We are one week from Halloween. That got me thinking… what’s the scariest thing about running a dental practice right now?
Is it the overhead? The team drama? The DSO down the street? Insurance checks that keep shrinking? All of those things are real. I get it. They’re out there haunting you every day like ghouls and goblins you can’t shake.
Here’s the truth though… The scariest thing isn’t out there – it’s inside you.
It’s the fear that keeps you working too hard for too little. It’s the insecurity that keeps you stuck on yesterday’s fees while everything around you gets more expensive. It’s the self-doubt that makes you afraid to ask for what your time and skill are actually worth.
That’s what should frighten you the most. Working tomorrow on yesterday’s prices.
I just wrapped up my Profit Comeback Virtual Training with a “room” full of doctors and I can tell you this with absolute certainty: you cannot out-earn your fees. You can hustle harder. You can see more patients. You can squeeze in more procedures. None of it matters if the math is fundamentally broken from the start.
In this 12-minute video, I walk you through the three ways to expand your pricing structure so you can finally stop undercutting your own success and start building a practice that rewards you for the value you deliver.
Here’s what you’ll learn:
- Why most doctors are living in the past with their fees and how that single mistake is costing you tens of thousands of dollars a year in lost profit
- The mindset shift that changes price from a cost to an investment and why this reframe is the difference between confident case acceptance and apologizing for your fees
- The three strategic approaches to raising your fees (including the one most doctors miss completely because they’re too focused on what everyone else is doing)
- How to reverse-engineer your fees based on the life you actually want… starting with two simple numbers that tell you exactly what your hourly rate needs to be
- Why bundling is the key to leverage and how fees let you incentivize treatment without discounting your value
- The truth about percentile comparisons: why benchmarking yourself against “the average” guarantees you’ll stay average
This isn’t about becoming the most expensive practice in town just for the sake of it. This is about aligning your fees with the value you deliver, the hours you want to work, and the life you’re trying to build.
If you’re tired of working harder while your profit stays flat, this is where it changes. If you’re done apologizing for your fees or feeling like you have to justify what you’re worth, this is your permission slip to go on offense.
