{"id":948,"date":"2017-09-08T18:27:17","date_gmt":"2017-09-08T18:27:17","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=948"},"modified":"2017-09-08T18:27:17","modified_gmt":"2017-09-08T18:27:17","slug":"the-irreversible-consequence-created-by-clear-choice","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/","title":{"rendered":"The Irreversible Consequence Created by Clear Choice"},"content":{"rendered":"

You have surely seen the commercials.\u00a0 And while they do in some cases provide real life changing care \u2013 the problem (from mine and your perspective) is they provide the same solution to everyone and they do it in a way that leaves patients with no hope and no teeth.<\/p>\n

What they are is a marketing company, not a dental company \u2013 plain and simple.<\/p>\n

And the way they impact a market is very simple.\u00a0 They come into an area with a TV ad budget that is more than your entire practice grosses in a year and they flood the marketplace.\u00a0 They monitor their numbers and drive people in \u2013 in droves.\u00a0 They are doing complete mouths in a day or two in many cases.\u00a0 All of a sudden, someone can have a smile again, eat again, be whole again \u2013 minus of course all remaining teeth.\u00a0 They only need a few yeses a week to make very big money; but they get a few yeses a day.\u00a0 They are bringing patients to a boiling point very fast with three options that are all very similar (aside from price), or often one forced in a fear based solution.<\/p>\n

At $40K-$80K or so, it\u2019s not uncommon for them to do more in a week than some of the most successful solo-practices do in a month or more.\u00a0 It is all a numbers game, a marketing strategy and a selling experience that takes patients through their system.<\/p>\n

They know that their best shot is getting them on the first visit otherwise they might think twice, go other places to compare or look for second opinions.<\/p>\n

The irreversible consequential part about it all is they create dental anxiety in patients and give dentists a bad name for acting as if there is only one solution for their mouth and they have little to no say in it.\u00a0 Of course, some locations are better than others based on personnel and I\u2019d assume they\u2019d have a few satisfied patients.<\/p>\n

But, their goal is to get in and get out of the market \u2013 there is a reason for that.<\/p>\n

The hard truth is: it is your fault they exist.\u00a0 If every dentist focused on comprehensive treatment, really kept the retention of their patients and was proactive with their health then there would be no patients left for the clear choices of the world.\u00a0 Your negligence is their gain.<\/p>\n

There are three lessons\u2026<\/p>\n

1 st<\/sup> \u2013 They fill a void because they are bold in what they do and confident in their solution.\u00a0 Most patients seek more comprehensive, long term and permanent solutions than they ever get from their dentist.\u00a0 We undermine their treatment \u2013 not the patient.<\/p>\n

2 nd<\/sup> \u2013 They create patients who seek other options and can be incredible patients for you because they scare off more than they get.\u00a0 All big budget marketing helps an industry grow (if you know what you are doing).<\/p>\n

3 rd<\/sup> \u2013 The key to everything is keeping your patients.\u00a0 They have no retention, no hygiene, no solutions for anything other than a one mouth transaction.\u00a0 This isn\u2019t you and the only way to protect yourself from having your patients stolen by others is to know for sure you are retaining them and that means helping them achieve their desired results.<\/p>\n

I could go on about this.\u00a0 You will never out spend them, they do create patients for you but they also ruin a lot of patients along the way.\u00a0 You have to out experience them, out personalize them, out relationship them, out work, strategy, maneuver them \u2013 by doing comprehensive treatment, getting incredible case acceptance, and closing the treatment loop and backdoor on your practice.<\/p>\n

You can always learn a lot (both the good and the bad) from everything, especially a competitor like this.<\/p>\n

Being proactive and on offense is the best defense.\u00a0 Knowing the reality of what your patients see, hear, experience, believe and are dealing with when it comes to their perception \u2013 it is the reality we face.<\/p>\n

