We\u2019ve started the year with an all-out blitz with a relentless focus on you achieving huge victories and having a record-breaking year. Just ask the teams still in the playoffs, it takes a real commitment to winning, rather than trying not to lose.<\/p>\n\n\n\n
Those four teams prepare as if this is the last game of season (which, at this time of the year, it always could be), they take an aggressive approach trying to capitalize on every play, and they know the outcome of the game before it even begins.<\/p>\n\n\n\n
That\u2019s the mentality you want in your practice too. That\u2019s what I bring to you each week right here in some form \u2013 a champion\u2019s mindset.<\/p>\n\n\n\n
Now, that\u2019s each and every week. However, when I put my effort into an advanced training (like the one I have coming up next month), it must be something so valuable it deserves your attendance, dedicated participation, and intense study. The details will be available right here in the Weekly Report soon, so keep an eye out.<\/p>\n\n\n\n
Today, I want to give you 4 components of a Championship Approach that you can use to secure victory in your practice. You probably, in fact I know, aren\u2019t expecting these in terms of dentistry. Actually, you can use these keys to unlock potential, tap into pent up demand, and reveal hidden opportunity.<\/p>\n\n\n\n
These 4 success-indicators are what separate the most successful independent doctors who are regularly playing for a proverbial championship from those who always have an early offseason, sitting at home watching the action.<\/p>\n\n\n\n
Applied to your own team, they can create more growth, more dentistry, and more profit in your practice in 2023 without adding a single patient or expanding your hours by a minute or increasing your overhead by a penny.<\/p>\n\n\n\n
This is the perfect way for us to bring the month of January and the end-of-the-beginning of 2023 to a fast close in order to move forward into the rest of your year.<\/p>\n\n\n\n
You are going to succeed at making this year your best ever because you are going to work smarter than ever before and you are going to embrace the 4-part approach I\u2019m bringing to you today.<\/p>\n\n\n\n
Short-sighted and ill-advised dentists only know to grow their practices by adding more volume. Cramming more barely-profitable patients into their days without any effective systems in place to create an amazing, educational, compelling, and high-converting experience for case acceptance. They show no consideration for the eventual diminishing return, the increase in team stress, or the poor quality of engagement that results.<\/p>\n\n\n\n
On the other hand, clever and entrepreneurial dentists know that they have to create not only quality dentistry but a quality experience, that they must orchestrate not only production but profits in order to call it a success. They pay close attention to the amount of life-changing, comprehensive dentistry being completed, rather than just a full schedule. They know activity is not synonymous with achievement.<\/p>\n\n\n\n
Doctors that succeed are in-it-to-win-it, not to just play the game. Victory drives their behavior and motivates them to be the very best. They show up each morning ready for gameday \u2013 where points are scored by helping more patients get healthy (the highest priority and only way to win).<\/p>\n\n\n\n
It\u2019s not enough to simply show up and go through the motions. You must find ways to keep that competitor\u2019s edge.<\/p>\n\n\n\n
How motivated do you feel when you leave the day having WON, with your patients, with your dentistry, with your team, with your income? Of course, nothing compares and you are eager to come back in tomorrow and do it all over again. That\u2019s when you know you\u2019ve tapped into that champions\u2019 mindset.<\/p>\n\n\n\n
You think the football teams sitting on their couches watching the playoffs right now are thinking, \u201cI\u2019m just happy we have a break right now so I can sit back and just watch.\u201d Not a chance. They only play to win.<\/p>\n\n\n\n
This is what I mean by being IN IT TO WIN IT. Every year, every month, every week, every day \u2013 patient by patient with victory the only option. It involves a proven formula for all teams who want to compete and who compete to win.<\/p>\n\n\n\n
It\u2019s a 4-pronged Championship Approach that you can implement in your practice to score more points, win more games, and bring home the trophy.<\/p>\n\n\n\n
#1: Expectations<\/p>\n\n\n\n
Set greater expectations for yourself and your team. Start by elevating your goals and trusting you can achieve them. True belief shows up as more than warm and fuzzies, they become standards. Think back to yesterday when you were with a patient, did you assume they\u2019ll proceed with treatment? Did you expect them to say yes? Or did you hedge your bets, break apart your treatment plan, and go for an lesser victory?<\/p>\n\n\n\n
