{"id":952,"date":"2017-09-15T19:01:12","date_gmt":"2017-09-15T19:01:12","guid":{"rendered":"http:\/\/dentalsuccesstoday.com\/blog\/?p=952"},"modified":"2017-09-15T19:01:12","modified_gmt":"2017-09-15T19:01:12","slug":"calling-all-specialists","status":"publish","type":"post","link":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/","title":{"rendered":"Calling All Specialists"},"content":{"rendered":"

In case you didn\u2019t know, I happen to work with the best specialists in North America.\u00a0 Of course, I may be biased, but they are a hardworking, successful bunch.<\/p>\n

There is this idea that Specialists are suffering because General Dentists are doing more and more in-house.\u00a0 While that is true, the General Dentist part, it is not true that Specialists are not doing well.<\/p>\n

In fact, there is a big resurgence and boom happening with Specialty Practices right now and for those who step up and embrace the idea of running a real business (and not just a referral based at-the-mercy-of-others practice), you can control your own destiny.<\/p>\n

I\u2019m probably known most for the Sleep and TMJ specialty practice, where we launch from scratch or from within a general practice.<\/p>\n

I also have incredible Periodontists among others, whether Endo or Oral Surgery and many Prosthodontists, a group of Pediatric Dentists and even Orthodontists.<\/p>\n

I run the scope of the industry because it is not just about the type of practice you have or the procedures you do.\u00a0 It\u2019s far more about how entrepreneurial and ambitious you are.\u00a0 It\u2019s about how serious you are about your own success and taking responsibility for it.<\/p>\n

Colleagues of mine have thrown the term Super Dentist around for years (while I\u2019d argue who said it first), describing the idea of a General Dentist expanding their procedure repertoire and bringing more things in house.\u00a0 This in fact helps specialists \u2013 not hurts them.<\/p>\n

The reason is simple: because of the (truer now than ever before) principle that YOU ONLY DIAGNOSE WHAT YOU KNOW.\u00a0 If you don\u2019t know it, you sure as heck aren\u2019t going to refer it because you often neglect it or don\u2019t even recognize it.<\/p>\n

When General Dentist become educated, they become better referrals for Specialists.\u00a0 They also learn more about what they love doing and what is worth their time.<\/p>\n

Doing things you aren\u2019t great at isn\u2019t profitable for you.\u00a0 Things you don\u2019t enjoy aren\u2019t worth suffering yourself, your team and especially your patients through.<\/p>\n

I always encourage my Dentists to stick to their sweet spot and stay in their lane.\u00a0 Even if \u2013 for some, albeit few \u2013 that\u2019s everything all at once in their office in a comprehensive big case full mouth reconstruction treatment plan.<\/p>\n

Still, I don\u2019t know any who never refer a single thing out.\u00a0 I know some who say they don\u2019t but then they don\u2019t offer everything either.<\/p>\n

Here are the three reasons why I attract a lot of specialists (all of which are important to you)\u2026<\/p>\n

One \u2013 I know how to make their general dentists much more valuable to them so they get double the benefit.\u00a0 Growing their practice plus growing the practice of their referral offices.\u00a0 The more success they have, the more patient they refer.\u00a0 General Dentists tell me all the time how their specialists respond with \u2018what on earth are you doing\u2026do you have so many more patients now or what?\u2019<\/p>\n

Because no one gets referred when practices don\u2019t know how to get solid and comprehensive case acceptance.<\/p>\n

Two \u2013 Additionally, I really focus on a relationship based approach not one based on transactional dependency (which isn\u2019t good for either party).\u00a0 If you have the relationship, you have security.\u00a0 Plus, you shouldn\u2019t be dependent solely on referrals anyhow.\u00a0 Your patients should multiply.<\/p>\n

Three \u2013 Hands down, no one makes any niche specific specialty practice more profitable than I do.\u00a0 We grow through leverage and value just like our general practices.\u00a0 In specialty practices, because of the specificity, it is much easier to accelerate growth without increasing overhead.<\/p>\n

If you are a specialist (whether by education or by practice model and choice) and reading this, I have something very special for you that I have been working on.\u00a0 It\u2019s not quite ready yet, but you will be first in line to get it.\u00a0 Of course, no credit card required, I\u2019m selling nothing \u2013 just something you will want to have.\u00a0<\/b><\/p>\n

Reserve Your Copy of Specialty Practice Rules of Success<\/em><\/b><\/a><\/p>\n

Oh and next week, FOR EVERYONE \u2013 pay attention \u2013 I\u2019m going to share with you some important secrets to the fastest moving trend dentistry has ever seen and that you really must know about.<\/p>\n

Lastly, remember this: we all work together.\u00a0 The enemy isn\u2019t each other \u2013 not general dentists nor specialist.\u00a0 The enemy of the independent practice is corporate dentistry trying to discount and commoditize you.\u00a0 The enemy is insurance trying to control you through your fees and protocols.<\/p>\n

