{"id":2405,"date":"2023-05-05T06:30:00","date_gmt":"2023-05-05T06:30:00","guid":{"rendered":"https:\/\/dentalsuccesstoday.com\/blog\/?p=2405"},"modified":"2023-05-05T19:13:00","modified_gmt":"2023-05-05T19:13:00","slug":"the-only-real-competition-you-have-in-dentistry","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/the-only-real-competition-you-have-in-dentistry\/","title":{"rendered":"The Only Real Competition You Have in Dentistry"},"content":{"rendered":"\n

In just a few hours during my Whiteboard Strategy Session, I\u2019m going to reveal in great detail how you can take advantage of the power of small numbers and leverage that into increased differentiation to create demand and help you build better patients\u2026<\/p>\n\n\n\n

“The Undeniable Power of Private Practice Dentistry”<\/strong><\/p>\n\n\n\n

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Get Your Access Link<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
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Now, the best news of the day is twofold. First, a major trend in our industry actually supports the success of private practice. Because the more corporate and DSO practices multiply, the more differentiation you have as an Independent Dentist \u2013 as long as employ some key strategies.<\/p>\n\n\n\n

If you fully embrace your Private Practice Power, you become a category of one devoid of competition. All the noise and the distractions and the circumstances outside become irrelevant because you have written your own definition of success, chosen your own way of practicing, and are in complete control of your future.<\/p>\n\n\n\n

Most practice owners never achieve this as they stay stuck at one step above a commodity but it\u2019s because they try to compete on the same playing field as everyone else. Being a lookalike dental practice clone of everyone else instead of a different-from-all-others extraordinarily unique practice.<\/p>\n\n\n\n

That is why you have so much untapped potential and unharnessed power available to you \u2013 if you know how to recognize it and use it.<\/p>\n\n\n\n

This is also why I say don\u2019t fear competition \u2013 be invigorated and motivated by it. Use it as a blueprint of \u2018what not to do\u2019 and in fact the more you can do the opposite the more you will attract the right kinds of patients.<\/p>\n\n\n\n

Real business success is not getting chosen because you are \u2018better\u2019 than the competition, but rather because you are you. Here, there is no comparison \u2013 completely and obviously different.<\/p>\n\n\n\n

Most doctors simply hesitate to make this leap or are filled with too many limiting beliefs to ever go all-in. That\u2019s why my Whiteboard Session will be your greatest enlightenment and next evolution forward in your life, mindset, practice operations, and financial success…<\/strong><\/p>\n\n\n\n

Get Your Link for the Live “Power of Private Practice” Whiteboard Session<\/a><\/strong><\/p>\n\n\n\n

For today, I want to share with you the premise behind differentiation that I have been advocating for more than two decades.<\/p>\n\n\n\n

We begin with a very blunt statement\u2026 being a good dentist isn\u2019t enough to get new patients nor is it a reliable way to keep patients in your practice. It certainly won\u2019t create a constant flow of referrals that can break your practice through to the next level of value, leverage, and impact.<\/p>\n\n\n\n

The most important reason is because if all people see you as is \u201canother\u201d dental practice then you become a commodity. No one knows of your personality, skill, and expertise until they come in and experience it. That leaves a lot of people outside your walls who can only make decisions on price and proximity.<\/p>\n\n\n\n

If you asked every Independently Owned Dental Practice in North America, they would tell you they are focused on patient service and quality care. (Really, who would say they are a just \u2018mediocre\u2019 dentist). I mean, this seems like an obvious statement but it comes with some very important realities.<\/p>\n\n\n\n

If everyone (literally every practice) believes they are providing quality care and patient service, that means YOU CAN\u2019T rely on this as your differentiation or what makes you superior to anyone else. At least you can\u2019t rely on just saying it, because EVERY dentist says the same thing.<\/p>\n\n\n\n

You must re-imagine, re-define, re-create what you do in the eyes of your patients and play a completely different game than anyone else. In other words, you have to dig deeper and go beneath the surface to unearth the mission of your practice.<\/p>\n\n\n\n

We must design and engineer \u2018something\u2019 to attract them \u2013 we have to convey and communicate WHY they should choose you.<\/p>\n\n\n\n

There are 4 distinctive components of your practice that can actually make you extraordinarily unique and differentiate you from all others (and you can use to stand out and give patients a reason to choose you versus someone else)…<\/p>\n\n\n\n

Your Personality and Team Energy<\/strong><\/p>\n\n\n\n

This one should be your favorite. It happens to be the ONE thing no other dentist can replicate. You are the only \u2013 YOU. Same for your associates and everyone else in your office.<\/p>\n\n\n\n

Besides, it\u2019s a whole lot more fun to be who you are by sharing your likes, interests, accomplishments, personality with your Patients.<\/p>\n\n\n\n