How about when you were deciding your 2023 goals \u2013 did stretch for something you could be really proud of or simply repeat last year\u2019s because you knew it\u2019s something you could accomplish?<\/p>\n\n\n\n
Every team remaining in the playoffs expected to be right here, right now. No one has ever won by accident, certainly not when it matters most. Even professional athletes often perform to expectations \u2013 games they should win, games they should lose.<\/p>\n\n\n\n
The first step is elevating your belief in yourself and your team. Raise your expectations and results will follow.<\/p>\n\n\n\n
#2: Preparation<\/p>\n\n\n\n
Use your pre-game (i.e. Morning Huddles) to effectively prepare for the day. Know what patient opportunities exist, identify priorities for each team member, and orchestrate the day in advance so you can control the outcomes.<\/p>\n\n\n\n
If you watched any of the recent playoff games, it was clear that one team came prepared and the other was caught off guard. They understood their team\u2019s strengths and identified aspects of the game where they could capitalize.<\/p>\n\n\n\n
It\u2019s about doing the work required to put your team in a position to win, eliminate costly mistakes, and maximize the probability of success. In order to sustain success, you must intentionally master the act preparation necessary to perform and achieve at the highest level. The next time you miss a daily target, ask your team if they did everything imaginable to prepare for the day in advance.<\/p>\n\n\n\n
#3: Execution<\/p>\n\n\n\n
Execution is preparation in action \u2013 did everything that was supposed to happen, happen? However, all the preparation won\u2019t overcome poor execution when it\u2019s game time. Each team member must know their roles and responsibility. It\u2019s truly a performance where everyone works in unison to achieve more than they ever could alone.<\/p>\n\n\n\n
In football, it takes eleven players to move the ball. Any one position that is out of place, misses an assignment, or fails at their role and the team punts the ball, forgoing any chance at scoring points.<\/p>\n\n\n\n
Lifting up your fellow team members to set them up for success begins by understanding what you accomplish in a day is about more than what you, by yourself, accomplish in a day. There can be the slightest bit of differences between near-perfect execution and merely checking off the task.<\/p>\n\n\n\n
#4: Assessment<\/p>\n\n\n\n
Where did you excel? Where did you fall short? What can you do to ensure next week is better than last week? Take responsibility by not just believing in but actually living out constant and never-ending improvement through honest assessment over progress, performance, and goals. This is how you hold yourself accountability, refocus of on areas of needed-upgrade, and renew your objectives based on past results.<\/p>\n\n\n\n
Football teams have game film where they can watch each play and review break downs in responsibilities. This helps coaches determine what to emphasize in the coming week to make sure mistakes don\u2019t carry over. The best teams get better over the course of a year because of this critical step.<\/p>\n\n\n\n
You can do the same review by monitoring key statistics that indicate the direction your practice is heading. Not only historical data (such as diagnosis, treatment acceptance, new patient value, hourly production value) but future-looking numbers (including pre-paid treatment, scheduled treatment, patient referrals, unscheduled treatment for patients with appointments). Review these just like a coach and decide where emphasis should be placed in the coming days to correct any downward trends. You want your team to perform differently (better) in December than January \u2013 that\u2019s how you know your assessment if paying off.<\/p>\n\n\n\n
There are the 4 steps to ensure your team is in-it-to-win-it… there\u2019s an elevated expectation for the practice\u2019s performance, a focused start to the day, everyone is dialed in with a plan to win individual roles, attentive engagement with each patient, completion of each patient visit with a tangible result, the day\u2019s performance is mirroring what was anticipated, there is the tracking of outcomes when the day is done (not the month or the week, but the day), and adjustments are made to continual get better.<\/p>\n\n\n\n
Now that you are armed with this Championship Approach, you are ready to go on offense, score more points by helping patients get healthy, and win the day – every day!<\/p>\n","protected":false},"excerpt":{"rendered":"