This Weekly Video is all about the gift of powerful, positive communication. The right words, used the right way, turn your team into confident leaders instead of order takers, and turn hesitant patients into committed patients.
Because your words are either working FOR you or AGAINST you. Every day your team says things like: “Do you want to go ahead and schedule?” or “We can always wait and see.” or “It might be expensive.”
In the video, I walk through what I call a “vocabulary cleanse.” The idea is to clear out phrases rooted in fear, scarcity, and doubt and replace them with strong, positive, forward-leaning language that aligns with your standards and your vision.
First, we dive into leading statements. Rather than asking vague questions like “When would you like to come in?”, you will see how to confidently guide patients with statements such as “The next available time is…” or “The doctor will see you on…”, and how to use the holidays, the new year, and insurance timing as supportive context for patients to say yes to the right treatment, at the right time, for the right reasons.
This is not about pressure, it is about making it easier for patients to move toward health with you instead of giving them an easy path to wait.
Next, we get into two specific tools I want every team to have ready in their back pocket. The first is building automatic “reasons why” behind every action you ask of a patient, from deposits to scheduling to bringing a spouse. The second is your power word “because.”
Lastly, I tie all of this into some very practical year-end and new-year actions. We talk about using the calendar itself as a legitimate “reason why,” how to pull unscheduled treatment forward now so you are not starting January cold.
My suggestion is that you watch this video with your team and treat it as a working session. As you go through it, you can pause, pick out the phrases that fit your personality, and start building your own “proprietary vocabulary” and list of reasons why for your practice.
If all you did was tighten the way your team speaks to patients, without changing anything else about your dentistry, you might be surprised by how much additional treatment is accepted and how much more in control you have heading into the new year.
