Last week, we put the focus directly on your Team. I outlined the very specific key principles to transform your people and tap into the greatest pent up inside of them.
The simple fact is the one constant in the practice isn’t the team or the patients – it’s The Leadership. The Doctor. The Owner.
And that is why improving your leadership is the greatest leverage factor you have in your life because your super powers make everyone else’s powers better – or worse.
I have dedicated an entire virtual training, a Masterclass of my Own, that embodies and encompasses every critical factor to Practice Leadership and Team Transformation.
The CRITICAL Thing You Must Understand:
Simple Shifts In Leadership Can Produce Outstanding Results.
Providing comprehensive care, inspiring a team, and running a profitable practice is more challenging than ever before. Time, resources, and money are at a premium. Far too many Doctors are working longer hours for less money and their day is filled with constant team frustrations… indeed, this is the single biggest complaint I get from Doctors day in and day out.
But NOT from “my” Doctors, because I’ve fixed all of this for them – I’ve eliminated their frustrations, removed their Team Challenges, and fired up their people like never before to take ownership and action for practice growth.
I want to do the same for you, which is why I’ve created a brand new LIVE 4-Hour Masterclass training taking place Friday, September 29th, that will allow you to unlock breakthrough levels of leadership, achievement, autonomy, independence, and prosperity.
Click Here to Learn More About the Live Masterclass…
In fact, we can change nothing else in your practice but light your team on fire and you will instantly see different, better, faster, more consistent and valuable results.
It all comes down to how you engage with and invest in your People Potential.
This is why I say your greatest asset is not your patients (they are an abundant resource, unlimited in quantity and controllable in quality; accessible and available as long as you are doing what is necessary to attract them). The greater asset is your Team because, like you, making them better or worse, they make your patients better or worse.
Your team either increases or decreases the value of your patients and their for your practice.
Unfortunately, most Doctors use their team as their greatest excuse instead of their greatest asset.
The truth is: your team will always and only be a great as your leadership.
Certainly, you want to have people around you who are worthy of your leadership also – and just like you want patients who appreciate you, your team must as well.
This is not up to their minds however, it is up to your leadership educating them on this. We want to fertilize our own grass not constantly search for greener grass somewhere else.
The same goes for your patients as it does for your team.
So, I want to pick up where we left off last week, we are going to talk about creating careers for your people and finding people for your careers. This is what any other business on the earth would be doing, if they are professional organizations doing worthy things, like your dental practice.
I have often stated again and again that the greatest problem with the dental industry today, when it comes to team members (or employees, which by the way are not the same), is that they are not able to have careers.
The difference between a career and a job should be obvious to a professional doctor and business owner such as yourself but perhaps it has been so long ago since you ever had a “paying job.”
When they have a career, they have a plan, a path, a commitment, something to look forward to and something to grow into.
When they have a job, they have a paycheck exchanged for hours that they work and (at best) for the skills that they have.
No one who is a champion really wants to have a job. Everyone who has any ambition at all to succeed at something desires to have a career and to be part of a team where their contribution is significant and impactful. They want a place where they receive support, acknowledgement, and appreciation for the value that they bring to the team.
You can walk in any office and tell immediately if the people working there have careers or jobs. You can tell by the number of days they miss, how early they arrive, whether they finish what they have started, take initiative beyond ‘what they are paid to do,’ and whether they are taking ownership over their tasks and responsibilities.
Every Dentist is only as good as the people around them. Every Practice is only capable of the potential that its people bring it.
We are in the people business, and we usually mean that to refer to the patients and that would be true, but the patients can’t take care of themselves, nor can the doctor do it all. Really, the doctor should be doing the diagnosis, the dentistry, the discussion that goes with each and managing the direction of the practice.
That’s about it… Discussion, Diagnosis, Dentistry, Decision, Direction. These are the responsibilities of the Doctor Owner.
And then you have the greatest responsibility of all: building and leading a career-based team of committed professionals.
So embrace that we are in the people business, but the first set of people we have to serve are those that work with us to accomplish the goals that we have. When these people are dialed in, fully engaged, and at their best, then taking care of the patient side of the practice happens naturally.
You can have an amazing team who does well, is ‘happy and nice’ to patients and they enjoy being a part of the practice; but they are bystanders and not participants. They are in the audience instead of playing the game on the field and making victories happen.