But You Can Take Back The Competitive Edge and WIN Now with My Game-Changing (and Free) Practice Differentiation Resources<\/em> >>><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You have surely seen the commercials.\u00a0 And while they do in some cases provide real life changing care \u2013 the problem (from mine and your perspective) is they provide the same solution to everyone and they do it in a way that leaves patients with no hope and no teeth. What they are is a… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-948","post","type-post","status-publish","format-standard","hentry","category-dental-success"],"yoast_head":"\nThe Irreversible Consequence Created by Clear Choice<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Irreversible Consequence Created by Clear Choice\" \/>\n<meta property=\"og:description\" content=\"You have surely seen the commercials.\u00a0 And while they do in some cases provide real life changing care \u2013 the problem (from mine and your perspective) is they provide the same solution to everyone and they do it in a way that leaves patients with no hope and no teeth. What they are is a... Read more »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/\" \/>\n<meta property=\"og:site_name\" content=\"Dental Success Today\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-08T18:27:17+00:00\" \/>\n<meta name=\"author\" content=\"Scott J Manning, MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott J Manning, MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/\"},\"author\":{\"name\":\"Scott J Manning, MBA\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/aa2bdb2535430c1d4a7d74c0170c40c8\"},\"headline\":\"The Irreversible Consequence Created by Clear Choice\",\"datePublished\":\"2017-09-08T18:27:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/\"},\"wordCount\":695,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Dental Success\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/\",\"name\":\"The Irreversible Consequence Created by Clear Choice\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2017-09-08T18:27:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/the-irreversible-consequence-created-by-clear-choice\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Irreversible Consequence Created by Clear Choice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\",\"name\":\"Dental Success Today\",\"description\":\"with Scott J. Manning, MBA\",\"publisher\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\",\"name\":\"Dental Success Today\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Dental-Success-Today-Logo-Web-Blue.png\",\"contentUrl\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Dental-Success-Today-Logo-Web-Blue.png\",\"width\":700,\"height\":85,\"caption\":\"Dental Success Today\"},\"image\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/aa2bdb2535430c1d4a7d74c0170c40c8\",\"name\":\"Scott J Manning, MBA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g\",\"caption\":\"Scott J Manning, MBA\"},\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/author\\\/2720208394804497\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Irreversible Consequence Created by Clear Choice","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/","og_locale":"en_US","og_type":"article","og_title":"The Irreversible Consequence Created by Clear Choice","og_description":"You have surely seen the commercials.\u00a0 And while they do in some cases provide real life changing care \u2013 the problem (from mine and your perspective) is they provide the same solution to everyone and they do it in a way that leaves patients with no hope and no teeth. What they are is a... Read more »","og_url":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/","og_site_name":"Dental Success Today","article_published_time":"2017-09-08T18:27:17+00:00","author":"Scott J Manning, MBA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scott J Manning, MBA","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/#article","isPartOf":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/"},"author":{"name":"Scott J Manning, MBA","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/person\/aa2bdb2535430c1d4a7d74c0170c40c8"},"headline":"The Irreversible Consequence Created by Clear Choice","datePublished":"2017-09-08T18:27:17+00:00","mainEntityOfPage":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/"},"wordCount":695,"commentCount":0,"publisher":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization"},"articleSection":["Dental Success"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/","url":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/","name":"The Irreversible Consequence Created by Clear Choice","isPartOf":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#website"},"datePublished":"2017-09-08T18:27:17+00:00","breadcrumb":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dentalsuccesstoday.com\/blog\/the-irreversible-consequence-created-by-clear-choice\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dentalsuccesstoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Irreversible Consequence Created by Clear Choice"}]},{"@type":"WebSite","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#website","url":"https:\/\/dentalsuccesstoday.com\/blog\/","name":"Dental Success Today","description":"with Scott J. Manning, MBA","publisher":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dentalsuccesstoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization","name":"Dental Success Today","url":"https:\/\/dentalsuccesstoday.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dentalsuccesstoday.com\/blog\/wp-content\/uploads\/2024\/06\/Dental-Success-Today-Logo-Web-Blue.png","contentUrl":"https:\/\/dentalsuccesstoday.com\/blog\/wp-content\/uploads\/2024\/06\/Dental-Success-Today-Logo-Web-Blue.png","width":700,"height":85,"caption":"Dental Success Today"},"image":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/person\/aa2bdb2535430c1d4a7d74c0170c40c8","name":"Scott J Manning, MBA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g","caption":"Scott J Manning, MBA"},"url":"https:\/\/dentalsuccesstoday.com\/blog\/author\/2720208394804497\/"}]}},"_links":{"self":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/comments?post=948"}],"version-history":[{"count":1,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/948\/revisions"}],"predecessor-version":[{"id":949,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/948\/revisions\/949"}],"wp:attachment":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/media?parent=948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/categories?post=948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/tags?post=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}