{"id":3260,"date":"2025-08-14T19:09:20","date_gmt":"2025-08-14T19:09:20","guid":{"rendered":"https:\/\/dentalsuccesstoday.com\/blog\/?p=3260"},"modified":"2025-08-14T19:10:26","modified_gmt":"2025-08-14T19:10:26","slug":"how-to-turn-every-phone-call-into-a-committed-patient","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/","title":{"rendered":"How to Turn Every Phone Call into a Committed Patient"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1110029820?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"How to Turn Every Phone Call into a Committed Patient\"><\/iframe><\/div>\n\n\n<p><strong>The phone is not a formality.<\/strong><\/p>\n\n\n\n<p>It is the first and often the most important conversion point in your practice.<\/p>\n\n\n\n<p>It\u2019s not just about appointment setting. It\u2019s about <strong>decision shaping<\/strong>. This is your first opportunity to <em>pre-frame<\/em> everything that comes next: mindset, expectations, standards, value, and yes \u2013 case acceptance.<\/p>\n\n\n\n<p>If you want more yeses, less ghosting, and a higher-quality patient experience that leads to life-changing dentistry, it starts right here.<\/p>\n\n\n\n<p>Let\u2019s walk through the exact structure for turning your <em>first phone call<\/em> into a difference-making, profit-driving conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 1: Start With Control and Curiosity<\/strong><\/h2>\n\n\n\n<p>Every powerful phone interaction begins with control\u2026 not in a cold, clinical way, but through warm leadership.<\/p>\n\n\n\n<p><em>\u201cThank you so much for calling us today. May I ask who I\u2019m speaking with?\u201d<\/em><\/p>\n\n\n\n<p>This is what we call the <strong>control question<\/strong>. It puts you in the driver\u2019s seat of the conversation immediately. Once they answer, you transition with excitement and sincere interest:<\/p>\n\n\n\n<p><em>\u201cGreat. Well, I\u2019m really excited to hear what you\u2019re interested in. Tell me more about your motivation to call.\u201d<\/em><\/p>\n\n\n\n<p>That word (<strong>motivation<\/strong>) doesn&#8217;t show up in most dental calls. That\u2019s why it <em>works<\/em>. It elevates the conversation. It immediately reframes the interaction as meaningful.<\/p>\n\n\n\n<p>People don\u2019t make decisions based on logic. They make decisions based on motivation, so we go there early.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 2: Praise and Appreciate Generously<\/strong><\/h2>\n\n\n\n<p>Once the patient opens up, your job is to <em>raise the vibration<\/em>. Use high-frequency, high-appreciation language to build instant emotional rapport.<\/p>\n\n\n\n<p><em>\u201cThis is amazing.\u201d<br>\u201cReally? That\u2019s great.\u201d<br>\u201cWe love to hear that because we appreciate when people take care of their oral hygiene (or insert specialty or even health).\u201d<\/em><\/p>\n\n\n\n<p>Or:<\/p>\n\n\n\n<p><em>\u201cOh, you\u2019re new to town and one of our patients told you about us? Wow. That happens all the time \u2013 because we take such pride in having a dental family here.\u201d<\/em><\/p>\n\n\n\n<p>This kind of response <em>elevates their self-image<\/em>. You\u2019re praising the behavior you want to reinforce: prioritizing health, taking initiative, and choosing a quality dental experience.<\/p>\n\n\n\n<p><strong>High praise. High frequency. High energy.<\/strong> That\u2019s the tone of influence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 3: Ask a Curiosity Question<\/strong><\/h2>\n\n\n\n<p>Now that they feel seen and appreciated, it\u2019s time to get deeper.<\/p>\n\n\n\n<p>You ask an <strong>open-ended curiosity question<\/strong>:<\/p>\n\n\n\n<p><em>\u201cTell me more about\u2026\u201d<\/em><\/p>\n\n\n\n<p>&#8230;and then echo back whatever they\u2019ve told you. Your last cleaning? Your issues sleeping? Your son\u2019s wedding? Your search for a new dentist?<\/p>\n\n\n\n<p>This is where you <em>learn<\/em>. Every question you ask uncovers emotional drivers, barriers, or pain points. And every response builds a connection.<\/p>\n\n\n\n<p>You\u2019re not just booking a patient. You\u2019re shaping a story and that story needs to be personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 4: Frame the Welcome Experience<\/strong><\/h2>\n\n\n\n<p>With trust building and energy rising, you transition from discovery to delivery.