Do you “wake up before the alarm goes off everyday because you are so excited to get up and go into ‘work’ at the Practice you’ve created…”
Or do wake up all throughout the night because you are dreading going into the office tomorrow or have so much on your mind you can’t sleep?
Or are you just not that excited…period. About your team, your practice, your patients, the type of dentistry you are doing?
Actually this week, on one of my private practice profit and lifestyle blueprint consultations a Dentist said to me this sentence when I asked how he defined success, when would he know that he had arrived…
“Excited about going to work everyday so much so that I wake up before I have to.”
So invigorating to even think about that. Not waking up because you ‘have to’ go to work to pay the bills but because you ‘want to’ because of what you have created.
Maybe you are already there – I hope so. And seriously, if you are reading this, well then I know you are already far above average (whether or not your income and wealth or production and practice performance reflect that or not could be a different story).
By being here, reading this, I know you know you don’t know everything and even if you did, you simply can’t do everything you know on your own.
And this reality is what leads to so many Dentists, perhaps yourself, settling for a practice that is not as ideal as they want, prefer, desire, even dream it to be.
It’s kind of like being little boys and girls growing up having dreams and aspirations, and then life happens – you go to school, you get a job and you somehow forget about those things that use to keep you up at night dreaming and fantasizing about all the possibilities of what life has to offer.
The same thing happens to Dentists: you go through school, you learn what you learn and then you begin to find your way, often decades later. You have acquired so much knowledge and mastered your clinical skills that you out grow the only business and practice model that you have ever known.
‘Build it and they will come.’ Show up, do the dentistry, hire people to do other things, and then at the end of the day, if things go well, with a little bit of luck, there will be more money left over than what went out the door to keep your practice going and your dream alive.
This is very boring, frustrating, and uninspiring.
When you became a dentist, you undoubtedly had a vision. You probably still do, I hope you do, it’s something you should never lose sight of.
That vision, your definition of success, could be many things…
Type of dentistry.
Size of practice.
Kind of patients.
Number of team members or locations.
Amount of income, wealth, money, growth.
It could be anything you want it to be, but above all else it is not numbers…it’s not quantitative…you really can’t ‘count’ success.
No.
It’s a feel. An energy. A tone. The culture.
Success is that fire burning in your belly, that hunger that you feel, that obsessive focus of your next challenge, next goal, next accomplishment.
Success is about desire, deserve, want, ambition.
Not need, necessity, desperation, have-to.
Being so excited about your practice that you still have a balanced life; not because you don’t want to work, but because you don’t have to work and when you are at home or on vacation or with your family or pursuing your other interests you have peace of mind to enjoy and be present.
And when you are at the office you are having fun, working hard – but smart, very smart – and you are being appreciated and appreciating others. You have an environment that doesn’t feel painful, stressful, or frustrating.
Here’s the best analogy I can give you… (Read it at least twice, let it soak in)
Your successful practice is like the difference between running on a treadmill and running outside in the perfect scenery in your favorite part of the world and taking it all in and enjoying every stride.
Because…if you are on a treadmill and you try to stop…you can’t not without severe injury, not without falling on your face and in order to feel any progress you just have to keep running faster and faster and faster and when you finish, you stop, everything stops, progress stops. As you step off of it and you feel…pain, relief, maybe satisfaction until you realize that the only way to keep going is to get back up on that thing again tomorrow and do it all over again.
Nothing changes. The view stays the same, but you run faster. It’s a cycle.
Whereas running outside on your favorite path in the world seeing the beauty that god has gifted us with, all the scenery and freshness of the air full of the energy and spirit of it all.
Wow. Awing, isn’t it. Every day, no day is the same, no path monotonous. It’s majestic.
And you know the most amazing part of it…when you stop, pause, slow down, step off to the side of the road, nothing else stops, only you, everything else keeps right on going along. If you do want to pause, you can stand there and just appreciate everything around you and then when you are ready you can start running again.
You never feel tired, some how always refreshed, always fulfilled, always excited; excited for the next journey, the next leg of the trip, the next stride in your step to begin again.
That my friends is success.
And it is the feeling you deserve every single day of your life in and out of your practice. It is possible, it is what’s suppose to happen.
It also happens to be the question I get most…every single day…
“It all sounds good…but how do you actually make it happen…how do I get my practice to be the way you describe.”
I will tell you.
You will never get it by following someone else’s plan, you will never get it in a seminar room or in a manual or in a box or with any other cookie-cutter type approach that is meant to be for one-size-fits-all dentists.
You deserve better and you owe yourself something more significant and meaningful than that.
To help shed light on this elusive ‘dream’ practice I talk about all the time I have created a very special and very important webcast for you to watch that will walk you through both the thinking and the process – the decisions and the strategy – the belief and the results of exactly how to make it happen and make it possible for you.
I always say successful people never let ‘what is’ get in the way of ‘all that’s possible’ this is what I call your Practice Profit Blueprint and in it contains the secrets of all secrets: the 5 keys to achieving exactly the practice that you want, deserve, and desire.
The practice (your practice) that will have you waking up early because you are so excited you can’t wait to go into the office and enjoy the dentistry you love, the patients you want, the team that inspires even you, and the money, rewards, and significance you truly deserve.
They say if ‘nothing changes…nothing changes’ on the other hand…when you change the right things, when you achieve complete alignment, when you find your true essence, your sweet spot, when you gain laser sharp focus and clarity, when you have a practice you are excited about, proud of, and love calling your own – everything changes.
As you will see, it’s all right here…your answers, your path, your journey, your dream practice. Enjoy and go forth and prosper. Let nothing (and no one) get in your way, slow you down, or hold you back.
Here are your keys to your Practice Profit Blueprint:
www.PracticeProfitBlueprint.com
