{"id":1136,"date":"2018-06-01T13:51:37","date_gmt":"2018-06-01T13:51:37","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=1136"},"modified":"2018-06-01T13:51:37","modified_gmt":"2018-06-01T13:51:37","slug":"creating-trust-with-patients-part-3-of-7","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/creating-trust-with-patients-part-3-of-7\/","title":{"rendered":"Creating Trust With Patients [Part 3 of 7]"},"content":{"rendered":"

The last two weeks we have tied in two of the most advanced trust building patient engagement concepts that nearly every practice completely ignores or leaves up to chance by sheer negligence.<\/p>\n

This is a big mistake.\u00a0 Leaving either one of these core trust concepts out or dealing with it accidentally instead of deliberately will lead you to suffer the consequences of it throughout every clinical day.\u00a0 Even if, and perhaps especially, you don\u2019t know it.<\/p>\n

If you didn\u2019t study in great detail the art and strategy of solidifying your explanation and expectation structure of every aspect of your patient experience, then you are doing yourselves a giant disservice and you are leaving your success and the health of your patients up to the most unqualified people to make the decision and be in control \u2013 the patient.<\/p>\n

I often wonder how it can be that someone who studied so long and so hard and has sacrificed so much (YOU) to be a doctor would end up giving away all of the influence and authority by letting the patients dictate their care.<\/p>\n

That is why this process of trust building is so important.\u00a0 You will actually secure your patients\u2019 trust in the first place which is the most significant hurdle for them to follow your guidance and listen to what you tell them.<\/p>\n

Please make sure you and your team have complete control over the way you explain what it is you do, who you are and why.\u00a0 Be sure that you properly layout and control the what the patient expects to have happen and what you expect out of your patients.<\/p>\n

Speaking of expectations…<\/em>\u00a0 One of the most practice-altering expectations YOU can have as Doctor and Owner of your practice is that the value of your practice is NOT in the dentistry, the treatment, the equipment or really anything else in the practice \u2013 the value of your practice is in YOUR PATIENTS.<\/p>\n

This sounds so obvious but most practices miss it by their lack of creating an experience (what we are going to talk about next) that cultivates value from your patients by establishing and nurturing a REAL relationship with them.<\/p>\n

Your patients commitment and loyalty to you will make it infinitely easier for you to grow your practice PROFITABLY through leverage and working smarter \u2013 even working less and making more.\u00a0 All of which is really determined by the ONE thing that EVERYONE else is afraid of telling you: you don\u2019t need a lot of patients if in fact you actually KEEP the ones you get.<\/p>\n

This is the topic of my newest and most substantial book<\/strong><\/em>\u2026 the GOLD MINE that exists inside of your practice.\u00a0 If you know how to properly cultivate and retain your patients, you will get more from less and have the opportunity to increase your profit without raising your overhead (or signing up for any or more insurance plans) all by using the strategies I go into depth about in my book.<\/p>\n

Grab a free copy of Mastering The Lost Art of Patient Retention<\/em><\/strong><\/a><\/p>\n

So, the next step in connecting the trust link together is\u2026<\/p>\n

Part 3 is THE EXPERIENCE.<\/p>\n

Probably the most haphazard part of every practice which is also the biggest turn off to every patient and what sets the tone for exactly what you don\u2019t want it to be\u2026<\/p>\n

Impersonal<\/p>\n

Clinical<\/p>\n

Boring<\/p>\n

Stale<\/p>\n

There is nothing that says \u201ctypical\u201d than sitting in a reception area, signing in, name being called, going back, feeling uninformed, sensing the rushing and then an hour or two later spit out the other end.<\/p>\n

On the other hand, the overall Experience can and should be your greatest differentiator; especially for new patients but ideally for every patient.<\/p>\n

And there are no magic fixes and secret codes to this.\u00a0 Every practice is different in layout, flow, logistics, culture, personalities and philosophies.<\/p>\n

The key to the experience is to have it defined, well laid out and set up to facilitate trust.\u00a0 You do that most importantly by having the experience match what was said and having what was said match the experience.<\/p>\n

The congruence and transparency of it all is what breeds the strongest and fastest trust.\u00a0 You simply can\u2019t make assumptions that the patient knows anything.<\/p>\n

There are obvious keys to the Experience\u2026 be friendly, smile, focus, listen, engage and make eye contact.\u00a0 As well as\u2026<\/p>\n

Personalized: use the patient\u2019s name.\u00a0 So simple, so easy and so important.\u00a0 Nothing says \u2018personal\u2019 more than knowing their names and saying it.<\/p>\n

Timely: the worst part of running late is not acknowledging it and pretending like you aren\u2019t.\u00a0 Anything unsaid is as if you don\u2019t respect someone else\u2019s time.<\/p>\n

Consistent: each team member involved knows what the other team member did and knows the patient (refer and study the recent Monday<\/span><\/span> Huddles series).<\/p>\n

There are many nuances that can be incorporated to the Experience for any type of patient and any category of visit.\u00a0 The main thing to know is that you must focus on both sides of the experience; what you do and what you do not do.\u00a0 Often the things left undone are the things noticed (dirty bathrooms, being late, not being greeted, not covering details, etc).<\/p>\n

Here\u2019s what I want you to do this week: assess your experience from the eyes of the patient and skip the clinical part (we\u2019ll save that, as it\u2019s an entire discussion by itself), and critique every team member and every step.\u00a0 See where you could improve the trust factors and then we\u2019ll tie this together next week with the most powerful CLINICAL TRUST FACTOR of them all \u2013 Education.<\/p>\n

Don\u2019t forget\u00a0my new book is available right now this moment and not for long.\u00a0 You want this book; it will give you the greatest leverage for achieving a highly profitable practice by working smarter not harder.<\/p>\n

New Book Release: Mastering The Lost Art of Patient Retention<\/em> ><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The last two weeks we have tied in two of the most advanced trust building patient engagement concepts that nearly every practice completely ignores or leaves up to chance by sheer negligence. This is a big mistake.\u00a0 Leaving either one of these core trust concepts out or dealing with it accidentally instead of deliberately will… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1136","post","type-post","status-publish","format-standard","hentry","category-dental-success"],"yoast_head":"\nCreating Trust With Patients [Part 3 of 7]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/creating-trust-with-patients-part-3-of-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Trust With Patients [Part 3 of 7]\" \/>\n<meta property=\"og:description\" content=\"The last two weeks we have tied in two of the most advanced trust building patient engagement concepts that nearly every practice completely ignores or leaves up to chance by sheer negligence. 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