There\u2019s a bigger movement happening right now than any other time I\u2019ve seen in past twenty years of Dentistry.<\/p>\n\n\n\n
Believe it or not, there are doomsdayer\u2019s predicting the death of the independent dentist\u2026 that every doctor in the country is going to sell out or give up or be run over by the \u201ccompetition\u201d \u2013 and they would be dead wrong.<\/p>\n\n\n\n
In fact, when you look at Corporate Dentistry, DSO, and Insurance, quite the opposite is true. If I were them, I\u2019d be scared.<\/p>\n\n\n\n
The movement I\u2019m talking about is how Private Practice Owners are thriving like no time in history. They are serving the patients that value relationships, expect individualized care, and appreciate a slower, more thorough, concierge experience.<\/p>\n\n\n\n
Furthermore, as a larger number of owners discover (just like you have) that volume isn\u2019t the answer and you can\u2019t beat \u2018em by joining \u2018em. Instead it\u2019s far more important to practice as a category of one in your own decided, desired, designed way.<\/p>\n\n\n\n
That in pursuit, they realize it\u2019s much easier to win the game when you get to decide how the game is played. The definition of victory, is entirely up to you.<\/p>\n\n\n\n
This is why I am here to tell you that in 2023 more Independent Doctor, Private Practice Owners are taking matters into their own hands, setting the terms for how they want to practice, and implementing a practice model that works for their life not just for everyone else\u2019s.<\/p>\n\n\n\n
Now, this isn\u2019t to say that it\u2019s not \u2018work\u2019 \u2013 of course \u2013 it will always be work. It\u2019s about making the work both worthy and worth it at the same time.<\/p>\n\n\n\n
Your practice is about more than just \u2018making money\u2019 \u2013 we know that. But it\u2019s also about more than just \u2018doing dentistry\u2019 \u2013 we know that.<\/p>\n\n\n\n
It\u2019s about using your practice to improve the lives of everyone involved\u2026<\/p>\n\n\n\n
Life changing dentistry for your patients.<\/p>\n\n\n\n
Life changing income for your team.<\/p>\n\n\n\n
Life changing business for yourself.<\/p>\n\n\n\n
All of this results in a harmony for everything your practice stands for\u2026 Your Purpose, Your Passion, Your Profits.<\/p>\n\n\n\n
That\u2019s why, today, I\u2019m reminding you of one fundamental undeniable truth that has more to do with your ability to succeed as a Private Practice Owner than anything else and that\u2019s not trying to be someone or something you are not.<\/p>\n\n\n\n
No one (and I mean no one), should tell you or force you into a type of practice you don\u2019t want to be in. First of all, it won\u2019t work because your heart won\u2019t be in it. Secondly, even if it did work, you won\u2019t enjoy it, which defeats the purpose.<\/p>\n\n\n\n
Not the next seminar, this month\u2019s trade journal, your friends from around the country, the emails in your inbox, the regional DSO or the corporate practice down the street or anything else. Nothing should push you into a direction that you don\u2019t want to go.<\/p>\n\n\n\n
I have actually had more doctors reach out to me who are starting practices from scratch in the past six months than any other period before. That\u2019s because entrepreneurship in dentistry is alive and well. It is, you are, still shaping the future of dentistry.<\/p>\n\n\n\n
That said, most every doctor I meet knows what they want and they darn sure know what they don\u2019t. They know the type of dentistry they want to do, they know the hours they want to work, they know the headaches they are willing to live.<\/p>\n\n\n\n
All of these things matter. Everything from what time you wake up to the time you leave the office to every minute that happens in between.<\/p>\n\n\n\n
Each preference has an impact on how you move your practice forward. You can\u2019t just set out to \u201cgrow\u201d your practice.<\/p>\n\n\n\n
You can grow your team, your patients, your dentistry, your hours, your building, your production, your income. You can growth them all, you can decrease some and grow others. You can do whatever you want to do.<\/p>\n\n\n\n
Please do not fall victim to arbitrary growth. And don\u2019t let the charlatans sell you on the flavor of the month and tell you some form of…<\/p>\n\n\n\n
\u201cThe only way to grow is to sign up for all insurances.\u201d<\/p>\n\n\n\n
\u201cThe only way to survive is to be open 12 hours a day.\u201d<\/p>\n\n\n\n
\u201cThe only way to make money is to do every procedure.\u201d<\/p>\n\n\n\n
No. No. No. And NO to any other \u2018only way\u2019 because it\u2019s just not true! There is no one way that is right for you \u2013 there is only your way you make right.<\/p>\n\n\n\n
Yes, these are ways to grow\u2026 I would argue the worst ways. The most unsophisticated, easiest, volume-based ways that bring along all kinds of unintentional (but very predictable) consequences.<\/p>\n\n\n\n
These \u2018trends\u2019 are just things people sell. They are not the only way. That\u2019s why it\u2019s important to decide WHAT YOU WANT \u2013 WHO YOU ARE \u2013 HOW YOU WANT TO WORK.<\/p>\n\n\n\n
And once you have all of that figured out, then we can determine how you want to grow and continue to make your practice more valuable.<\/p>\n\n\n\n
You can also grow by being more discerning over the patients you take and screen more selectively. You can grow by doing less procedures and focusing on specific niches. You can work on your team\u2019s ability to sell and your ability to treatment plan. The list is nearly endless for how to grow your practice.<\/p>\n\n\n\n
So often doctors, when they own their business, forget they can give themselves whatever they want. You can order up any type of practice, lifestyle, income, clinical work, team members, patients that you choose.<\/p>\n\n\n\n
Most just don\u2019t stop long enough to take a step back, pause, and ask themselves seven of the most important questions of being a practice owner (important for anybody, but especially you)\u2026<\/p>\n\n\n\n
1. What do I want more of?<\/p>\n\n\n\n
2. What do I want less of?<\/p>\n\n\n\n
3. What do I enjoy most?<\/p>\n\n\n\n
4. What do I not enjoy so much?<\/p>\n\n\n\n
5. What stresses me out, zaps my energy, leaves me frustrated?<\/p>\n\n\n\n
6. What makes me the most fulfilled, successful, proud?<\/p>\n\n\n\n
7. How do I define success \u2013 today?<\/p>\n\n\n\n
I challenge you to ask yourself these questions. Only then can we really create a customized practice growth strategy and plan for you that\u2019s going to deliver the desired result \u2013 one that you are going to enjoy and thrive doing.<\/p>\n\n\n\n
Once you have that blueprint for success in place, you can commit without second guessing, without doubt, without being misled, without being swayed by other people, without being knocked from your foundation.<\/p>\n\n\n\n
Sure, you can and will always continue to evolve. However, when you really find yourself and commit, that\u2019s when you hit your stride and the magic starts to happen easier, more effortless, and more profitably than you ever thought possible.<\/p>\n\n\n\n
If any of this sounds appealing, then get ready for next week as I\u2019ll be sharing details for an upcoming live session dedicated to dynamic growth strategies that match your own personal vision, passions, and preferences. Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"