The Vital Step Every Practice Owner Must Take In 2024

Happy New Year! So easy to say the first week in, isn’t it?

Gosh, just the gift of the ‘start’ is a reason to celebrate… but for the real winners in life, it’s far from enough. We are thinking about what we are going to do with it – never satisfied with its mere existence.

***If you missed my Whiteboard Session detailing out your own customized success formula for your ‘Best Year Ever’ … This is your last chance. Just like the year isn’t new for long, your opportunity to take advantage of my future focused formula is about to run out…

“The Formula For Making 2024 Your Best Year EVER!”

The reality is, as you get into the 2nd, 3rd, and 4th weeks of this month and get back to the normalcy of it all, you soon realize that happiness is really so much bigger than just having a successful practice or celebrating some day on the calendar. It’s actually a very big thing, but it can be elusive. It is always progressive in that you can never stop ‘being’ happy if you want to stay happy.

You could say it’s a state of mind. I say it’s a state of being, believing, thinking, doing, acting. It truly comes from knowing your purpose and having a focus. Call it whatever you want but I can promise you this: you are happiest when you are in pursuit of something significant. You are here, so I know you are no slacker, no loser, no ‘average’ person who is content to just get by, live another day, make another dollar.

And that is exactly why I show up here every week to say, “Keep going, you can do it, you are going to succeed, and you are doing amazing things. It’s not always going to be easy but it is always going to be worth it!”

This week brought about a new set of months packaged up inside of 2024 giving you have a brand new year ahead of you and it’s going to be incredible. It’s going to be everything you could ever want it, dream it, desire it to be.

We are going to make certain of that.

I want to dive right in and hit the ground running so you can take off in the new year and build momentum to your goals.

Before I go another sentence further, I can’t emphasize enough the need for your own visualization of exactly how you want your year to go with as much detail and clarity as possible. You have a much higher probability of it happening because you will resist the urge to be distracted and you will not give in to people and things trying to steal your attention away from your objectives.

This is your responsibility. This is far more important of a commitment than any new year resolution or even goal for 2024. It’s your decision to have daily discipline. To live out your own life philosophy and have integrity with your purposeful and intentional modus operandi.

Inside of my 2024 Best Year Ever Formula for Success, you will get the clarity you must have, be emboldened with the staying power required, and have a sure-fire formula to engineer your state of ideal in all areas of your life.

Get Your Personalized Success Formula and make 2024 Your BEST YEAR EVER

Now, on to part one of the 3 ways to make your year happy…

First, understand that happiness is derived from a clarity, a purpose, a pursuit of something. This means you must have established goals and written expectations that are publicly displayed and mutually agreed upon where everyone knows what a daily victory is. Winning or losing matters. If you want to have a team of champions, you have to be keeping score plus have a game plan for getting there. Get the team involved in this so that you have a goal bigger than you for your overall practice.

Next, have a strategy for motivation… you gotta be ready to show up every day in order to motivate the troops and inspire them to perform to win. Command their success, a big and dramatic difference from demanding them to do their jobs.

This is the most overlooked responsibility I see doctors miss and it has nothing to do with your leadership skills or your personality. It simply has to do with a lack of understanding or grasping the full importance of this.

Most likely, you are self-motivated because you are a professional who has arrived where you are because you had a goal, set out to achieve it, didn’t relent, and you made it – so, now what?

You expect everyone else to be, do, and act the same. Sorry, not realistic and isn’t going to happen. If everyone was like you there would be way more dentists than there already are.

If you love what you do, are proud of who you are, the team you have created, and the practice you’ve built then be your own biggest promoter, own biggest cheerleader, own best leader to your team.

Of course, if you are hanging around here with me and you are smartly accepting the Dental Success Today partnership for your success into your life then we spoon feed, hand hold and provide everything you could ever need to have to motivate and inspire both you and your team!

Now, you gotta commit to feeding yourself and pushing yourself forward by expecting more out of yourself… whether that’s more dentistry, fewer days, more profits, more challenging cases, more development of your practice as business.

You want to seek out information and resources that speak your language, that reinforce your beliefs, that match with your principles, that adhere to you clinical philosophy, that support and facilitate the vision of your practice (seems obvious doesn’t it), it is after all about you.

This is the purpose of my ‘state of the union’ – Make 2024 Your Best Year Ever Success Formula – to provide you a straight forward paint-by-number playbook so you leave nothing up to chance.

This is all about you achieving the practice you want. Now, I am not here to sell you anything; in fact there is nothing for sale on this presentation – you will only get specific ideas, very valuable information and provocative strategies that you must know to protect yourself, your practice, your team, and your patients in the new year from the invading forces … that drive discount dentistry … that commoditize what you do … that strive to push every practice and patient through a one-size fits all cookie cutter that destroys the integrity of everything you have worked so hard to create.

A great general once said “One minute decides the outcome of a battle, one hour the success of a campaign, one day the fate of empires.”

Such is our New Year – 365 days of a campaign to success, fought one battle at a time! Anything short of this mentality is indicative of casual ambition, in other words, no ambition at all.

Today, I want to remind you about the greatest way to ensure you absolutely make it the best year of your career. I want you to win these battles and have a whole lot to show for it rather than just 12 sheets torn off of the calendar.

And that’s by doing it all on your own terms.

You are used to waking up every day, going in to the office, finishing your day, leaving, and then starting the next one all over again. I expect you to be tired, you’re working hard.

Still, the highest income earning doctors and the biggest breakthroughs that we ever achieve start first with complete alignment of the doctors’ passions, interests, focuses, strengths, and (now listen carefully)…

…removing absolutely EVERY annoyance, frustration, negativity, obstacle from their way.

The planets align easily when you take out all the things in their way.

When that happens it’s like a rocket ship exploding your practice forward and you get compounding growth every single month. Every quarter is like a year’s worth of progress again and again.

If you feel your potential is not being met, whether you are struggling to hit your first million or you are on the brink of earning a personal income of 7-figures or more… no matter where the plateau is on your way up the mountain, it always comes back to ‘making the doctor happy’ and/or ‘removing the things in their way of peak performance’.

Sure, there are team transformation tips that I share all the time. Or even patient strategies or business leverage principles… but you know what, these only matter AFTER we ensure with crystal clarity that the doctor is hitting his/her stride. That’s where it begins and ends.

This year, how about we put you first.

I do every single day. Every. Single. Day. I put YOU first. But do you?

This year, let’s win the battle that matters most, the one inside your head, the one that lets you move forward without hesitation. If you’ve got that one figured out, then figure what is holding you back from breaking through to reach your next pinnacle of success; because every doctor’s “happy place” is different and every definition of what ‘success in 2024’ looks like is different.

Yes, we’re 5 days in, but that’s just 5 daily battles in this long expedition through the year. It’s never too late to double check your priorities against your compass and charge forward to victory.

Of course when it comes to daily victories and the campaign to win the hearts of your patients, it does come down to those ‘minute by minute’ decisions in every visit. These matter more than any other.

One: don’t take your plans, actions, commitments for 2024 casually… go all-in.

Two: you will have the best year of your life in 2024 because that’s what’s supposed to happen, it’s what you deserve, it’s what all of this is all about. You deserve the best and, good news, you’re in control of what happens so long as you choose to be.

Three: study everything we do here together because this is THE PLACE to be for Private Practice, Independent Doctors who want to give AND get the most out of every day of their lives.

Get ready, it’s going to be amazing.

P.S. You can still get my help on crafting your comprehensive plan for… Your 2024 – BEST YEAR EVER In Your LIFE and PRACTICE Success Formula