Posts Categorized: Huddle

Last week, we talked about this whole “selling” thing and how most people get it all wrong because they are busy selling “the thing” instead of the outcome and benefits. We also talked about the fact that selling is nothing more than encouraging, motivating, influencing and compelling someone to action.  Even education is selling. Your… Read more »

So often in dentistry both doctors and team members alike get a bad taste in their mouths and feel resistant to the idea of “selling.”  This reaction is primarily driven by two issues.  First, the fact that it implies you are having to convince someone to do something they otherwise wouldn’t do.  Second, because it… Read more »

Last week, we talked about telling and completing the whole story with your patients.  Regardless of what role you play and position you are in, you have the ability to influence, persuade and encourage every person you see to move forward with whatever ‘next step’ that is in their very best interest. In fact, that… Read more »

As we discussed last week, if you want to move your patients forward with their dentistry and health – you first have to move them forward with their mind and vision, both real and imagined. This is why the use of photographs is critical but still not enough because the use of photographs sells only… Read more »

I could have titled this as another series in our “Awareness” discussions because it really is circling back to the Patient part of Awareness with you taking the lead and being a guide so the patient can discover what’s possible. Instead, we are shifting gears while picking up from last week.  If you participated in… Read more »