Tomorrow is the big day. The largest adult holiday of the year. Can you believe that? More money, celebration, activities and everything else spent on this by adults than any other holiday. And to think this was originally for kids.
I hope you have some great plans for yourself and your family tomorrow. And I hope you are including your patients in the fun too because they like that. It makes you different and memorable.
People want to be around people who make them feel good, feel better, feel happy. Your practice and your patient engagement needs to be about more than just teeth and dentistry.
If you embrace what I’m saying you will be amazed at how your referrals will grow in volume, improve in quality and become more consistent. Naturally, you will watch your retention improve and increase as well.
Nobody wants to go to a same-as-everybody-else, mundane, clinical smelling, feeling, even looking like place – and if they do, they darn sure aren’t going to tell anybody else.
I didn’t say it has to be like the Ritz Carlton. I said it has to be fun. Different. Memorable. Both in your experiences, your interaction, your follow-up, your friendliness and of course your clinical care and outcomes.
Today, as you prepare for Halloween, I’ll remind you of a short list of scary things your patients think about before, during and after they visit you. Your ability and willingness to manage, offset, counteract, be transparent with and help your patients through these thoughts will, in and of themselves, ensure that you are different and you will make your patients more comfortable with you.
Frightening thoughts patients say to themselves…
“What are they going to find?”
“They always find something.”
“It’s going to be expensive.”
“Do I really need that?”
“DID I really need that?”
“This place smells funny.”
“I really hate that buzzing sound.”
“I dread my appointment because…”
“It’s going to hurt… they say it won’t but it always does.”
“I wonder if they are telling me the truth.”
“I hope I don’t have any cavities.”
“They always run late.”
“I don’t care what I look like.”
“It doesn’t look that bad.”
“That’s really not important to me.”
“It can wait”
“I’m not going to spend that on myself.”
“Is it really worth it? It’s not really worth it…besides I was saving for a new…”
You can’t imagine all the ways the patient’s mind is working against you. I could go on but that’s enough for now. You can run down the list and double check yourself as to what you are doing to reshape the way patients see and experience you. Make note of the ones that you feel you are being negligent with.
I could tell you the tricks to solve everyone of these but that would be too easy for you. Instead, in honor of Halloween, I’ll give you a treat…
Last week, I laid out the most thorough and comprehensive ‘case acceptance process’ to create, cultivate and close more big cases and life-changing dentistry for your patients. You can still catch the replay…
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