<\/p>\n\n\n\n<p>You say:<\/p>\n\n\n\n<p><em>\u201cLet me share with you a little bit about our amazing welcome experience for new patients coming in to see us.\u201d<\/em><\/p>\n\n\n\n<p>Then you lay out the journey in broad strokes, not necessary micro-details.<\/p>\n\n\n\n<p><strong><u>1. The Welcome Video<\/u><\/strong><\/p>\n\n\n\n<p><em>\u201cAfter this phone call, I\u2019m going to send you a text. There\u2019s a little video from our doctors telling you all about our philosophy and how we love to make people healthy for life.\u201d<\/em><\/p>\n\n\n\n<p>Now, this video isn\u2019t fluff, it\u2019s <em>pre-conditioning<\/em>. It shows the doctor as a real person with a real purpose, not just a mouth mechanic.<\/p>\n\n\n\n<p><strong><u>2. The Homework<\/u><\/strong><\/p>\n\n\n\n<p><em>\u201cWe\u2019re going to send you some paperwork. It\u2019s critical to complete this in advance.\u201d<\/em><\/p>\n\n\n\n<p>Now you drop the metaphor:<\/p>\n\n\n\n<p><em>\u201cYou\u2019re kind of like the student in this way, coming to see the teacher. So I\u2019m going to send you a little homework. Get that done quick\u2014I\u2019ll be able to see that you did, and we\u2019ll make sure it\u2019s complete so you have the most productive experience possible.\u201d<\/em><\/p>\n\n\n\n<p>This one shift changes everything. It reframes paperwork as a <em>preparation for success<\/em>, not an annoying formality.<\/p>\n\n\n\n<p><strong><u>3. The Visit Preview<\/u><\/strong><\/p>\n\n\n\n<p><em>\u201cNow, we talked about you coming in next Thursday at 2. When you do, here\u2019s what\u2019s going to happen\u2026\u201d<\/em><\/p>\n\n\n\n<p>Then you give a <strong>high-level vision<\/strong> of what to expect:<\/p>\n\n\n\n<p><em>\u201cWe pride ourselves on really giving you a comprehensive overview where your health is at and what\u2019s possible for your future.\u201d<\/em><\/p>\n\n\n\n<p>And then you issue a call to engagement:<\/p>\n\n\n\n<p><em>\u201cI\u2019d encourage you to write down some questions that come to mind; anything you\u2019d love to ask our dental professionals or doctors when you\u2019re here next week.\u201d<\/em><\/p>\n\n\n\n<p>This turns a passive visit into an active experience. And active patients are committed patients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 5: Invite the Influencer<\/strong><\/h2>\n\n\n\n<p>Here comes the most overlooked (but most effective) part of the call:<\/p>\n\n\n\n<p><em>\u201cOne last thing, we\u2019ve found the most successful new patient experiences happen when people bring someone they love.\u201d<\/em><\/p>\n\n\n\n<p>And if you haven\u2019t already asked:<\/p>\n\n\n\n<p><em>\u201cDo you mind if I ask: are you married or have a significant other? Would they be able to join you for this first experience? It\u2019s often enlightening for them, too.\u201d<\/em><\/p>\n\n\n\n<p>Why does this matter?<\/p>\n\n\n\n<p>Because the spouse or partner is almost always:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The #1 <strong>excuse<\/strong> for not moving forward that day, or<\/li>\n\n\n\n<li>The #1 <strong>referral<\/strong> waiting to happen.<\/li>\n<\/ul>\n\n\n\n<p>Get them in the room, and you eliminate objections before they arise. You create emotional alignment. You double your influence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step 6: Know What Ideal Looks Like<\/strong><\/h2>\n\n\n\n<p>Look, you\u2019re not going to check every box on every call. But here\u2019s your target:<\/p>\n\n\n\n<p>\u2714 Homework completed immediately<br>\u2714 Video sent and watched<br>\u2714 Questions written down<br>\u2714 Full clarity on the purpose of the visit<br>\u2714 Spouse or influencer present<\/p>\n\n\n\n<p>And if you\u2019re doing deposits on the phone? Layer that in as needed.<\/p>\n\n\n\n<p>The goal is <strong>pre-commitment<\/strong> (emotionally, mentally, and strategically), so the in-office experience is a continuation, not a beginning.<\/p>\n\n\n\n<p><strong>Final Principle: Stay Generous and Curious<\/strong><\/p>\n\n\n\n<p>This is the golden standard for every new patient call. Make SURE you give lots of generous comments and then you ask a lot of questions.<\/p>\n\n\n\n<p>It builds rapport, it builds understanding, and most importantly, it builds <strong>trust<\/strong>.