{"id":1432,"date":"2019-07-22T14:25:08","date_gmt":"2019-07-22T14:25:08","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=1432"},"modified":"2019-07-22T14:25:08","modified_gmt":"2019-07-22T14:25:08","slug":"how-to-make-dentistry-matter-to-your-patients","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-make-dentistry-matter-to-your-patients\/","title":{"rendered":"How To Make Dentistry Matter To Your Patients"},"content":{"rendered":"

As we discussed last week, if you want to move your patients forward with their dentistry and health \u2013 you first have to move them forward with their mind and vision, both real and imagined.<\/p>\n

This is why the use of photographs is critical but still not enough because the use of photographs sells only half of the idea to the patients. \u00a0It conveys and illustrates to them what \u201cis\u201d or what \u201cisn\u2019t\u201d \u2013 it makes it real and it allows them to buy into their current state of health.<\/p>\n

However, if we stop there, it doesn\u2019t mean that the patient will be motivated to do anything. \u00a0They will be aware that they should do something but in this case awareness will only get you so far.<\/p>\n

Acknowledging a problem is different from someone\u2019s willingness and desire to do something about it\u2026 especially when it comes to their money.<\/p>\n

Now, that is what the future vision is for. \u00a0That is why you must use the crystal ball to bring to life the benefits in the most tangible way possible of what their results and outcomes will be like when they take action on and invest in their health.<\/p>\n

Of course, it depends if we are talking about a one tooth problem or a full mouth reconstruction or airway or replacing a denture or fixing a bridge or gum disease. \u00a0The context of every patients \u2018state of health\u2019 is different and the solution for what you or they consider \u2018optimal\u2019 may also be different.<\/p>\n

Your mission is to be on a path of discovery and guide the patients on a journey from where they are now to where they deserve to be in as vivid and engaging detail as possible. \u00a0This will help them to understand the urgency and elevate the significance of your treatment plan.<\/p>\n

I can\u2019t possibly over emphasize this concept. \u00a0You cannot stop at presenting problems. \u00a0You must go forward into the future in order to present solutions and outcomes. \u00a0You can do even better than this when you attach consequences and reasons why to the problems (or current state of health) and attach benefits and long term health advantages to solutions. \u00a0This makes it real to your patients.<\/p>\n

Today, I simply want you to dig deeper into last week\u2019s discussion and commit to putting this one statement into action with every patient you see, talk to and care for\u2026<\/p>\n

TELL THE WHOLE STORY\u2026 by being complete with your discussion, education, presentation, engagement, diagnosis, treatment planning and outcomes.<\/p>\n

From phone call to follow-through and everything in between, this applies to every team member, every area, every process, every system and every part of the patient experiences within your practice.<\/p>\n

Next week, we\u2019ll go there as I begin to break down some very important and often not talked about critical points that will result in you having more influence over your patients.<\/p>\n

Remember, tie together patient goals with your practice philosophy to the current state of health. \u00a0This is achieved by finishing the conversation, using lots of questions and looking into the crystal ball to take them where they deserve to go on your patients pathway to health. \u00a0No matter how complete the treatment plan, diagnosis and patient experience is \u2013 if the \u2018stories\u2019 in the patients\u2019 minds aren\u2019t vivid and the vision isn\u2019t meaningful enough\u2026 it won\u2019t matter.<\/p>\n

Every week what we are really talking about is that right there. \u00a0How to make it (dentistry) matter. \u00a0And I can\u2019t think of anyone better than you to do that for your patients. \u00a0That\u2019s what it\u2019s all about.<\/p>\n

Keep up the amazing work!<\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

As we discussed last week, if you want to move your patients forward with their dentistry and health \u2013 you first have to move them forward with their mind and vision, both real and imagined. This is why the use of photographs is critical but still not enough because the use of photographs sells only… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1432","post","type-post","status-publish","format-standard","hentry","category-huddle"],"yoast_head":"\nHow To Make Dentistry Matter To Your Patients<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/how-to-make-dentistry-matter-to-your-patients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Make Dentistry Matter To Your Patients\" \/>\n<meta property=\"og:description\" content=\"As we discussed last week, if you want to move your patients forward with their dentistry and health \u2013 you first have to move them forward with their mind and vision, both real and imagined. This is why the use of photographs is critical but still not enough because the use of photographs sells only... 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