{"id":896,"date":"2017-06-23T14:32:10","date_gmt":"2017-06-23T14:32:10","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=896"},"modified":"2017-06-23T14:32:10","modified_gmt":"2017-06-23T14:32:10","slug":"the-most-important-procedure-in-dentistry","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/the-most-important-procedure-in-dentistry\/","title":{"rendered":"The Most Important Procedure In Dentistry"},"content":{"rendered":"<p>Nope, it\u2019s not doing anything inside of patients\u2019 mouths, rather first in their minds\u2026 the procedure of asking questions.<\/p>\n<p>They say the most important part of getting the right answers is asking the right questions.\u00a0 In dentistry, everything is about questions.<\/p>\n<p>Proper Phone Questions<\/p>\n<p>Diagnostic Questions<\/p>\n<p>Patient Desire Questions<\/p>\n<p>New Team Member Interview Questions<\/p>\n<p>Leadership Questions<\/p>\n<p>Questions are so critical because they guide the direction, development and progress of everything in business.<\/p>\n<p>I can tell by how many questions are asked on the phone whether or not new patients have proper expectations, are committed to the treatment process, or just going through the motions.<\/p>\n<p>Most practices complain that patients are seeking out insurance-takers or all they want are cleanings.\u00a0 When, in reality, it\u2019s just that they are asking the wrong questions.\u00a0 Instead of guiding the patients, you let the patients lead and they lead right down the paths that end in everything but what we want them to end with.<\/p>\n<p>Then, still on the phone, we have these \u2018emergency\u2019 patients (which many practices believe are more frequent than they really are) and all based on the phone engagement you can turn an emergency patient into an incredible opportunity for a full mouth case or at least a long-term patient; instead of seeing them and having them see themselves as just an emergency visit.<\/p>\n<p>It\u2019s all in the questions.<\/p>\n<p>I can predict in a matter of minutes how effective your diagnosis is and the structure of treatment values all based on how the questioning protocol.\u00a0 This is not the clinical protocol (which is obviously important though not the only part that matters).<\/p>\n<p>Many practices are stymied on growth because they can\u2019t fit in any more single-tooth dentistry.\u00a0 When in fact, they have unlimited potential for growth if they would just engage and progress with a patient beyond patchwork or small unit treatment planning, scheduling and procedures.<\/p>\n<p>This \u2013 all of it \u2013 comes back to questioning.<\/p>\n<p>It\u2019s easy for us to know what kind of a leader you are by the amount, type and frequency of questions you ask to learn from your team versus what you dictate to them without knowing or asking.<\/p>\n<p>Here\u2019s the point: the same goes for you and your business as a whole.\u00a0 You will get better answers for yourself when you ask yourself better questions.<\/p>\n<p>A big part, critically important part, of our upcoming training is the questions that I will ask you.\u00a0 These questions are important for you because you can get a lot of bad advice by people asking you stupid questions.\u00a0 Even very smart people with good intentions can ask the wrong questions leading you down the wrong path.\u00a0 Exactly the way it does with your patients when you or your team do the same thing.<\/p>\n<p>It makes no difference what new industry trend or bright shiny object or any other wacky new gizmo does \u2013 it matters not \u2013 if the answer it provides is not a question you need, could benefit from or want to have the answer to.<\/p>\n<p>Everything is about questions in business.<\/p>\n<p>And in\u00a0<a href=\"http:\/\/thedentalsuccesssecret.com\/\">my very powerful training<\/a> I will be giving you the very best ones and the ones you must always ask yourself every single time you make any decision at all.\u00a0 Plus, I will be asking you the smartest questions about your practice and your future that you have ever heard before.<\/p>\n<p>It\u2019s really going to be a lot of fun and absolutely profitable.\u00a0 You will be relieved to finally have this much control \u2013 total control \u2013 over the future of your practice and not just the growth but the way in which you grow from this point forward.<\/p>\n<p>Make sure you: <a href=\"http:\/\/thedentalsuccesssecret.com\/\"><strong>Reserve Your Seat for <span class=\"aBn\" data-term=\"goog_999493105\"><span class=\"aQJ\">Tuesday&#8217;s<\/span><\/span> Live Webcast Training &gt;&gt;&gt;<\/strong><\/a><\/p>\n<p>Now take a few minutes and assess how well you and your team are doing at asking questions.\u00a0 Do you have a culture of being good guides and inquisitive advisors with your patients?\u00a0 Are you moving patients along the pathway to health by way of asking the proper questions so they get the benefits they deserve?<\/p>\n<p>My last question for you to think very seriously about is this\u2026<\/p>\n<p>If there was one specific thing you would love, feel proud about, want to see changed, be different, or improved in your practice on a daily basis what would it be?\u00a0 Let me know.<\/p>\n<p>And do this now&#8230;<\/p>\n<p><a href=\"http:\/\/thedentalsuccesssecret.com\/\"><strong>Reserve Your Seat for <span class=\"aBn\" data-term=\"goog_999493105\"><span class=\"aQJ\">Tuesday&#8217;s<\/span><\/span> Live Webcast Training &gt;&gt;&gt;<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nope, it\u2019s not doing anything inside of patients\u2019 mouths, rather first in their minds\u2026 the procedure of asking questions. They say the most important part of getting the right answers is asking the right questions.\u00a0 In dentistry, everything is about questions. Proper Phone Questions Diagnostic Questions Patient Desire Questions New Team Member Interview Questions Leadership&#8230;  <a href=\"https:\/\/dentalsuccesstoday.com\/blog\/the-most-important-procedure-in-dentistry\/\" title=\"Read The Most Important Procedure In Dentistry\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","hentry","category-dental-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Important Procedure In Dentistry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/the-most-important-procedure-in-dentistry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Important Procedure In Dentistry\" \/>\n<meta property=\"og:description\" content=\"Nope, it\u2019s not doing anything inside of patients\u2019 mouths, rather first in their minds\u2026 the procedure of asking questions. They say the most important part of getting the right answers is asking the right questions.\u00a0 In dentistry, everything is about questions. Proper Phone Questions Diagnostic Questions Patient Desire Questions New Team Member Interview Questions Leadership... Read more &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dentalsuccesstoday.com\/blog\/the-most-important-procedure-in-dentistry\/\" \/>\n<meta property=\"og:site_name\" content=\"Dental Success Today\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-23T14:32:10+00:00\" \/>\n<meta name=\"author\" content=\"Scott J Manning, MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott J Manning, MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/\"},\"author\":{\"name\":\"Scott J Manning, MBA\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/aa2bdb2535430c1d4a7d74c0170c40c8\"},\"headline\":\"The Most Important Procedure In Dentistry\",\"datePublished\":\"2017-06-23T14:32:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/\"},\"wordCount\":754,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Dental Success\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/\",\"name\":\"The Most Important Procedure In Dentistry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2017-06-23T14:32:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-most-important-procedure-in-dentistry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Most Important Procedure In Dentistry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\",\"name\":\"Dental Success Today\",\"description\":\"with Scott J. 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