{"id":1354,"date":"2019-03-25T17:20:01","date_gmt":"2019-03-25T17:20:01","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=1354"},"modified":"2019-03-25T17:20:01","modified_gmt":"2019-03-25T17:20:01","slug":"practice-luck-factor-4-of-7","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/practice-luck-factor-4-of-7\/","title":{"rendered":"Practice Luck Factor #4 (of 7)"},"content":{"rendered":"
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I admit we talk about this a lot and yet it still goes underutilized as it\u2019s power is dramatically underestimated. \u00a0\u2028\u2028The problem with Luck Factor #4 is that it\u2019s so easy to skip or only do halfway.<\/p>\n

For the most part, everything in life we make more difficult than it needs to be. \u00a0While there are not often simple solutions for complex problems, there are ways to make the complex simple for your patients. \u00a0If you want what is best for them, you will do exactly that.<\/p>\n

Luck Factor #4 is the use and involvement of Photography in everything you do.<\/p>\n

Using illustrative proof is in and of itself a Luck Creator for several reasons\u2026<\/p>\n

First \u2013 Visualization: \u00a0Patients accept what they see more than what is said.<\/p>\n

Second \u2013 Belief: It moves beyond opinion and is demonstrated fact.<\/p>\n

Third \u2013 Accountability: Patients can\u2019t disown their own pictures.<\/p>\n

And therefore\u2026<\/p>\n

Fourth \u2013 Solution: You can now act as their guide (instead of a sales person) on the pathway to optimal health.<\/p>\n

You get to let the patients ask you for help as a way of creating their desired outcome; rather than dictating what needs done and having changes forced upon them.<\/p>\n

Far too many practices (teams and doctors alike) TELL patients their problems instead of involving the patient in both discovering problems and creating solutions.<\/p>\n

This provides for the most powerful aspect of utilizing pictures: the ability to easily move beyond just problems and get to treatment possibilities for their own benefit.<\/p>\n

The real trick is to find other places you can use pictures. \u00a0The obvious is in taking photographs of their gums, teeth, bite, smile, airway and all of the clinical applications. \u00a0You can go beyond that with\u2026<\/p>\n

Pictures of happy patients to build trust and credibility<\/p>\n

Pictures of before and after so they can see what possible<\/p>\n

Pictures of consequence and neglect to illustrate untreated problems<\/p>\n

Pictures that showcase everything you are capable of doing<\/p>\n

Pictures of the Doctor and team with Patients<\/p>\n

Pictures expressing the culture, mission and philosophy of your practice<\/p>\n

Everything is visual in and around your patients. \u00a0You can have pictures and posters in your treatment and consult rooms, in addition to photos and booklets in the reception area.<\/p>\n

Moreover, you want to CONTROL what they see because what they see is what they think about. \u00a0Never forget that.<\/p>\n

You certainly know about the need \u2013 if you want to go to the next level \u2013 to control the five senses of the patient in your practice. \u00a0The power of this is when you combine Luck Factor #3 and #4 for greater influence.<\/p>\n

Today, go past the question of are you taking enough pictures. \u00a0The answer is always \u2018never enough.\u2019 \u00a0However, it\u2019s more about are you using the pictures as part of the experience for your patients and are you doing so with effectively.<\/p>\n

Assess this in your practice and challenge yourselves to do more. \u00a0Pictures aren\u2019t something you go through the motions with, they are something you leverage to help your patients see greater value in dentistry and say yes to more comprehensive treatment. \u00a0Everything we do is about building value in the patients\u2019 minds.<\/p>\n

We are building up to the Ultimate Luck Factor in the weeks to come. \u00a0Go from start to finish and see where you can use pictures to have more Luck with your Patients each step of the way.<\/p>\n\"\"<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I admit we talk about this a lot and yet it still goes underutilized as it\u2019s power is dramatically underestimated. \u00a0\u2028\u2028The problem with Luck Factor #4 is that it\u2019s so easy to skip or only do halfway. For the most part, everything in life we make more difficult than it needs to be. \u00a0While there… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1354","post","type-post","status-publish","format-standard","hentry","category-huddle"],"yoast_head":"\nPractice Luck Factor #4 (of 7)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/practice-luck-factor-4-of-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practice Luck Factor #4 (of 7)\" \/>\n<meta property=\"og:description\" content=\"I admit we talk about this a lot and yet it still goes underutilized as it\u2019s power is dramatically underestimated. \u00a0\u2028\u2028The problem with Luck Factor #4 is that it\u2019s so easy to skip or only do halfway. For the most part, everything in life we make more difficult than it needs to be. \u00a0While there... 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