This is a challenge. A call to arms. A wake-up message to every doctor still clinging to a playbook that was outdated before the ink dried.
Just being in the game is no longer enough.
You can do everything everyone else is doing. You can go to the CE courses. You can work hard, grind it out, hope for the big months.
But the truth is… very few get rich.
Fewer still build real lasting wealth. And almost none do it on their own terms.
So if you’re reading this, good news. You’re in the right place at the right time – if, and only if, you’re willing to light a fire and do things differently.
We are now seeing a trend of doctors moving away from organized dentistry (ignoring that mirage projected on the horizon) and moving towards freedom and independence, moving towards the relationship business of dentistry not just the clinical business of dentistry.
This is the New Era of Private Practice, this is the wealth-maker opportunity you’ve been waiting for, this is going to change the game of your future.
To set yourself on a trajectory to new heights, it all starts with this: Mindset.
Mindset Shift #1: Bait and Brand
What’s the number one reason most practices attract low-value patients?
They’re putting out low-value bait.
This isn’t about your logo or color scheme. This is about the message behind your brand. The story you tell. The why behind the work you do and whether your patients are even aware of it.
Always remember: Patients mirror what you put out.
If your marketing says, “We fix teeth,” you’ll get people who just want a fix.
But if it says, “We build lifelong health,” you’ll get people who are ready to invest in transformation.
You’re not a tooth mechanic. You’re not a smile technician. You are the expert, the leader, the guide and your brand must reflect that.
Attract what you want by standing for something bigger. That’s how you intercept the right patients before they’re even in your chair.
Don’t wait for your patients to “get it.” You have to lead. And leading means more than informing, it means enrolling them in a bigger vision for their health and their life.
So tell the truth. Be transparent. Redefine what your practice stands for. Then educate, elevate, and empower your patients to meet you there.
That’s what builds trust – and trust builds treatment.
Mindset Shift #2: Not Marginally Better – Anything
You want to own your future, start by focusing on 100% health.
Success is not found by asking: how can we be a little bit better? The paradigm shift is give me the best you’ve got. That’s what consumers demand now.
This is the greatest news for private practices because it exactly mirrors how you should be approaching your practice – the same way you approach your patients’ health… Not marginally better – all the way better.
I don’t take my doctors and say, “Let’s make your life a little bit better.” That’s boring, that’s old news, and, frankly, it’s not worth the work.
Instead, we say, “Let’s make it the best it can be.”
That’s what I do for my doctors, the best it can be. This is the place where you can dream and aspire.
I give you full permission to go all-in. That’s what we’re after here, and that’s what a 100% health is all about.
This mindset shift is not a little bit better, but the best it can be. I want you to think about this in every aspect of your life and practice.
Now, how do you do that? Well, you do that by building a profitable practice. Which means…
Mindset Shift #3: Don’t Fit the Mold – BLOW IT UP!
The industry wants to put you in a box…
“You’re this kind of practice.”
“You’re in this kind of market.”
“You should do this much per hour, per op, per chair.”
Forget all that.
This isn’t about working harder to squeeze more out of a broken system.
This is about working smarter to build your own.
You don’t need more volume. You don’t need more ops. You need your own mold, one custom-engineered for your practice, your lifestyle, and the impact you actually want to make.
Because this next decade in dentistry won’t be won by the ones who play by the rules. It’ll be won by the ones who write their own.
But the math has to work for you. Your accountant? They’re reactive. The industry benchmarks? They’re irrelevant.
You need a reverse-engineered profit formula based on your life goals, not someone else’s spreadsheet.
Why? Because when you know your Magic Number – what your practice has to produce to create the freedom you deserve – you can finally stop chasing and start building with precision.
Private Practice must be profitable. Not as a nice-to-have. Not as a goal for “someday.” But as a prerequisite to everything else you want: more life, more team growth, more patient health, more time freedom, more fun.
Because The New Game Is All About Leverage
Less work, more reward. It’s not a fantasy, it’s a FORMULA.
The New Era of Private Practice is about identifying the leverage points: time, team, patients.
Your TIME should be spent only where you are the greatest value.
Your TEAM should be empowered to create results without you holding their hand.
And your PATIENTS? They should be moved along a proven path toward better health – faster.
When you align these three leverage points, you double your profit while cutting the grind.
That’s not theory. That’s the system I teach, and it works.
Lead the Future
This is your moment. Not to settle. Not to be “a little better.” But to go ALL IN.
Pride of ownership has never been more important and the possibilities have never been more real.
So get ready to build your battle plan on my Webinar Training.
Because the next chapter isn’t going to be written by the insurance companies, the DSOs, or the industry “experts.”
It’s going to be written by you.
This is your time. This is the New Era of Private Practice…
Join me for this webinar training where you’ll discover:
- The 7 Insider Strategies every smart private practice owner must leverage now (think “stock tips” for your career).
- Why DENTISTRY is uniquely poised to benefit from the rise of preventative & regenerative health – taking a leadership role in this growing movement and returning the pride of ownership for both patients and team members.
- The coming collapse of commoditized, impersonal “drill-and-fill” corporate dentistry as demand explodes for high-touch, high-trust local neighborhood practices.
- Keys to attracting high quality, loyal, referring patients who will pay for quality over quantity, value over volume, and refer friends and family like clockwork.
- Discover the Patient Lifetime Value Multiplier (PLVM) – a simple strategy that creates maximum competitive advantage for any Practice focused on delivering 100% Complete Health Dentistry.
- How to master the Money Math of Dentistry and catapult your practice forward with Pre-Pay – plus a dozen ways to get Patients to invest in their health WITHOUT high-pressure sales tactics (discover the most cutting edge treatment financing strategies now available).
- And that’s only the beginning.
The true secret to private practice success comes down to reverse engineering your own personal TIME+PROFIT Formula for Ultimate Independence… this becomes your battle plan, your 10-year roadmap, for the most profitable decade of your career.
That’s how you break free from the volume trap, escape the insurance handcuffs, and create the Lifestyle Practice you always dreamed of – one that provides greater income, deeper impact, and real independence.
This is a once-in-a-lifetime opportunity to capitalize on the New Era of Private Practice in America. Save your seat, embrace this challenge, evolve into the future, and welcome with open arms the greatest time in history to be an Independent Dentist.