Stick together.\u00a0 Stay strong together.\u00a0 Stand up together.\u00a0 And remember, when any of us wins we wall win.\u00a0 The general dentists and specialists are a rising tide for each other \u2013 never forget that.<\/p>\n","protected":false},"excerpt":{"rendered":"

In case you didn\u2019t know, I happen to work with the best specialists in North America.\u00a0 Of course, I may be biased, but they are a hardworking, successful bunch. There is this idea that Specialists are suffering because General Dentists are doing more and more in-house.\u00a0 While that is true, the General Dentist part, it… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-952","post","type-post","status-publish","format-standard","hentry","category-dental-success"],"yoast_head":"\nCalling All Specialists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calling All Specialists\" \/>\n<meta property=\"og:description\" content=\"In case you didn\u2019t know, I happen to work with the best specialists in North America.\u00a0 Of course, I may be biased, but they are a hardworking, successful bunch. There is this idea that Specialists are suffering because General Dentists are doing more and more in-house.\u00a0 While that is true, the General Dentist part, it... Read more »\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/\" \/>\n<meta property=\"og:site_name\" content=\"Dental Success Today\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-15T19:01:12+00:00\" \/>\n<meta name=\"author\" content=\"Scott J Manning, MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott J Manning, MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/\"},\"author\":{\"name\":\"Scott J Manning, MBA\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/aa2bdb2535430c1d4a7d74c0170c40c8\"},\"headline\":\"Calling All Specialists\",\"datePublished\":\"2017-09-15T19:01:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/\"},\"wordCount\":806,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Dental Success\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/\",\"name\":\"Calling All Specialists\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2017-09-15T19:01:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/calling-all-specialists\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Calling All Specialists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\",\"name\":\"Dental Success Today\",\"description\":\"with Scott J. Manning, MBA\",\"publisher\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#organization\",\"name\":\"Dental Success Today\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Dental-Success-Today-Logo-Web-Blue.png\",\"contentUrl\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Dental-Success-Today-Logo-Web-Blue.png\",\"width\":700,\"height\":85,\"caption\":\"Dental Success Today\"},\"image\":{\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/aa2bdb2535430c1d4a7d74c0170c40c8\",\"name\":\"Scott J Manning, MBA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g\",\"caption\":\"Scott J Manning, MBA\"},\"url\":\"https:\\\/\\\/dentalsuccesstoday.com\\\/blog\\\/author\\\/2720208394804497\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Calling All Specialists","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/","og_locale":"en_US","og_type":"article","og_title":"Calling All Specialists","og_description":"In case you didn\u2019t know, I happen to work with the best specialists in North America.\u00a0 Of course, I may be biased, but they are a hardworking, successful bunch. There is this idea that Specialists are suffering because General Dentists are doing more and more in-house.\u00a0 While that is true, the General Dentist part, it... Read more »","og_url":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/","og_site_name":"Dental Success Today","article_published_time":"2017-09-15T19:01:12+00:00","author":"Scott J Manning, MBA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scott J Manning, MBA","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/#article","isPartOf":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/"},"author":{"name":"Scott J Manning, MBA","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/person\/aa2bdb2535430c1d4a7d74c0170c40c8"},"headline":"Calling All Specialists","datePublished":"2017-09-15T19:01:12+00:00","mainEntityOfPage":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/"},"wordCount":806,"commentCount":0,"publisher":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization"},"articleSection":["Dental Success"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/","url":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/","name":"Calling All Specialists","isPartOf":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#website"},"datePublished":"2017-09-15T19:01:12+00:00","breadcrumb":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dentalsuccesstoday.com\/blog\/calling-all-specialists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dentalsuccesstoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Calling All Specialists"}]},{"@type":"WebSite","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#website","url":"https:\/\/dentalsuccesstoday.com\/blog\/","name":"Dental Success Today","description":"with Scott J. Manning, MBA","publisher":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dentalsuccesstoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#organization","name":"Dental Success Today","url":"https:\/\/dentalsuccesstoday.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dentalsuccesstoday.com\/blog\/wp-content\/uploads\/2024\/06\/Dental-Success-Today-Logo-Web-Blue.png","contentUrl":"https:\/\/dentalsuccesstoday.com\/blog\/wp-content\/uploads\/2024\/06\/Dental-Success-Today-Logo-Web-Blue.png","width":700,"height":85,"caption":"Dental Success Today"},"image":{"@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dentalsuccesstoday.com\/blog\/#\/schema\/person\/aa2bdb2535430c1d4a7d74c0170c40c8","name":"Scott J Manning, MBA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebdee018835d0e169a141a373e6f7ffa616740cfb177fe6fd23dfbd6d5cc2984?s=96&d=mm&r=g","caption":"Scott J Manning, MBA"},"url":"https:\/\/dentalsuccesstoday.com\/blog\/author\/2720208394804497\/"}]}},"_links":{"self":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/comments?post=952"}],"version-history":[{"count":1,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/952\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/posts\/952\/revisions\/953"}],"wp:attachment":[{"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/media?parent=952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/categories?post=952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dentalsuccesstoday.com\/blog\/wp-json\/wp\/v2\/tags?post=952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}