<\/p>\n\n\n\n<p>When you do this consistently, here\u2019s what happens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You reduce no-shows.<\/li>\n\n\n\n<li>You increase same-day acceptance.<\/li>\n\n\n\n<li>You eliminate spouse-driven delays.<\/li>\n\n\n\n<li>You create early momentum for referrals.<\/li>\n\n\n\n<li>You frame the visit as a <em>commitment<\/em>, not an <em>exploration<\/em>.<\/li>\n<\/ul>\n\n\n\n<p>Never forget, it\u2019s not just a phone call, it\u2019s a conversion moment. It\u2019s the beginning of their journey and the first step in transforming patients\u2019 health.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The phone is not a formality. It is the first and often the most important conversion point in your practice. It\u2019s not just about appointment setting. It\u2019s about decision shaping. This is your first opportunity to pre-frame everything that comes next: mindset, expectations, standards, value, and yes \u2013 case acceptance. If you want more yeses,&#8230;  <a href=\"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/\" title=\"Read How to Turn Every Phone Call into a Committed Patient\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[28],"class_list":["post-3260","post","type-post","status-publish","format-standard","hentry","category-dental-patient-health","tag-patients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Turn Every Phone Call into a Committed Patient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Turn Every Phone Call into a Committed Patient\" \/>\n<meta property=\"og:description\" content=\"The phone is not a formality. It is the first and often the most important conversion point in your practice. It\u2019s not just about appointment setting. It\u2019s about decision shaping. This is your first opportunity to pre-frame everything that comes next: mindset, expectations, standards, value, and yes \u2013 case acceptance. If you want more yeses,... Read more &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/\" \/>\n<meta property=\"og:site_name\" content=\"Dental Success Today\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T19:09:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T19:10:26+00:00\" \/>\n<meta name=\"author\" content=\"Scott J. Manning, MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott J. Manning, MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/\"},\"author\":{\"name\":\"Scott J. Manning, MBA\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/d39ccd774b94ac87d5d1c8ca164f3914\"},\"headline\":\"How to Turn Every Phone Call into a Committed Patient\",\"datePublished\":\"2025-08-14T19:09:20+00:00\",\"dateModified\":\"2025-08-14T19:10:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/\"},\"wordCount\":1080,\"publisher\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\"},\"keywords\":[\"patients\"],\"articleSection\":[\"Dental Patient Health\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/\",\"name\":\"How to Turn Every Phone Call into a Committed Patient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2025-08-14T19:09:20+00:00\",\"dateModified\":\"2025-08-14T19:10:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/how-to-turn-every-phone-call-into-a-committed-patient\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Turn Every Phone Call into a Committed Patient\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\",\"name\":\"Dental Success Today\",\"description\":\"with Scott J. Manning, MBA\",\"publisher\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\",\"name\":\"Dental Success Today\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Dental-Success-Today-Logo-Web-Blue.png\",\"contentUrl\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Dental-Success-Today-Logo-Web-Blue.png\",\"width\":700,\"height\":85,\"caption\":\"Dental Success Today\"},\"image\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/d39ccd774b94ac87d5d1c8ca164f3914\",\"name\":\"Scott J. Manning, MBA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f03df68ded27bf47e12a440f290a8fb027b3b425682c0c9214b135cc18b83940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f03df68ded27bf47e12a440f290a8fb027b3b425682c0c9214b135cc18b83940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f03df68ded27bf47e12a440f290a8fb027b3b425682c0c9214b135cc18b83940?s=96&d=mm&r=g\",\"caption\":\"Scott