Last week, I unveiled my step by step process and approach to cultivating big cases out of your patients by accomplishing one overriding thing: making the patient want it for themselves.<\/p>\n
Did you miss it?\u00a0 Watch the Replay Now >>><\/strong> <\/a><\/p>\n You can easily build a big treatment plan, the question is do the patients want that treatment in their mouths.<\/p>\n This is the magic that happens when you follow the structure that I laid out last week.\u00a0 If you missed it, shame on you.\u00a0 Because you sit around wanting growth in your practice and thinking it\u2019s going to happen by some magic trick \u2013 instead of ensuring your patients are part of the plan as you go to work on how to influence more of them to buy.<\/p>\n Here\u2019s the thing about case acceptance\u2026 whether big cases or small cases or specialty cases\u2026 you can only \u2018sell\u2019 something the patient wants.\u00a0 That\u2019s it.<\/p>\n So the process you do (education, verbiage, team engagement, doctor strategy \u2013 every single thing), should be carefully orchestrated and designed around this one overriding goal.<\/p>\n If the goal is just diagnosis.<\/p>\n You will lose.<\/p>\n If the goal is just the first step.<\/p>\n You will lose.<\/p>\n If the goal is bill the insurance.<\/p>\n You will lose.<\/p>\n If the goal is get the money.<\/p>\n You will lose.<\/p>\n If the goal is anything other than help influence the patient to want more for themselves, then you are fighting an uphill battle.<\/p>\n What matters most is not the steps as a process and the checklist of items I presented \u2013 rather it is the nuances, the tiny details and most importantly the psychology of building bigger cases and keeping the patient engaged along the way.<\/p>\n They will only fight to find the money, only commit to making the investment in something that they want personally and deeply.\u00a0 This requires you to achieve belief, ownership, buy-in from the patient before you ever get to a treatment plan and money.<\/p>\n Here\u2019s what I want you to pay attention to when you review this \u2018bigger case + life changing dentistry\u2019 presentation\u2026<\/p>\n I want you to listen to the stories.\u00a0 Because you are going to see how each super-star multi-million dollar practice\/producer Doctor is so unique and different and at the same time embrace and apply each of the critical keys, strategies, phases, components of the patient acceptance experience and process into place.<\/p>\n They have made it their own and that\u2019s why it works.<\/p>\n You will see the most profitable TMJ\/Sleep Therapy practice in the country.\u00a0 You will see the highest value case average per new patient.\u00a0 You will see who I call the Grand Master, Dr. Barotz, who just put up $340,000 month with a boutique practice doing the most extraordinary dentistry (and that month was helped by an $80,000+ single collection day).<\/p>\n Here\u2019s the thing: this didn\u2019t happen by chance and it didn\u2019t happen one time. It happens again and again because his practice is designed and deliberately created to cultivate this type of dentistry.<\/p>\n You don\u2019t have to want to do \u2018big\u2019 cases.\u00a0 However, it\u2019s important to understand \u2013 big can mean different things to different people.\u00a0 For our specialists its about case starts, average case value, some size of case.\u00a0 You can make it whatever you want.<\/p>\n Above all else, I challenge you to embrace the significance of going to work on, studying, committing to improving and mastering this \u2013 because nothing else in your practice is possible without this happening first.<\/p>\n By the way, there is some very special surprise bonuses included with the presentation that you will receive by completing it.<\/p>\n When you go through this, do two things\u2026<\/p>\n Find out which Doctor and Practice style you resonate with the most.\u00a0 And jot down any questions that come to mind so that we can go over with them.<\/p>\n You can review the presentation right here >>><\/strong><\/a><\/p>\n In all the practices I see and in all the doctors I talk to (whom I get to know intimately), the real difference in those who have the most significant breakthroughs are the ones who have every team member aligned with the proper experience and where they take full responsibility for the outcome of case acceptance.<\/p>\n People who just leave it up to chance and blame it on the patient, on the insurance, on the economy, on whatever else\u2026 they continually disappoint themselves and they always fall short of their potential.<\/p>\n What\u2019s worse is they leave behind a lot of treatment and therefore patients leave and go other places to find health somewhere else.<\/p>\n One final point…\u00a0 As I have told you a few times before, there is only one way to know the truth about your results with your patients.<\/p>\n I go through that one point in very specific detail in this presentation.\u00a0 It will allow you to look deep inside of your practice and find out what is going wrong or what could be going better to help you create a catalyst and achieve predictable increases in case acceptance.<\/p>\n Now, case acceptance hardly matters as a percentage.\u00a0 What matters are the dollars.\u00a0 The value.\u00a0 Even 100% of case acceptance on single crowns isn\u2019t going to get you very far, composites are hardly worth doing, you\u2019re losing money by the hour, by the tooth.<\/p>\n That\u2019s why building bigger cases matters because it\u2019s the only way to grow the value against the opposite of just growing patient numbers which leads to capacity plateaus and schedule limitations.<\/p>\n It\u2019s not about 30, 40, 50, 60, 80, 100 thousand dollars cases as much as it is about consistently increasing your average amount of accepted dollars and then controlling the way they are placed into the schedule so you breakthrough any things that are holding you back from creating more time\/value leverage.<\/p>\n You will see it all come together in this powerful and advanced presentation.<\/p>\n Use this as a way to assess yourself, what\u2019s missing, what can be better, where are you going completely wrong and sabotaging yourself from getting more of the dentistry you want and more of the benefits your patients deserve.<\/p>\n Next week, we\u2019ll bring it together and talk all about how your team impacts this and how to take them to the next level to improve every aspect of your case acceptance process and all types of patient visits and experiences.<\/p>\n Between now and then, study this\u2026<\/p>\n Watch the On-Demand Replay >>><\/strong> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"