{"id":1004,"date":"2017-11-27T15:31:52","date_gmt":"2017-11-27T15:31:52","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=1004"},"modified":"2017-11-27T15:31:52","modified_gmt":"2017-11-27T15:31:52","slug":"hurry-5-things-to-do-now-before-its-too-late","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/hurry-5-things-to-do-now-before-its-too-late\/","title":{"rendered":"Hurry… 5 Things To Do Now, Before It\u2019s Too Late!"},"content":{"rendered":"

As we turn the final corner of the year and head into December\u2026 do not let up, do not slow down, do not let fewer days or time off or anything else deter your progress.<\/p>\n

Now is the time to set the tone to break some records and dictate the pace for January.\u00a0 If you think of your year like a sport\u2019s season, while you are down to the final two minutes when you never pull back, you always drive forward.<\/p>\n

Today, I give you five simple things to begin doing now for the New Year and to finish strong in 2017\u2026 you\u2019ve got about 5 good weeks left to maximize.<\/p>\n

Of course, you have the typical \u2018use up your benefits\u2019 campaign, which is necessary only because you weren\u2019t good enough at getting them throughout the year.\u00a0 But, the real powerful use of this gimmick is to anchor it to unscheduled treatment and to patients who have expired exams or lapsed hygiene appointments.<\/p>\n

You shouldn\u2019t need to bribe patients who are active in the practice to use up their insurance because you should be focused on comprehensive dentistry.\u00a0 However, for those you have to dig a little deeper for, it\u2019s a viable strategy to get them back in.<\/p>\n

The reality is, you should be busy enough, booked up enough, scheduled out enough that you don\u2019t even have room to accommodate these people \u2013 if you do, well, there is always next year.<\/p>\n

I\u2019d prefer you to consider a few more advanced strategies\u2026<\/p>\n

1 \u2013 Prepay for complete treatment to be prescheduled for after the holidays\u2026 give an incentive from Santa Claus.\u00a0 I hate discounts but leaving all the treatment in the patient\u2019s mouth is just wasteful.\u00a0 There is strategy to \u2018giving patients a deal\u2019 when they are worthy of it as a motivator to move forward.\u00a0 Doing it around the Holidays is the best way to cover it up.<\/p>\n

2 \u2013 Send cards to everyone or some surprise gifts\u2026 good old fashion Christmas Cards that let people know you think about them other times than when you have your hand in their mouths (or in their pockets).\u00a0 This stimulates referrals and retention of patients.\u00a0 Another advance strategy is a celebratory card, letter or even call to all the new patients from the past 12 months ensuring they come back next year.\u00a0 The key is reminding them of their great decision in the first place.\u00a0 You might even consider an appreciation event.<\/p>\n

3 \u2013 Of course, you can always tie things into our favorite topics like charities and giving back\u2026 most people do this with referrals but why not do it with every single dollar of dentistry done in December.\u00a0 What if you told every patient \u201chey, we have great news today, we are going to give you a beautiful smile and because of that we are also donating a smile to someone else\u2026\u201d or you can do a certain dollar a tooth or a toy for a tot or anything that suits your fancy.\u00a0 Make it fun to do business with you, to say yes to you, to give you money and get dentistry done now.<\/p>\n

4 \u2013 Beat the bushes and hit the pavement as now is the time (only because you may not have done it before) to get out there and tell your neighboring businesses how much you appreciate them\u2026 referrals or not, consider this gifting in advance of getting something in return.\u00a0 You can use the Holidays to your advantage to get exposure in the community by taking gifts around and inviting people into the practice at the same time.\u00a0 People will remember; especially since no one else will ever do it.<\/p>\n

5 \u2013 Personal calls to patients you have been working to close, tying up loose ends for the year and family referrals that haven\u2019t committed\u2026 if you really want to dig deep, you can even cash in on some favors owed by others whether that\u2019s an introduction to a new referral source, a lunch and learn promise that hasn\u2019t been kept, a promotion event opportunity or other stuff.\u00a0 This takes the whole team to rally and to customize personal outreach and see what you can make happen.<\/p>\n

It\u2019s important to never act or feel desperate.\u00a0 However, you can\u2019t stand under the tree and wait for the fruit to fall.\u00a0 It\u2019s too late by that time.\u00a0 You have to climb up the tree and pluck the ripest fruit; or at the very least give that tree a good shaking.<\/p>\n

These all won\u2019t be for everyone but they should at the very least stimulate productive conversations that lead to making the most of the rest of the year in ways that you hadn\u2019t thought about before.<\/p>\n

If you want the same results as you\u2019ve always gotten and the accidental dentistry that\u2019ll happen this time of the year, then just do what you have always done and sit back and wait.\u00a0 If you want to do something spectacular and set yourself up for a record finish and a stellar start \u2013 then you\u2019ll go out of your way to create momentum and compound opportunities on top of what already exists.<\/p>\n

I\u2019ll be back next month with a powerful finish and series of Huddle\u2019s to set you up for the ultimate success next year.\u00a0 Until then, there is still a lot of time left in this one\u2026 so get to it!<\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

As we turn the final corner of the year and head into December\u2026 do not let up, do not slow down, do not let fewer days or time off or anything else deter your progress. Now is the time to set the tone to break some records and dictate the pace for January.\u00a0 If you… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1004","post","type-post","status-publish","format-standard","hentry","category-huddle"],"yoast_head":"\nHurry... 5 Things To Do Now, Before It\u2019s Too Late!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/hurry-5-things-to-do-now-before-its-too-late\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hurry... 5 Things To Do Now, Before It\u2019s Too Late!\" \/>\n<meta property=\"og:description\" content=\"As we turn the final corner of the year and head into December\u2026 do not let up, do not slow down, do not let fewer days or time off or anything else deter your progress. Now is the time to set the tone to break some records and dictate the pace for January.\u00a0 If you... 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