Here’s the question I get so often it drives me crazy: “Scott, where do I find better patients? How do I get me some of those A patients you talk about?” I know exactly what you’re really asking. You want the easy button. You want the one thing. You want the next fancy marketing gizmo… Read more »
Posts Tagged: patients
Winning Begins Before the First Patient Arrives
Every Monday morning reminds me of a team standing in the locker room just before the game begins. The preparation has already taken place. The uniforms are on, the game plan has been reviewed, and in just a few moments everyone will walk onto the field to compete. Dentistry is no different. Before the first… Read more »
Your House, Your Rules: How To Build Better Patients Instead of Just Wishing
I’m going to cut straight to it… You want better patients. You want more A patients. You want people who say “YES!” to treatment, who show up on time, who value dentistry, who refer their friends. Here’s the problem: you’re asking the wrong question. The question isn’t “How do I get better patients?” The question… Read more »
Building a Practice Patients Actually Love
Look, I know it is past Valentine’s Day but here is the thing… Love is not a holiday in your practice. It is every single day. It is woven through everything you do. It is why patients drive past three other practices to get to you. It is why they say yes to treatment. It is why… Read more »
Referrals Are Relationships Made Visible
Today we are going to talk about referrals, and I want you to reset how you think about them. Referrals are not a marketing gimmick. Referrals are not a punch card or a sign at the front desk. Referrals are not something you “get” by squeezing in one more awkward ask on the way out… Read more »

