What makes you different?
Have you ever really seriously asked yourself and your team that question?
It is just too easy to say ‘everything’ or say ‘our dentistry’ but that is not different. Every practice on the earth says they do great dentistry.
They all say this even when we know (and they know) that it is not true, not even a little bit.
You can answer that question a dozen different ways, but the real test is how your patients would answer the same question. What do your patients say makes you unique and why they come into your practice?
Would they say anything other than how nice you are?
This really matters because your differentiation is all that you have in this business … What happens on the inside of the four walls of your practice? What happens on the inside of your patients’ mouths? While it may be dramatically and substantially different in your clinical minds, if it is not different to your patients then it doesn’t matter.
I call this the Patient Perspective.
Here’s what I say is your ultimate differentiation and your greatest asset of uniqueness: it’s you and every one of your team members, it’s the human element.
The personal engagement that builds your reputations and relationships are the key.
Here’s the good news, bad news.
The Good News is: you are in control of you, you are in control of your patient experience, you are in control of your relationships with your patients, you are even in control of their perspective and perception if you decide and choose to be.
That’s the good news.
The Bad News is: you are only going to be as successful, as good, as consistent, as dominating in your marketing place, as attractive to your ideal A-Patients as your practice business model is set up to allow and create.
With most practices, it is not the people inside of it that is the problem, it is the business itself that is not set-up to win. There are no systems that drive the differentiation into the patients’ minds and out into your communities.
And as result, you have patients making decisions where they go based on price and insurance and who has the bigger brand and the brighter sign and the better location – instead of who provides the best experience, the most genuine care, the highest quality and relationship-driven dentistry.
This is why corporate dentistry is winning. And it should not be. Not a chance. Because people, patients, especially yours they don’t want that – who would?
They want concierge, customized, individual, attentive, personal care with people who know their name, remember them and spend time with them. They want a practice that does not just say they care and say they provide quality, but shows it, lives it, and makes it experiential in delivery.
I know I’m fed up with these big bad bullies coming into cities and towns across our country and letting the evil empires get the best of you and your patients. I’m standing up for you, fighting the good fight to turn this around.
If you will stand up with me, we can make a difference.
What has to happen is we have to build a better business around your practice and create a force of obvious, strategic, value driven and smart differentiation to bring out the best in your team and in your patients.
I’m inviting you to attend and participate in my most advanced, hard-hitting, serious online training ever – tomorrow – all about the 7 ways to achieve real, legitimate profit growth differentiation in your practice that will ensure you beat out the bad guys going into the new year.
It’s not going to happen by trying to be like them. That old express “If you can’t beat ‘em, join ‘em,” is exactly the problem in dentistry today.
No more joining, no more insurance, no more volume based, no more same-as-everybody-else and no more discount dentistry. Instead, we are going to beat them.
And I’ll give you my plan and exactly how to do it – tomorrow.
Click below now, I’m doing this one time only, period…
Register to Attend the Live Webcast Training Tomorrow >>>
