As you probably already know, I just love St. Patrick\u2019s Day. Mainly because it\u2019s fun and it represents the ideas of prosperity and good fortune.<\/p>\n
Of course, we all know luck is self-made through appropriate actions and strategy.<\/p>\n
I often meet frustrated Doctors who have plateaued in their practice. It doesn\u2019t matter whether they are at half a million, a million or two or three or more millions of dollars, a plateau is inevitable \u2013 always.<\/p>\n
Now, they are looking for the next breakthrough.
\nNow, they are looking to get lucky\u2026<\/p>\n
Usually by trying lots of different things and even sometimes messing up what is already working. They go off the range and lose their focus. Usually they end up with a practice that looks like a pot luck stew instead of a pot of gold.<\/p>\n
And that\u2019s not good.<\/p>\n
This further drives frustration as the plateau turns into a backslide with down months instead of just staying the even.<\/p>\n
Then you have those who are running great, posting big numbers, hitting record highs but they have no rhyme or reason \u2013 they are just getting lucky.<\/p>\n
And luck that is not deliberately created and strategically controlled is not luck that will be sustainable.<\/p>\n
Sometimes owners don\u2019t even know how much their breakeven or monthly profit is. When they hit big months, there is no more money left over than with other much smaller months.<\/p>\n
So, what do you do to breakthrough through plateaus at whatever million-dollar interval you are at? Or, what do you do to keep riding the wave to sustain your profitable growth month after month, quarter after quarter.<\/p>\n
You orchestrate luck \u2013 that\u2019s what you do.<\/p>\n
It turns out that there are about 7 different luck (or growth) factors. And not because 7 is seen as a good luck number but because there are 7 really big leverage points inside of your practice. If focused on and manipulated positively, these 7 points will lead to definite growth. It will be so easy you\u2019ll think it\u2019s some magical four-leaf clover.<\/p>\n
1st \u2013 Properly Conditioned New Patients With Expectations Pre-Set (and coming full circle back to this one with Referrals and Family Engagement)<\/p>\n
2nd \u2013 Effective Photographs and Engaged Patient Dialogue Going Big Picture with Patient Goals<\/p>\n
3rd \u2013 Expanding Diagnosis To Layered Full Mouth Treatment with Optimal Health \u201cUpgrades\u201d<\/p>\n
4th \u2013 Scheduling Bundled Treatment and at a Minimum Quadrant Dentistry<\/p>\n
5th \u2013 Collecting Money Up Front, Achieving a Negative Accounts Receivable<\/p>\n
6th \u2013 Weighted Production Tied to Value Based Scheduling and Hourly Targets<\/p>\n
7th \u2013 Team Member Ownership and Daily Goals with Structured Accountability<\/p>\n
I have expanded on these many times in different places but never in one direct place and I\u2019m not going to do it here today either, because\u2026<\/p>\n
Like lucky charms work differently for different people, like lucky numbers depend on circumstances.<\/p>\n
This is why looking for the bright shiny object, the magic bullet, the one idea is never a good thing because all of those things were applied to doctors in other situations than yours. They could have similarities but they are never exactly the same.<\/p>\n
Principles can transfer, approaches can have commonalities but there are more variables in every practice than there are things that are the same.<\/p>\n
Doctor personality.
\nIncome objectives.
\nPatient demographics.
\nTeam make up.
\nInsurance structure.
\nProcedure mix.<\/p>\n
And then you have skills, preferences, future goals and ambitions.<\/p>\n
Every one of these things lead to a different and unique application of The 7 Luck Factors of Practice Growth.<\/p>\n
This is also why I only work, guide, mentor, advise, and execute individually with one doctor at a time. So that everything discussed and decided is specifically, perfectly matching to your vision. It has the integrity of who you are, what you believe in and want to achieve.<\/p>\n
Shortcuts and easy fixes that at very best will be short lived and not profitable.<\/p>\n
A business, a dental practice, a doctor is no different than a patient; certain things may be the same but you don\u2019t put the same tooth in everyone\u2019s mouth now do you.<\/p>\n
They each have their own color, size, shape, contour, and so on and so forth. Each tooth sustaining health and bone, aligning with a bite and proper occlusion, and fitting nicely and appropriately into a full mouth smile.<\/p>\n
Why is it so hard for so many doctors to grasp this about their business?<\/p>\n
I\u2019ll tell you\u2026 because they want UNEARNED LUCK, they want success without the work, they want victories without doing what\u2019s necessary to make it theirs.<\/p>\n
If that\u2019s you. Good Bye.<\/p>\n
If that\u2019s not you and you are serious about your long term sustained success\u2026
\nIf you believe you are unique and have some integrity about the way you do things\u2026
\nIf you have opinions, beliefs, differences from others\u2026
\nIf you want things the way you want them\u2026
\nIf you want to do dentistry on your terms rather than the terms put upon you\u2026<\/p>\n
Then you just might be ready to get lucky for the long term by doing it right, profitably, and having fun \u2013 and by the way it should be fun.<\/p>\n
Today, in honor of St. Patrick\u2019s Day, I\u2019m going to do something I\u2019ve never done before\u2026<\/p>\n
I\u2019m going to individually and personally outline for you each of The 7 Luck Factors in your Practice one at a time with you.<\/p>\n
I\u2019ll do this for (go ahead guess) exactly 7 Dentists who are decisive, ambitious, action taking people who really want to win!<\/p>\n
Request My Help for Your 7 Luck Factors of Practice Growth >>><\/a><\/p>\n You\u2019ll have to make the first step \u2013 a leap \u2013 down the rainbow to your very own pot of gold.<\/p>\n Oh, and since I\u2019m in the giving mood\u2026 don\u2019t worry if you aren\u2019t one of the first seven (because probably by the time you are reading this sentence the first seven have long ago been set) have no fear, you\u2019ll be included with a very special Lucky Bonus of two brand new resources I\u2019ve just put the finishing touches on right now.<\/p>\n See, magic happens for those who believe it will and deserve it. Your gifts will be on their way\u2026<\/p>\n