Let’s get one thing straight right here and right now…
You are not ever going to beat the corporate dental practices at their own game. I’m going to tell you exactly WHY on the highly anticipated, advanced online training webcast I’ll be presenting in less than two weeks.
The good news is: you don’t want (and shouldn’t need) to even try. Because they serve an entirely different type of patient than the ones that you want and prefer.
The bad news is: they are not your only competition.
Just yesterday, one of my most successful Owner Dentists with a forty plus year career in a really small city, told me about this company that they had been serving for his entire career. Every employee and employee family member of this organization was a patient at his practice by following my healthcare partnership approach on his own long before I ever even presented it to him or anyone else.
But, not anymore.
Because some insurance company finally came in and put a lot of pressure on the CEO to force the employees to switch dentists to an ‘in network’ provider.
Pathetic, and it shouldn’t be that way. This is America for heaven’s sake. You pick where you eat, where you shop, where you live, where you work and you should damn sure pick where your kids go to school and where you go to the dentist.
And guess what, the employees are rebelling. They have refused to switch to another Dentist, staying loyal to my client and rightfully so. Loyalty and trust should and must be more important than insurance.
Is that the case with your patients? What would they do? And more importantly, what would you do?
This CEO has gone so far as to send a letter, of course at the urging and insistence of the insurance carrier, to every employee basically threatening them (which is illegal by the way but would never be enforced because of the bureaucracy); but the employees don’t know that they do not have to switch.
Most would just throw their hands up or run away with their head between their legs. Or worse yet, wimpy dentists go and sign up for the plan so they become “in network”. In other words, fall victim to the scheme and evil plan the company had crafted to begin with.
Not my guy; f-that. We fight back. We mean business and we take someone coming in and disrespecting his patients seriously. On the offense we must go.
The bigger problem is: this is happening all around us in every city in America to every Dentist whether they know it, admit it, are aware of it, acknowledge it or not. Patients are being stolen and are leaving in droves. Most just turn their head and look the other way.
You don’t have to stand for it. You’re better than that.
This is exactly why I have decided to put it all out there, once and for all really. As we come upon the end of 2016, I’m going to arm you with the most significant, important and critical leverage points of differentiation and protection against this trend and help you take your practice back.
I’ve called this advanced training “The 7 Essential Elements of Differentiation That You MUST Possess to Protect Your Patients, Triumph Over Competition, And Flourish In Your Practice Before It’s Too Late”
So, what can you do with all of this right now… Check-up on your patients. Not the ones you see but the ones that you DON’T see, the ones you have forgotten.
Do you even know why they disappeared, why they said no, why they deserted you, why they missed their appointments?
Do you know where they are now? Who won them over or stole them from you?
Do you know if you are susceptible to the same problems I have explained in this Profit Report? If you think otherwise, you are seriously misguided and you can’t claim ignorance, just denial.
Assess the reality of your practice and the fate of your missing patients. Then get ready because I’m about to give you the formula to solving every aspect of commoditization you have ever experienced and rid you of the frailty and vulnerability of patients leaving you behind because of insurance once and for all.
There are specific things that must be done, decisions made, strategies executed and systems put in place. I will give you the 7 that will elevate the way your patients perceive, invest in, look at, and interact with you.
That’s a promise.
From now on, you will be in control of your practice and your patients will be in control of their health. Misguided and misinformed no more … you or them.
On Oct. 25th, I’m going to pull back the curtain and fill you in on the competition that is bigger than corporate dentistry, that is more concerning than insurance and that has declared war on your patients and profits. I’m nearly certain that you have no idea it is even happening in your practice.
It is the single greatest problem plaguing independent dentists in the coming year that will make or break your 2017 based on what you do about this.
Don’t forget to reserve your spot on the online training for my most advanced, aggressive, bold and serious training ever released.
Register for the Online Training: The 7 Essential Elements of Differentiation >>>
