1. Do everything you possibly can to ensure your experience, systems, operations, teamwork, patient engagement and every thing about your practice is designed to maximize, ensure, and increase patient acceptance, scheduling, and investment of the treatment you diagnosis to help the patient achieve optimal health, function, and beauty that they deserve.
2. Do everything you possibly can to ensure your flow, systems, operations, team work, patient engagement and every thing about your practice is designed to create, ensure, and make memorable a wowing, genuine, comfortable experience for your patients so they can’t help but brag, rave, tell others, and refer people to you.
That’s it.
Today…and every single day!
There isn’t a more simple, clear, specific way to put it.
When you stand up and work through your huddles every day this week, you ask yourself “Is what you are doing and discussing really helping you and every team member better accomplish these goals?”
Most people waste time working on making the day better for them – not for their patients. They talk about things that have already happened, stuff from yesterday, stuff already in the schedule today. They are living in the past wondering why the future doesn’t get any better.
The only thing you should be focused on are these 2 goals and objectives.
And at the end of the day – there ought to be a lot to celebrate – a lot of treatment taken out of the mouths of your patients and placed into the schedule; and a lot of money invested and committed from your patients to make it happen.
One of the biggest problems (and I’ll use that word literally) in the context of the day, is the team as a whole is bashful about forcing (or you could say “getting”) a real commitment from the patient.
We accept just telling people of their treatment – not solidifying it, not setting up your next team member to properly execute the next steps with the patient, not asking the tough questions or being transparent with reality when it comes to getting the patient on board.
This goes back to last week, activity and accomplishment.
Activity is seeing patients.
Accomplishment is making them healthy.
Activity is telling a lot of patients what they need.
Accomplishment is getting them to take responsibility for their health.
Activity is informing patients of diagnosis.
Accomplishment is getting money therefore commitment for scheduled treatment.
There’s a long list of activity and accomplishment that we could play like a game, offense and defense, one scoring points the other killing the clock.
You get to decide.
This week, I’d take a good hard look and assessment over every aspect of your practice and every team members’ actions to see if they are completely congruent and completely aligned with our 2 most important (and really only) goals.
Clarity about this can never be revisited too often – just like winning can never be done enough…winning in dentistry are accomplishing these two goals with every patient, every day – not just going through the motions of activities.
