If there is one thing you can do to start your year off right in 2016, it is to go into January laser focused. Not just focused on your goals but your actions that are going to get you to your goals along with the decisions, adjustments, and changes that must be made to facilitate these actions to occur.
The obvious decisions are easy…
You can either start with how many days you want to work or how many days you don’t want to work; or you can start with how much money you want to make or how much money you don’t want to make.
The combination of these 2 halves that make up the whole are what matter most in setting your expectations for 2016.
Now, in my world, we want to focus on your earning potential, what is your capacity to help patients get healthy.
For example, you can start with number of team members, treatment rooms, providers, and then you can reverse engineer the number as to how much revenue you believe to be possible each day and then multiply it out by the number of days you want to be in the office and we now have your earning potential.
Of course it’s much more complex than this but it is not more complicated.
The reality of practice design and what I call the lifestyle blueprint is getting these three numbers to meet in the middle with a collaborative approach.
Days worked, Income desired, Production potential, and badda-bing-badda-bang you have yourself a winning formula.
Then we get to break it down by categories…hygiene, patients of record, new patients…and ultimately we segment by procedural niche, specialty or type of treatment.
For my clients, we never factor in hygiene production (it’s our ‘overhead’ slack adjuster). We treat it as the cushion and we always know it’s there but we never depend on it otherwise (and mark my words this will always happen) you will produce down to your goal because you have hygiene to pick up the slack.
Instead, stop giving yourself so much slack and produce up to your potential.
I’ll say that one more time – produce up to your potential – every provider must do this…that’s the point and a the sign of a true professional, a serious businessperson, a passionate and committed dentists.
Now that we have all of these things on the table, we can finally set some specific goals, create the action plans, and make the decisions necessary to follow-through to achieve our desired outcomes.
Here are things you should be thinking about…
1. How do we increase our new patient values by enhancing our patient experience
2. How do we better cultivate meaningful treatment out of hygiene
3. How do we generate more quality referrals
4. How do we more efficiently and effectively schedule for great patient experiences, profitable days, and well balanced, value weighted dentistry
5. What is our training schedule and topics going to be like for our team
6. What fun ways are we going to become a better team
7. How do we see ourselves giving back to the community this year (see Monday’s Morning Huddle from this week for tips and exciting ideas and all the answers)
8. What have we always wanted to do for our practice, team, and patients that we’ve never done that we are going to commit to in 2016
9. What are the things that have been getting in our way, the list of our biggest frustrations, and how are we going to eliminate them for good in 2016
10. Ultimately how will we define success…what will it look, feel, add-up like in 2016…and what are we going to do to reward and celebrate our accomplishments
This is how you build a real practice organization, whether you have 3 people or 30, 2 chairs or 20, whether you want to make $1,000,000 or $10,000,000.
Champions go into the ‘new season’ with absolute clarity over what they want and they have a rock solid plan in place to make it happen.
Key words by the way…make it happen. Not let, but MAKE!
And that my friends, this, this Profit Report right here is what will make all the difference for you.
Ironically, most Dentists not only never do this but they don’t know how. They either shoot way to low and set themselves up for failure or they have no idea how to get where it is they want to be.
This is what I do…I serve the independent dentist (you), who has everything they’ve ever wanted in life in terms of their dental education but has never had anything they needed in life in terms of their business education. And learning from trial and error or the school of hard knocks doesn’t count because it will never allow you to become as great as you deserve and desire to be.
This is exactly what is covered in my book…The Dental Practice Shift…and surely (unless you have been literally hiding under a rock) you have this book and have studied it to help you gain focus and clarity.
The next step (and really the only step possible for you to take), if you are very serious about this ‘New Year’ thing, about your own personal success, about fulfilling your potential and about earning the rewards that you and your team deserves, then you will commit to being very very deliberate about success in 2016.
And the way to do that is to accept my guidance, as someone with more experience than anyone on earth for creating and designing custom-built-to-suit dream dental practice and as master of shaping the future of what you’ve sacrificed your life to build. I will extend my custom profit blueprint and lifestyle practice strategy call one more time for one more week before I vacate for the holidays to unplug and unwind, leaving all forms of communication behind until the new year.
If you want to go into 2016 with the focus, confidence and game plan of a lifetime that’s going to guarantee you to have your most successful, fun, exciting and impactful year of your career then this is it…
Schedule Your One-On-One Call Before 2016 >>>
And let’s make some magic happen. I will personally walk you through each of these questions and important considerations to build your goals, actions and decisions that will have you riding high with momentum by January 1st.
Smart people waste no time, squander no opportunity, settle for no less than what their potential demands and expects no less than what they deserve.
Allow me to help, my gift, for the ambitious minded dentists out there who know every year matters.
I look forward to guiding you through this very important profit report together over the phone to make the most of your new year. It is after all the last 2016 you’re ever going to get.
This is your last chance before the clock strikes midnight and the calendar turns…
