Your Lifestyle Practice Manifesto ─ Part 2

Scott J Manning, MBA
Weekly Report: Life Prosperity and Practice Profit

This is the second part to my discussion about your dental practice and lifestyle manifesto.

In speaking with Doctors, I’ve been known to issue this challenge:

“Sit down with your team, hand out a piece of paper, and ask everyone to write down your Practice Mission, Philosophy, and Purpose. Then, when they’re done, have every team member read it aloud.” I understand what you might be thinking – it’s the old telephone game where you’re doing a check to see whether everyone’s been hearing the same message. Certainly, that’s definitely a big part of it for sure.
But the point, however, is about more than just being on the same page.


And the only way to do this is to first identify what Meaningful Dentistry is to you because that’s one more critical foundational aspect of having a Lifestyle Practice focused 100% on delivering the kind of life and business you desire.

I’m going to share my proven step-by-step strategy to designing and living out the practice of your dreams in an all-new, live webinar training…

“The 3 Keys To Building A Lifestyle Dental Practice That Delivers Greater Income, Impact, and Independence”

How ANY Dentist Can Experience the ABUNDANT Lifestyle You Deserve… Enabling You To Pursue Your Passions/Interests and Achieve Meaningful Significance Outside of Dentistry

ONE-CLICK REGISTRATION: Live Webinar on Thursday, June 20th at 8pm ET / 5pm PT

Unlike other dentists forced to battle Insurance over reimbursements and struggling to compete against low-ball DSO pricing, you CAN have a practice that generates steady, predictable profits without requiring endless hours of repetitive drudge work. Here’s just a taste of what I’ll be covering on this LIVE training:

• Discover how the standard “Dental Practice Business Plan” falls woefully short when it comes to laying out a practical strategy for powerful growth and long term wealth… instead of conforming to some bank’s lending department guidelines, imagine instead a revolutionary DIFFERENT way to engineer the perfect kind of practice for YOU.

• The keys to experiencing success on multiple levels – financially, work-life-balance, and emotional fulfillment. Yes, you can have it all and I’ll give you real-life case studies that prove it’s not only possible, but that you CAN do this and dramatic change CAN happen practically overnight!

• Why positioning yourself at your dental practice as the most “affordable” option, eagerly welcoming EVERY person who happens to show up at your door, DESTROYS your practice’s profitability and puts your high value patients at greater risk both today and over the long term.

• A simple, yet CRITICAL Mental Shift guaranteed to unleash significant practice improvements in just 90 days, providing you and your team with a series of quick wins that rapidly build momentum towards your dreams.

• The surprising secret that makes it easy to build a lifestyle practice that conforms 100% to YOUR values and objectives. (Most doctors, even when they discover this strategy, won’t give it the slightest consideration – too bad for them, but all-the-better for you!)

• KEY Actions you and your team must take within the 24 hours surrounding a Patient Visit that can transform a “so-so” patient experience into one that literally knocks their socks off in terms of quality, attention to detail, and whole-hearted concern for their needs and long term health objectives. (You can build a highly profitable practice based on just this alone!)

And that’s only the beginning… there’s a whole lot more as well!

And when we finish, you’ll finally hold the power to crafting your very own blueprint for a Lifestyle Practice based 100% around your goals, dreams, and values.

Save your spot NOW and join me as we embark on the journey through the creation of these success pillars within your practice. Space is limited so sign up today. You simply cannot afford to miss out.

ONE CLICK REGISTRATION: 3 Keys To Building A Lifestyle Dental Practice

The most important point of this part of your Lifestyle Practice Manifesto is that it is not enough to just “work when you want.” No doctor in my life would be content with only this and certainly not just by earning a lot of money, because…

Meaningful Dentistry Matters.

It matters for two reasons:

First, if you aren’t invigorated by what you are doing, then nothing else is sustainable.

You can have all the fulfillment in the world in terms of schedule and even income, but if you aren’t doing something powerful with your patients (for example, if you are stuck doing discount crowns or just drill it and fill it dentistry), then it’s just not going to be something you can tolerate long term or execute at a high level. No one could or would even want to.

Of course, I’m not here to tell you that you can have a practice where you never do another filling, but I am telling you that you do have control over the type of dentistry that you do.

I’m telling you that if you don’t leave it up to chance and you have a comprehensive vision for your patients’ mouths, then you absolutely can create a practice approach and business strategy that is specifically designed to cultivate and BE ABOUT Meaningful Dentistry.

Second, if you want to have lifestyle leverage and if you want to master the first part of your Manifesto that we discussed last week then – guess what – try getting there through volume-based, churn-and-burn, roller skate dentistry.

It’s not going to happen, and it would never be sustainable even if it did.

Therefore, you must find your path to Meaningful Dentistry, whatever that means to you.

It is the secret leverage point for time and money that makes everything else possible and allows you to realize the rest of your Lifestyle Practice Manifesto (Team, Patients and Profits). The pride felt when you are no longer ‘just another dentist’ puts a lift in your step, brightens your smile, and above all else feeds your purpose and strengthens your confidence.

There is only one way to develop the second part of your Lifestyle Practice Manifesto and that’s deliberately defining what Meaningful Dentistry is to you and what you want it to be for your patients.

Define. Describe. Develop. Diagnose. Do.

The best way to make it possible is to continue to develop your skills, find the things that motivate you and identify your passion so that you are never resenting what you are doing. Finally, you’ll be looking forward to every day of dentistry.

This is why the second part of your Manifesto is so important – because before we can create it, we must define it.

When you think about the fulfillment of your own life outside the practice, you then have to do the same thing with your life inside of the practice. Each serves the other. Each allows you to have balance with both sides of your life.

It’s possible this is review for you because you have a well-defined clinical identity already. That begets the next challenge:

It’s not enough to know what you want, you have to have a PLAN to create it.

And that will be the result of our completion to your Lifestyle Practice Manifesto as we have three more key parts to move through… Team, Patients, and Profits. (Reminder – there’s still a little time to register for my Webinar where I’ll go into the details of crafting your own Lifestyle Practice, but you must hurry: CLICK TO INSTANTLY SAVE YOUR SEAT)

The moral of today’s story is simple: you can’t have a fulfilled doctor without Meaningful Dentistry, and you can’t have Meaningful Dentistry without a fulfilled doctor. Both must be in alignment.

That compass we talked about last week must be pointed true north towards your clinical calling so that you arrive at that point where you love what you do so much so that it drives you forward. You should feel at peace with the sacrifice you make to achieve your practice goals.

One of my most powerful driving motivations to do what I do and to help create the path for my doctors, is because with dentistry you have the ability to literally decide what kind of dentist you want to be and what kind of dentistry you want to do – free from judgment or force by anyone or anything.

You are, if you choose to be, in total control. And this control begins by finding your center clinically and to do life-changing care for your patients through your own definition of what Meaningful Dentistry is to you.

Our next three pillars to your Manifesto will be built on the foundation of this one right here.

We’ve set the compass with the First Pillar – Fulfilled Doctor. We’ve begun building the foundation with the Second Pillar – Meaningful Dentistry. And next week we’ll move forward to the Effective Team.

Before we go there, you should reflect this week by asking yourself:

“What is my clinical vision for my practice as it stands today?”

Also ask where you want to see that going in the future? What percentage of your time are you doing meaningful dentistry now? What do you need to change in order to get closer to your Center?

So don’t miss Part 3, building an Effective Team, next week.

The answers to a better practice and a better life await.


Scott J. Manning, MBA

Have a successful dental practice with Scott Manning, MBA