Now, here\u2019s where this gets fun: your practice also has a personality. It may not be a great one at the moment, but you\u2019ve got one and the good news is you get to choose exactly what it is.<\/p>\n\n\n\n

This is a combination of your personality, leadership style, team member personality and patient communication all put together.<\/p>\n\n\n\n

I\u2019d be careful inviting a flood of new patients into your office and especially wouldn\u2019t be investing money on it until you have this very well defined.<\/p>\n\n\n\n

The Complete Patient Experience<\/strong><\/p>\n\n\n\n

Now, I\u2019m going to make this very simple because I\u2019ve done entire Weekly Reports on the subject. The most successful and profitable dental practices have a scripted, choreographed, and engineered step-by-step New Patient Experiences. From the 1st point of contact through case acceptance and even to getting of referrals (which is the next topic).<\/p>\n\n\n\n

This does take time, of course, usually it\u2019s a 3-6 month refining process, however the blueprint is essential and it will make all the difference.<\/p>\n\n\n\n

This is the key factor in conversion to treatment and your follow-through on making sure each of your new patients feel that quality care and service you are talking about.<\/p>\n\n\n\n

Your Referral Culture<\/strong><\/p>\n\n\n\n

Okay, I\u2019m going to state the obvious\u2026 your practice should be built on referrals. Why? Because these are the best patients, they already know you by recommendation and they trust you for the same reason. They do not come in to \u201cshop\u201d they come in to \u201cbuy\u201d.<\/p>\n\n\n\n

I do not know a practice who does enough to get a steady stream of referrals because you can never do too much.<\/p>\n\n\n\n

This is about relationships but also about a system \u2013 that means reliable, predictable, and consistent day-in and day-out.<\/p>\n\n\n\n

As you can see, each of these tie together. Every step of your patient experience adds in your personality which increase case acceptance which generate referrals.<\/p>\n\n\n\n

If you are doing everything right, track your referrals (the size of their cases and their treatment plan acceptance), and you will be able to tell if you are on the right track with differentiation.<\/p>\n\n\n\n

Being Specific about WHO You Are For and WHY<\/strong><\/p>\n\n\n\n

Of course you know every practice is different. There are not cookie cutter independent dentists and there shouldn\u2019t be. Who wants to take the art out of dentistry, the personality out of practice, the authenticity out of patient relationships?<\/p>\n\n\n\n

And yet most operate in the exact same manner.<\/p>\n\n\n\n

I want you to celebrate the fact that your patients still have to show up, walk into your office, sit in your op, and experience dentistry. You ought to think strategically about WHO you want to invest your time, days, life into.<\/p>\n\n\n\n

What types of cases are important? What dentistry makes all of the sacrifice worth it? What clinical philosophy do you want to live by? What mission does your practice serve?<\/p>\n\n\n\n

If you really are patient centric and if your belief is all about optimal health, then you have to embrace each of these components and create what I call obvious differentiation.<\/p>\n\n\n\n

And when you do, you will automatically place yourself among a select group of dentists that occupy the small percentage that actually achieve a powerful private practice for themselves, their team, and their patients.<\/p>\n\n\n\n

I challenge you to settle for nothing less and you do that not by being someone else but knowing exactly who you are in every way.<\/p>\n\n\n\n

Here\u2019s the best news of all\u2026 when you do this, you break free of limitations, remove obstacles that stunt growth, avoid traps that diminish profitability, and begin to see a shift in momentum with an effortless flow of new patients and steady increase in production month after month.<\/p>\n\n\n\n

And that leads me right into today\u2019s live Whiteboard Session: \u201cUndeniable Power of Private Practice Dentistry.\u201d It\u2019s time to stop suppressing it and start accentuating it by being more purposeful than ever before\u2026<\/p>\n\n\n\n

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Watch the Whiteboard Session Now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

In just a few hours during my Whiteboard Strategy Session, I\u2019m going to reveal in great detail how you can take advantage of the power of small numbers and leverage that into increased differentiation to create demand and help you build better patients\u2026 “The Undeniable Power of Private Practice Dentistry” Now, the best news of… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2405","post","type-post","status-publish","format-standard","hentry","category-dental-success"],"yoast_head":"\nThe Only Real Competition You Have in Dentistry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/the-only-real-competition-you-have-in-dentistry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Only Real Competition You Have in Dentistry\" \/>\n<meta property=\"og:description\" content=\"In just a few hours during my Whiteboard Strategy Session, I\u2019m going to reveal in great detail how you can take advantage of the power of small numbers and leverage that into increased differentiation to create demand and help you build better patients\u2026 “The Undeniable Power of Private Practice Dentistry” Now, the best news of... 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