This week, I unveiled my 6 step system for mining the gold in your practice by mastering patient retention.
This is the most important thing! Is there really anything else that is more important and more worthy of your time, attention and investment?
If you missed this training, you don’t want to. So, I’ll be nice and give you access to study over the weekend…
Watch the On-Demand Replay Now >>>
The reality is, if you don’t keep your patients in the practice, in the cycle of treatment, nurtured in hygiene then you never get the chance to cultivate the real life changing treatment they need (which also happens to be the dentistry you love to do).
We both know that brand new patients don’t often say yes to everything or at least not right away. This is, of course, relative and depends on your process to get big case acceptance with new patients.
That said, if you are only relying on this and never planting seeds and cultivating treatment for the future, then you are missing the majority of all opportunity and treatment value in your practice. Therefore, quite literally starting back over at zero on the first of every month.
If you want to turn these seeds into profits and your patients into treatment value over time then you have to keep them engaged in your practice. Not just through the new patient process but through enough points of engagement and steps to solidify a real relationship with them so they will stick around.
This is exactly what I have organized for you in my 6 steps to mastering patient retention and showcased not only how to build the relationship but also how to track it so you actually know what’s going on.
I even went through my super advanced (but also simple) treatment flow process that most everyone misses. Plus, inside of this training, you will hear two more critical concepts to all solidification of patient trust and the secret to never ever having money be the reason patients leave.
Both of these concepts can be summed up in just two words each. They are powerful and profound when applied specifically.
You can dig for them here: The Patient Retention On-Demand Training >>>
All of this to say it’s not enough to just do what every practice always says …
Every practice says they do a great job taking care of their patients BUT… what they really mean is (and maybe you too say this), that the patients that you keep like you and you take care of them inside of their mouths.
Unfortunately, this is not enough, because you also have to take care of them outside their mouths. To do that you have to really embrace knowing your patients and establishing your relationship with them.
I want to give you five typical pitfalls that doctors and teams suffer from that all can be fixed with my advanced training.
First, most practices are too desperate for short term gratification of getting the easy money or billing insurance and then moving on to the next patient instead of building for the future value of the patient along the way.
Second, most practices have a culture of “busy” and they let that get in the way of actually being productive and working towards tomorrow’s treatment not just todays production.
Third, maybe the biggest pitfall is lacking a system that covers all parts of the patient engagement from phone through completion of treatment to follow-up and turning them into referrals. At least we need a system that holds accountable every patient opportunity so we know what happened to them and where they ended up.
Fourth, it’s quite possible your team missed the main point of where they put their focus. It could be they are in such a rush to turn emergencies or grab some same day dentistry that at the end of the day you have some money but you also lost patients that you’ll never see again (maybe without even knowing it). So money today is actually negative returns tomorrow.
Finally, Fifth, every doctor once in a while gets in the habit of starting or stopping (depending on how you look at it) at diagnosing the patients’ mouths instead of getting to know the patient. The mouth doesn’t buy from you, trust you, come back to you, refer to you; the person does.
This is a provocative shift and it has to come out in more than just words. It’s about the essence of your practice, the culture inside, the focus of your team, and the conditioning and education of your patients.
You have the ability to mine your patients for gold that will never run out and it will actually build upon itself.
In order to get down to the gold you have to get through these Three Forces that are working against you to steal your patients from you. Unless you have the process in place that I take you through step by step on this training, you are going to continue to lose more than you should (maybe as many as you get). Therefore, you’ll never reach a point when you get to compounding growth and building the value of your practice for the future. You’ll be making money today to pay last month’s bills instead of out ahead of your practice getting paid for the future and increasing the value of your patients every step of the way.
This will be a game changer for you. Your gold rush awaits…