J. Manning, MBA\"},\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/author\\\/b859fb31aeded1fe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Turn Every Phone Call into a Committed Patient","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/","og_locale":"en_US","og_type":"article","og_title":"How to Turn Every Phone Call into a Committed Patient","og_description":"The phone is not a formality. It is the first and often the most important conversion point in your practice. It\u2019s not just about appointment setting. It\u2019s about decision shaping. This is your first opportunity to pre-frame everything that comes next: mindset, expectations, standards, value, and yes \u2013 case acceptance. If you want more yeses,... Read more &raquo;","og_url":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/","og_site_name":"Dental Success Today","article_published_time":"2025-08-14T19:09:20+00:00","article_modified_time":"2025-08-14T19:10:26+00:00","author":"Scott J. Manning, MBA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scott J. Manning, MBA","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/#article","isPartOf":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/"},"author":{"name":"Scott J. Manning, MBA","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/person\/d39ccd774b94ac87d5d1c8ca164f3914"},"headline":"How to Turn Every Phone Call into a Committed Patient","datePublished":"2025-08-14T19:09:20+00:00","dateModified":"2025-08-14T19:10:26+00:00","mainEntityOfPage":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/"},"wordCount":1080,"publisher":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization"},"keywords":["patients"],"articleSection":["Dental Patient Health"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/","url":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/","name":"How to Turn Every Phone Call into a Committed Patient","isPartOf":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#website"},"datePublished":"2025-08-14T19:09:20+00:00","dateModified":"2025-08-14T19:10:26+00:00","breadcrumb":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dentalsuccesstoday.com\/blog\/how-to-turn-every-phone-call-into-a-committed-patient\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dentalsuccesstoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Turn Every Phone Call into a Committed Patient"}]},{"@type":"WebSite","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#website","url":"https:\/\/dentalsuccesstoday.com\/blog\/","name":"Dental Success Today","description":"with Scott J. Manning, MBA","publisher":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dentalsuccesstoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization","name":"Dental Success Today","url":"https:\/\/dentalsuccesstoday.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dentalsuccesstoday.com\/blog\/wp-content\/uploads\/2024\/06\/Dental-Success-Today-Logo-Web-Blue.png","contentUrl":"https:\/\/dentalsuccesstoday.com\/blog\/wp-content\/uploads\/2024\/06\/Dental-Success-Today-Logo-Web-Blue.png","width":700,"height":85,"caption":"Dental Success Today"},"image":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/person\/d39ccd774b94ac87d5d1c8ca164f3914","name":"Scott J. Manning, MBA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f03df68ded27bf47e12a440f290a8fb027b3b425682c0c9214b135cc18b83940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f03df68ded27bf47e12a440f290a8fb027b3b425682c0c9214b135cc18b83940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f03df68ded27bf47e12a440f290a8fb027b3b425682c0c9214b135cc18b83940?s=96&d=mm&r=g","caption":"Scott J. Manning, MBA"},"url":"https:\/\/dentalsuccesstoday.com\/blog\/author\/b859fb31aeded1fe\/"}]}},"_links":{"self":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/3260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/comments?post=3260"}],"version-history":[{"count":2,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/3260\/revisions"}],"predecessor-version":[{"id":3262,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/3260\/revisions\/3262"}],"wp:attachment":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/media?parent=3260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/categories?post=3260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/tags?post=3260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}