I want to talk about your greatest asset of all. I talk often about the Life Business but let’s get real about what life actually is…
Life is TIME.
Life is made up of time.
It’s made up of experiences — and experiences take time. It’s made up of relationships — and relationships take time.
So time is the key ingredient. Time is the currency. Time is the ultimate asset.
You can lose money. You can lose a deal. You can even lose opportunities. All of that can be replenished and replaced…
But you can’t get time back. Once it’s gone, it’s gone for good.
And here’s the funny part that no one tells you: to maximize your greatest asset, focus on the person who controls all of these things.
That person… is you.
Counting The Minutes That Matter
You are the one who controls your time. You are the one who creates your experiences. You are the one who builds and sustains your relationships.
So here’s the big idea: you are either your own greatest leverage point or your own limiting factor.
It all hinges on you and how you count the minutes that matter most.
This is what it means to own your life — not just your business. That is what being an entrepreneur is really about. I’m not talking about an entrepreneur of dentistry, or procedures, or money.
I’m talking about being the entrepreneur of your life, of your relationships, and of your freedom.
And when you begin thinking that way — something shifts. Because you realize that you’re not just running a dental business…
- You’re running a people business; a business built on connection, trust, guidance, transformation.
- You’re running a money business; where every decision, every system, every patient interaction contributes to your financial outcome.
- And you’re running a life business; where everything that happens inside your practice should be fueling everything that happens outside of it.
These are the core principles of The Dental Practice Shift that so many doctors need to adopt.
What Is The Point, Really?
That’s when you stop thinking of your practice as the point and start seeing it as the vehicle.
Dentistry is the modality, the mechanism, the means to the end. The real end is you becoming who you were meant to be — in your life, your family, your legacy.
All of these elements that make up your practice (your procedures, your income, your team, your patient base) is organic. They grow, evolve, and expand… if you let them.
They’re not finite. They’re not captive. They’re not static. But you have to lead them. You have to take control of the vehicle and drive it toward a destination that matters to you.
Let me put it in perspective… when you’re lying on your deathbed, at the end of your journey on this planet — no one is going to say:
“Gosh, I wish I had spent more time at the office.”
Not one person. Ever.
And I’ll take that a step further…
Your practice is worth MORE to you the LESS time you are in it.
It is worth LESS to you the MORE time you are in it.
Think about that for a moment.
That’s why private practice ownership, done right, isn’t just about production or profit. It’s about lifestyle. The practice must deliver a meaningful life along the way — not “someday” in far distant future.
That’s the difference between a practice that drains you and one that fills you, one that restricts your independence and one that fuels your freedom.
You get to live your bucket list now. You get to pursue your dreams now. You get to build wealth, make an impact, and create time for the things that matter now. You get to have your cake and eat it too, as they say.
That is what’s most valuable about owning a dental practice. It’s not just what happens in it. It’s what becomes possible because of it. That is the power of entrepreneurship.
So today, I’m just setting the framework in your mind. Because soon, we’re going to take a deep dive into this next level of thinking — what I call true liberation. We’re going to talk about real autonomy, about building a practice that delivers ultimate independence.
How?
Through mastery. Through control. Through engineering, infrastructure, and implementation.
Of The three businesses you are really in:
- The People Business
- The Money Business
- The Life Business
And yes, dentistry — the modality — makes them all possible. But it’s not the point, it’s the vehicle.
There is a bigger mission, a bolder vision, and a deeper reason for what you’re building.
The Architect Of Your Future
Too often, doctors focus only on what’s immediately in front of them—the day’s cases, today’s challenges, this month’s production numbers. But real success comes when you lift your gaze and look further ahead.
When you start thinking about the next year, the next five years, and beyond, you can then reverse engineer the steps necessary to get there. You can plot your course, create a strategy, and build the future you want to see.
Remember, you’re not just working in your practice; you’re building something. You’re building a system that creates freedom—not just for your patients, but for you as well. And that freedom is rooted in how you manage your people, your money, and your life.
This is about becoming the architect of your life, the architect of your future.
So with that said it’s time to dream bigger, think bolder, act with more ambition, and life with more vigor. We are going to work on this together. Start believing in these possibilities because they’re real — and they’re waiting.
