{"id":826,"date":"2017-04-17T15:28:00","date_gmt":"2017-04-17T15:28:00","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=826"},"modified":"2017-05-09T20:29:27","modified_gmt":"2017-05-09T20:29:27","slug":"part-1-10-ways-you-sabotage-your-patients-and-lose-money","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/part-1-10-ways-you-sabotage-your-patients-and-lose-money\/","title":{"rendered":"[PART 1] 10 Ways You Sabotage Your Patients and Lose Money"},"content":{"rendered":"

Well, how did you do?\u00a0 You realize most never take time out to work on themselves.\u00a0 They just keep going through the motions every day wondering why things aren\u2019t improving as fast as they should, wondering why practices don\u2019t grow like other businesses do.<\/p>\n

In life, if you aren\u2019t moving forward, you are moving backwards.\u00a0 In business, if you aren\u2019t making improvements and seeing growing profits, then the value of your business is deteriorating away.<\/p>\n

Think of it this way: if you are getting new patients every month, then those patients should be bringing other new patients and you should be growing\u2026 if you are seeing existing patients and doing a good job, then they are bringing in other friends and family members, then you should be growing.<\/p>\n

If your numbers aren\u2019t compounding and increasing then you must be are caught up in a cycle of repetition.\u00a0 There has to be gaps in your practice where you are losing money, opportunity and patients.<\/p>\n

There is that definition of insanity \u2013 doing the same thing expecting a different result \u2013 that is why I\u2019m so glad so many took last week\u2019s exercise and huddle homework discussion so seriously.\u00a0 You have to be self-reflective, you have to take time to assess and you have to critically look at everything you are doing.\u00a0 That is the only way to improve.<\/p>\n

Specifically, last week I brought to you the single most important priority (the first domino if you will), that makes every other desired outcome and success in your practice possible.<\/p>\n

Moving patients forward by getting yeses and case acceptance \u2013 the creation of dentistry.<\/p>\n

Every day you wake up, your goal should be to get more of this.\u00a0 So many people in business spend time working on \u201ca better mousetrap\u201d (as the clich\u00e9 has always been represented), instead of going out and finding more people to buy the mousetrap you already have.<\/p>\n

Only when you have demand is \u2018better\u2019 even worth pursuing.<\/p>\n

Besides, I have great news: what you deliver now is already amazing, better than most, if not the best in your area.\u00a0 That\u2019s not the problem, the problem is no one knows about it, the problem is you don\u2019t know how to sell yourself, the problem is you aren\u2019t taking control over your patients\u2019 experiences so you can work less and make more by converting more patients into quality, value, money and referrals.<\/p>\n

We\u2019ll start my list I promised to give you today and then add more to it next week:<\/p>\n

GAPS \u2013 where you lose patients\u2026<\/p>\n

1. Bad phone calls that don\u2019t engage patients\u2026 you run them off before you even give them a chance to experience you by bringing up insurance, answering price questions, not being attentive or connecting personally.<\/p>\n

2. Pathetic website that doesn\u2019t do you justice\u2026 fancy is not always better, in fact it\u2019s worse because they think you are all about the money.\u00a0 You want personal, effective, educational and something that sells your approach and personality; NOT something that has cookie cutter text the same as every other practice.<\/p>\n

3. Not managing your reviews and online reputation so you run patients off before the even call or come in because you have no control over what they see.<\/p>\n

4. No follow-up from the phone call, no materials to prepare them for the visit, and ineffective (or non-existent) testimonials ideally relating to their concerns from the initial phone call.<\/p>\n

5. Treating new patients like existing patients with your annoying reminders and texts that don\u2019t address the fact that this is their very first visit and not just some random routine visit.<\/p>\n

6.\u00a0 No one greeting people as soon as they walk in, or worse yet greeting while doing other things (and therefore a perception of being too busy to be personal and come across like you care and are there for the patients who are in front of you).<\/p>\n

7. Practice environment filled with things that take away the core message and culture of what you are; such as popular magazines that are as unhealthy for their brains as junk food for their bodies (besides why would they be sitting long enough to read anyhow) or TVs without education, testimonials or stories (and hopefully no news or soaps or other crazy mind pollution on the TV).<\/p>\n

8. Confusing history forms or paperwork that begets questions, intimidates or leave a patient feeling irritated or overwhelmed instead of reassured and informed.<\/p>\n

9. No offer to bring someone with them on the first visit; no expectations of timing or the experience itself; improperly structured appointment so they are late or you are late and one or both are rushed before you even get started with the experience.<\/p>\n

