{"id":3811,"date":"2026-09-17T14:27:55","date_gmt":"2026-09-17T14:27:55","guid":{"rendered":"https:\/\/dentalsuccesstoday.com\/blog\/?p=3811"},"modified":"2026-09-17T14:39:45","modified_gmt":"2026-09-17T14:39:45","slug":"stop-selling-dentistry-and-start-selling-this","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/stop-selling-dentistry-and-start-selling-this\/","title":{"rendered":"To Multiply the Patient Yes, Stop Selling Dentistry And Start Selling This&#8230;"},"content":{"rendered":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1227727790?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Stop Selling Dentistry And Start Selling This...\"><\/iframe><\/div>\n\n<p class=\"wp-block-paragraph\">Imagine this\u2026 you just finished having a conversation with a patient about what you recommend next. They lean forward and say\u2026 &#8220;When can we start?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s not fantasy. That&#8217;s what happens when you stop selling dentistry. That&#8217;s what happens when you flip the switch from convincer to influencer. This is what separates practices that grind through case presentations from practices where patients are ready to move forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The doctors inside Dental Success Today are playing a completely different game. While everyone else is talking about the economy, insurance reimbursements, and how hard it is to get patients to say yes; our doctors are building their own economy inside their practices. They create their own results. They don&#8217;t wait for circumstances to get better. They make the circumstances irrelevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I always say <strong>Where your focus goes, your practice grows.<\/strong> The practices that struggle are focused on price, problems, and procedures. The practices that win are focused on what really matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most practices say they&#8217;re all about the patient. Then you listen to them and all you hear is insurance talk, price objections, and procedure explanations. That&#8217;s not patient-centered. That&#8217;s procedure-centered. That means there is a whole lot of convincing and not much influencing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this video, I walk you through\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The three words killing your case acceptance<\/strong>: price, problem, procedure\u2026 and what to focus on instead that actually moves patients to say yes<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The crystal ball method:<\/strong> how to mentally transport patients so they experience the result before committing to the treatment<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The shift from convincer to influencer<\/strong>: why trying harder to explain the clinical details is the exact thing keeping patients stuck, and what to do instead<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The psychology of buy-in<\/strong>: why patients invest when they believe in the benefit, not when they understand the procedure<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can keep doing what most practices do (explaining procedures, justifying cost, hoping patients finally &#8220;get it.&#8221;).&nbsp; Or, in just 13 minutes, finally understand how to influence patients to say yes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine this\u2026 you just finished having a conversation with a patient about what you recommend next. They lean forward and say\u2026 &#8220;When can we start?&#8221; That&#8217;s not fantasy. That&#8217;s what happens when you stop selling dentistry. That&#8217;s what happens when you flip the switch from convincer to influencer. This is what separates practices that grind&#8230;  <a href=\"https:\/\/dentalsuccesstoday.com\/blog\/stop-selling-dentistry-and-start-selling-this\/\" title=\"Read To Multiply the Patient Yes, Stop Selling Dentistry And Start Selling This&#8230;\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[25],"class_list":["post-3811","post","type-post","status-publish","format-standard","hentry","category-dental-patient-health","tag-dental-practice-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To Multiply the Patient Yes, Stop Selling Dentistry And Start Selling This...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/stop-selling-dentistry-and-start-selling-this\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Multiply the Patient Yes, Stop Selling Dentistry And Start Selling This...\" \/>\n<meta property=\"og:description\" content=\"Imagine this\u2026 you just finished having a conversation with a patient about what you recommend next. They lean forward and say\u2026 &#8220;When can we start?&#8221; That&#8217;s not fantasy. That&#8217;s what happens when you stop selling dentistry. That&#8217;s what happens when you flip the switch from convincer to influencer. This is what separates practices that grind... Read more &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dentalsuccesstoday.com\/blog\/stop-selling-dentistry-and-start-selling-this\/\" \/>\n<meta property=\"og:site_name\" content=\"Dental Success Today\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-17T14:27:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T14:39:45+00:00\" \/>\n<meta name=\"author\" content=\"Scott J. Manning, MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott J. Manning, MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/stop-selling-dentistry-and-start-selling-this\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/stop-selling-dentistry-and-start-selling-this\\\/\"},\"author\":{\"name\":\"Scott J. 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