You better believe that the majority of everything you read, watch, listen to, have been told, are bombarded with every single day about “new patients” is completely and totally wrong.
In fact, having experience in dozens of industries and just about every genre of healthcare, I can confidently say that: Dentistry has more ‘flavor of the month,’ bright shiny objects and charlatans selling you the ‘magic pills’ to solve your new patient problems “forever more.”
Whenever you hear that, you can be darn sure it’s all a bunch of BS because there is no ONE thing you can do to market for patients.
And besides, most marketing is nothing more than commoditizing yourself by reaching out to strangers who you force to be interested when they weren’t already. This is the fastest way to fill up your practice with time-wasters, price-shoppers and otherwise unqualified patients.
This is why I advocate strict, disciplined, consistent referral focused marketing initiatives (both inside your practice and outside your practice). Where you are attracting specific types of people by way of going through patients or centers of influence that you have already won over.
That said, there are also other things you must do to make your referral marketing even more effective … you have to protect your brand, manage your reputation and have a viable visible organized online platform that controls what others find, see, say, read, learn about you. You want to begin your relationship with people before they become your patients and that only happens through being proactive.
There is so much more to say about this, way more than I can possibly write in this Weekly Report.
The good news is I’m not going to leave you hanging.
Instead, I’m going to offer you something better than even my advice about the internet, stranger danger marketing, referrals, relationships and everything “New Patients.” My good friend and colleague (who works personally with many of my top and highest performing practices, all of whom take quality and consistency of new patients very seriously), has just recently launched a new “tell-all” book about dental marketing myths and mistakes with a behind the scenes look at what works and what doesn’t book.
Jackie is the real deal with more experience in dentistry and marketing combined together than just about anyone you could hope to meet. She brings to light tried and true solutions that don’t break the bank and that you can really truly rely on.
Since you are here with me and part of the Weekly Report subscribers, I’ve arranged for you to receive a copy of her new book as my gift to you … and yes, it’s a real, tangible book made with paper that you can hold in your hand.
This is your ticket and chance to relieve all of your new patients worries once and for all. I wouldn’t miss it if I were you.
Grab Your Free Copy of Jackie’s New Book >>>
Unfortunately, there are a lot of purveyors out there in the industry taking your money to deliver new patients. Even if they do actually get you new patients, they’ll often be the wrong ones wasting your time. Service after service, idea after idea, gimmick after gimmick, company after company letting you down and leaving you with less money in your bank account than they found you.
Not any more, not with this book. I want you to arm yourself with the knowledge and power to understand the truth, read between the lines and be smarter about your decisions. In order to do that you have to know both: what to do and what not to do.
Go ahead, grab your copy now while you’re right here. They won’t last, as my readers got the appetite of champions and love smart information and resources that drive profit…
Grab Your Free Copy of “The Dental Practice Breakthrough” >>>
I’ll be back next week to talk about how to dramatically increase the value of your new patients whether 1, 10 or 100. We’ll build your New Patient Business inside of your practice that delivers results through valuable dentistry and gets patients to pay and proceed with full, comprehensive treatment plans. You’ll see!
While I’m working on this special project for you, go ahead and get ready to ramp up your new patients the right way and get rid of all the wasteful marketing. You’ll have the peace of mind to never chase anything down the next rabbit hole or have to keep falling victim for offers you know aren’t going to work.