10. No single direct point of contact for patients to meet and who guides them through this new experience as their advocate for the pathway to health.<\/p>\n

Boy, I\u2019m tired.\u00a0 I can only imagine how you feel.<\/p>\n

So now it\u2019s simple\u2026 take a piece of paper out and read each of these initial 10 out loud.\u00a0 Then grade yourself.\u00a0 Each team member is allowed to give their input and no one is allowed to take it personally.\u00a0 Then no matter if you are doing an \u201cA+\u201d job, you will discuss how you can do it better.<\/p>\n

First, answer yes or no, then grade, then discuss ways to improve.<\/p>\n

There is not one item on this list that is optional if you want to have a truly patient-centric experience that drives case acceptance.\u00a0 There are details within each of these (specific tactics, strategy, and execution), that leads to greater success.<\/p>\n

All of these and the patient has barely stepped foot into the door of your office.\u00a0 You can mess so much up before they even sit in the chair and you have an opportunity to gain their trust clinically to diagnose and be able to help them.<\/p>\n

More patients are lost before they ever get to the doctor than treatment will ever be accepted or rejected.\u00a0 Fix this and you\u2019ll automatically double your daily results, case acceptance and amount of treatment diagnosed.<\/p>\n

This week I\u2019m going to give you two gifts that are small in size but infinite in value.\u00a0 You can pick both or you can choose the one most fitting for you.<\/p>\n

Besides, the Easter Bunny has some leftovers and I don\u2019t want to keep them all to myself \u2013 I\u2019d like to share.<\/p>\n

1st<\/sup> \u2013 If you know you can do better to create referrals, manage your reputation, get out ahead of reviews and you are leaving your website, searches, messaging up to chance or letting your competitors steal away your patients without you even knowing it\u2026<\/p>\n

My friend and THE ONLY person I trust on this issue \u2013 a true expert and specialist in relationships, referrals, reputation and everything related to getting high quality A-Patients online \u2013 just wrote a book taking you behind the scenes of both the effective strategies and the myths other people in our industry have been telling while taking your money but getting you no results.\u00a0 I secured a few hundred copies for my personal subscribers.\u00a0 I have only 32 left\u2026 so if you\u2019re game and will actually do something with the information in the book, grab it now\u2026<\/p>\n

Get Jackie Ulasewich\u2019s New Book: “The Dental Practice Breakthrough” >>><\/a><\/strong><\/p>\n

When they are gone \u2013 they\u2019re gone.<\/p>\n

And then\u2026 my now super-hot, flying off the shelves, newest edition to the Manning Ideal Practice Book Series (where you can learn to beat out of the competition, fight back again the insurance companies and laugh off the big dumb discount corporate chains) has just been released.\u00a0 And these, well, my team can\u2019t keep them in stock.\u00a0 We just got a new run on them for Spring and I\u2019m letting a few more out the door to help you clean up your act and achieve true differentiation in your practice with your patients.<\/p>\n

The 7 Essential Elements of Dental Practice Differentiation >>><\/strong><\/a><\/p>\n

There is nothing else that is going to help you to achieve more case acceptance than this right here.\u00a0 If you want to fix these 10 (and next week\u2019s 10) items that are giant holes in your treatment bucket, patient flow and really in your schedule resulting in you working too hard trying to win by volume instead of value \u2013 you simply have to have this book.<\/p>\n

Get Your FREE Copy of My New Book\u00a0 >>><\/strong><\/a><\/p>\n

And do your homework because I\u2019ll be back with 10 more to add to your case acceptance patient success checklist next week.<\/p>\n\"\"<\/a>\n","protected":false},"excerpt":{"rendered":"

Well, how did you do?\u00a0 You realize most never take time out to work on themselves.\u00a0 They just keep going through the motions every day wondering why things aren\u2019t improving as fast as they should, wondering why practices don\u2019t grow like other businesses do. In life, if you aren\u2019t moving forward, you are moving backwards.\u00a0… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-826","post","type-post","status-publish","format-standard","hentry","category-huddle"],"yoast_head":"\n[PART 1] 10 Ways You Sabotage Your Patients and Lose Money<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/part-1-10-ways-you-sabotage-your-patients-and-lose-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[PART 1] 10 Ways You Sabotage Your Patients and Lose Money\" \/>\n<meta property=\"og:description\" content=\"Well, how did you do?\u00a0 You realize most never take time out to work on themselves.\u00a0 They just keep going through the motions every day wondering why things aren\u2019t improving as fast as they should, wondering why practices don\u2019t grow like other businesses do. 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