Or have you fallen back into your routine as if the shutdown never happened and, aside from feeling like you are practicing dentistry in outer space with all the equipment you have to wear, that nothing much has changed?

Complacency can sneak up on you very easily.

It’s not hard to be comfortable.  

It’s not hard to show up.  

It’s not hard to just play the game.

The challenge is winning

…and doing it in style and on your own terms by giving yourself permission to be expect more out of your life, your time, your skills, and your practice.

I find that Doctors divide into four categories at the current moment…

Some living in fear of another shutdown and caught up in the hysteria that they have lost all concept of their ambitions to do anything more than just get by.

Others happy to be back and benefitting from government loans but have lost track of their goals and just going through their normal routine.

Then there are Doctors that fit into the next two categories (one of them likely describes you)…

Doctors that have taken my challenge about making the rest of the year the very best it can possibly be by committing to 2020 to be their best year ever.  They are figuring out how to make up, not the lost time, but the lost money and doubling down on their ability to define their own reality.

Finally, there are the real renegades still angered that someone had the nerve to ever dare say that all of dentistry was not essential and that any government could take the rights of private practice away.  They are committed to never being in a position where they aren’t the one in control over their destiny.

The last two categories are Doctors that have decided to take their dental practice to the next level by ensuring it delivers to them more profits not less, more autonomy not less, more control not less, and more fulfillment not less.  They are committed to engineering their practice to withstand anything the future holds.

These doctors, you, aren’t going to settle for only one record month the first month back; they have raised their expectations to make every month more productive from now on.

That’s ambition.  That’s what this is all about.

Remember, with every patient, with every dollar, with every day – you are giving someone else a better life, more health, and more happiness.

Why not be ambitious and do all you can do?  Why not make as much of an impact as possible?  Why not maximize your sacrifice and investment?

But it’s not going to happen by itself.  Success is not an accident, as the saying goes.  

It’s time we unpack the leverage points of where we go from here so you can sustain this great momentum you have and at the same time start furthering your own independence from your reliance on anything and anyone else.

Otherwise, you are just waiting for the next disruption to happen and continue to have your life at the mercy of your practice.

Let’s define a different future, one where you are in control.  You certainly deserve it and all it has to offer.

If you missed my Independence Day gift, get it here…

Grab Your Free Copy of My Brand New Book: Built To Last >>>