All team members must know how their direct effort and responsibility (patient by patient) contributes to the practice. There has to be performance-based accountability.
I have talked to you about this many times and I will continue to do so because this is the Achilles heel of every practice. People always say to me ‘we need more patients’ or ‘our patients don’t have any money’ or ‘we have such a great team but…’ And then they make all of these excuses.
It is very simple… you have a great team if you are winning. That’s it.
And if you are not winning as much or as often or as big as you should be then it is either the team’s fault or the doctor’s fault or both (probably both).
There is a solution to all of this, if you are willing to commit to it. No matter if you have one year left in your career or decades left, ensuring your practice has a team who can drive its growth, manage its systems, and be the engine for dependable, predictable, sustainable success is the secret to all greatness in dentistry.
Here is the formula:
A+ Team Member attraction, screening and hiring approach.
A career path with positional ownership and performance based accountability.
Cohesive Team engagement that supports collaboration and initiative.
Structured systems to cultivate and grow their individual abilities.
Communication and training protocols.
Finally, everyone must have clarity of the mission with a reliable and consistent feedback loop for tracking results and responsibilities individually, as a team, and as a business.
I say it’s time… TIME to Take Back Control Over Your Future and Start Practicing Dentistry on Your Own Terms…
My 4-hour Masterclass will reveal the simple shifts guaranteed to empower your team, accelerate growth, and unleash your practice’s potential for limitless prosperity.
Don’t miss this opportunity to join me on Friday, September 29th…
Click Here to Learn More About the Live Masterclass…
“This event has been SPECTACULAR! We’ve taken away things we’ve never imagined before; things we can implement right away that’ll build our practice and make our team so happy. There’s only one thing that I’m really unhappy about… That I didn’t meet Scott 10 years ago.” – Dr. Handel
Your leadership is what will make all of this possible but once you do it, it will last forever as you will have built a culture of positive productivity and prosperous dentistry.
Most practices are held back because they don’t pay enough attention to this, they think they can shortcut it, they don’t feel capable of it or because they are being held hostage by their team as they fear the consequences of rocking the boat.
If you are ready for the greatest breakthroughs of your life and the most fun of your career, it’s going to be because you have amazing people around you being the catalyst for your success and achievement of your goals. There is no limit to the potential of a practice other than the self-imposed (or team-imposed) ceiling of the human assets inside of the business.
Over the next few weeks, we’ll go on a journey together to developing career based A+ Team Members by dissecting and creating your personal strategy for each of these components.
In the meantime, from last week and this week, you should be doing your own personal assessment of what you are doing well, what you could be doing better, and the reality that exists in your team, employees, staff in your practice as it is right now.
And If you’d like to NOT leave this all up to chance… then you’ll want to be at my Masterclass where I take you by the hand and literally paint-by-number out your own Team Transformation that will give you the keys to total and ultimate freedom, independence and autonomy of your own.
Here’s just a small list of the powerful points I’ll be covering in my upcoming 4-Hour Live, interactive, online Masterclass…
The 5 Keys to Breakthrough Leadership: Simple Shifts Guaranteed to Empower Your Team, Accelerate Growth, and Unleash Your Practice’s Potential for Limitless Prosperity
Non-Negotiables of the Self-Managed Practice… imagine the relief of knowing that things will “JUST GET DONE” without you ever having to intervene.
The secret to spending fewer hours in the office, while still taking home more income — all without burnout, stress, chaos, or turnover (but it all hinges on private practice ownership).
The ultimate hiring process for reliably getting maximum results and finding the perfect fit for YOUR practice… with EVERY team member a TOP producer you can rely on day in, day out.
3 secrets to keeping the right people for life — how to “invest” in your KEY players so they remain with you forever.
The most effective way to delegate — the right way to get critical tasks off your plate without having to waste a moment micro-managing.
The keys to effective leadership without changing who you really are — you won’t have to play pretend to get things done, you can establish authority naturally and with ease.
The importance of having a Champion… your practice is practically rudderless without this key role getting filled by just the right person.
The absolute best way to transform your private practice into a long-term financial asset that generates wealth for you long after your final day at the office.
The fastest ways to overcome the obstacles holding you back from your greatest potential, prosperity, and peace of mind.
And much more besides…
