The key word in that title is PREPARE. If there is one thing that most doctors do not do enough of it’s prepare – to be successful in their practices.
They prepare clinically, for a case, or treatment plan, usually doing it at the last minute of course before a presentation. They might study something if they need to freshen up on it. They go to CE after CE and yet how many hours or even minutes in a year are spent on actually preparing to win at the game they have chosen.
The big problem is most doctors fall into the cycle of thinking “doing dentistry” is winning. Similar to a wide receiver running perfect routes all game but catching no passes, and still wondering why they lost.
Doing dentistry is part of winning the game but it is only part. Winning is a team that is dialed in, all playing in the same direction with intensity and executing like a well-oiled machine.
Let me tell you a secret. Come closer, I don’t want to say this too loud, it might scare off some of your wimpier peers…
If your day isn’t filled with a little ‘good’ stress…
If you are not under the gun to hit your goals…
If you never see some serious intensity in your office that feels like a winning team in the locker room at halftime…
If your practice isn’t ALIVE…
You aren’t playing the game of dentistry to win.
It’s not going to be a walk in the park or a day at the beach. I mean this is called ‘work’ and if you do it well enough, you can have all the other types of days you want – but only if you show up to the office…to work…to win.
So what’s a Championship Practice Winning Play Book Look Like?
What’s it take to have a Super Bowl YEAR…
Structured meetings.
Prepared days.
Focused huddles.
Seamless handoffs.
Collections in advance.
Bundled treatment to build the schedule.
Time leverage.
Patient referrals by the hour.
Championship level patient experience.
An experience that moves, compels and motivates patients to want to accept treatment because they care about their health and know the longer term benefits are better than the short term savings of delay.
You also need engaged team members who want to grow and challenge themselves. You want a group of winners. That’s the only way you can win.
You have YOUR Super Bowl year ahead of you. It is yours to do with whatever you want but you must have the principles of success in place in order to discipline yourself to win.
I’ve given you just a few of the key things to put in place or make sure they are effective the way they are done now.
At the end of the day, you should divide and conquer in your practice. Just like having a quarterback coach, a line coach, a defensive backs coach, a receivers coach, a running back coach, etc. As with offense and defense, not every person trains on the same things – yet everyone knows what each other is responsible for doing.
If you haven’t already, write out a list of the three areas of improvement or training priorities for each position and person in your practice. Go to work on those items. That will give you bigger impact and greater results than any other random actions.
And last but certainly not least (and probably most important of all), you gotta have a pep talk, a rally cry, a strategy session. You have to prepare to win and you have to plan to prepare – everything begins with what you are doing to set yourself up for success and give your team the winning advantage.
That happens now. Before anything else.
As I said last week, you know not everything is going to go right and that is why you don’t want to leave anything up to chance. You want to be ready… ready for whatever it takes.
Remember that stupid saying, “Hope for the best and prepare for the worst” – hoping doesn’t win championships and you are going to inevitably walk yourself right into the “worst” doing it that way.
Instead, you must prepare to win, expect the best always and do whatever it takes to achieve your committed goals and objectives. Then you mitigate the possibilities of the worst ever happening or getting in your way.
You have the tools, now what will you do with them?
If you just show up here every week and never act on anything, you are wasting your time. On the other hand, if you are ready to make 2018 the best year of your career, ready to throw away all excuses, ready to fully commit to practice on your own terms and ready to have your greatest Championship Year ever then…
You MUST prepare. You need a plan of attack that guarantees success. To make sure you’re ready to hit the field and win it all, take advantage of my:
Championship Practice: 2018 Game Plan >>>
You’ll get the motivation, clarity and confidence you need to burst through your plateaus now. Plus, you’ll walk away with a clear, actionable, customized Game Plan to win it all in 2018.
It’s time to stop talking and start playing; stop dreaming and start doing; stop making excuses and start making things happen. You don’t have to do it all by yourself and well, really you can’t… no matter how great you are that only gets you so far.
It’s time you stop settling for less than your best and have a game plan for your practice success that is worthy of your skill, sacrifice, vision and ambitions.
My “2018 Game Plan” will deliver all that and more…
Prepare to Win Big and Claim Your 2018 Championship Trophy >>>
