Today is it… The last day to register and participate in the most talked about Online Training Event I’ve ever hosted. It’s going to be intense. It’s going to be a little bit crazy. It’s going to be a whole lot of provocation towards offending those weak and wimpy people (not you of course) in our industry that refuse to stand up against the insurance communists that try to play doctor by dictating care and ruin both your ability to do what’s right and best for your patients and your ability to earn what you deserve and be paid at least closer to what you’re worth.
You don’t want to miss this. I’ll cover everything from A to Z on taking control over insurance in your practice and helping your patients get healthy without the constraints and debilitation of corrupt insurance companies stealing your practice profits and diminishing the necessary care for the patients you serve.
Register for The Dental Insurance Cure Webcast Training >>>
Now, to prepare you for tomorrow, let’s follow up from last week and talk about the most important thing you can do to help ensure your patients make positive, proactive decisions about the diagnosed treatment you have directed them to move forward with.
In short, you must learn to stand your ground.
It’s not always easy but it is always important.
The reason is simple. Patients are people, like you and me, and they are all trained (as are we) to never accept the first option, to always have a rebuttal, to avoid ‘spending’ money and skip doing anything that seems optional.
We challenge people when asking us for money or telling us what to do.
So, when it comes to insurance, you simply can’t fold. You can’t give in. You can’t let it slip by when someone brings it up. You must stand your ground and hold your own on this subject, not only because of the decision being made in that moment – but – more importantly for the conditioning you will be doing with the patient.
If you let them go this time, you will end up filling your practice with lots of single tooth, step-by-step, never make any progress on the road to health dentistry. It will not only impact and plateau your schedule it will result is sabotaging your ability to achieve team goals (and therefore bonuses) and ruin your ability to get referrals.
All that is required is the truth.
“What does my insurance cover?” – “Not enough, that’s for sure!”
“Well, can I just wait and do next year when my benefits renew?” – “No actually, you really can’t, not possible in this situation, it really needs to happen now.”
“I only want to do what my insurance is going to pay for.” – “Well unfortunately your insurance isn’t going to pay for anything that’s important here, we can maximize it for you, however the only way to make any progress on the plans we’ve created together, based on the goals you and the doctor have agreed to, then you’re going to have a little, not a lot, but a little investment for this because after all it’s your health and that’s certainly not what the insurance company cares about but it is why we are here…”
You get the idea. Tomorrow we’ll go into more details and I’ll really lay it out on the line for you. None the less, for today’s huddle and this week with your team, your homework is to practice this… To make sure no one on the team is the weak link and letting patients sabotage their own health decisions and ruin all the work the clinical team has created in the back.
Look, someone is the weak link, we don’t want it to be you and we don’t want it to be anyone. We want everyone to be able to stand their ground and handle the insurance rebuttals when they occur.
It’s the only way. At least if you want to break free from the shackles of low profit, little treatment, and a volume of patients that keep your wheels spinning everyday like a hamster instead of doing what you love, getting treatment that matters, and truly making patients healthy.
I know you can do this!
Last chance…it happens tomorrow, don’t miss this my friends…
Register for The Dental Insurance Cure Webcast Training >>>
