Most Dentists strut into their office at the start of a new year expecting more of the same… the same patients, the same problems, the same profits, the same procedures.
They expect this because they do nothing to make it any different.
Facts are facts. You can change, eliminate, get rid of, get more of whatever you decide to. These 4 simple categories of things that are inside of every practice are controllable with a little diligence and focus on them.
For every person, the ‘New Year’ (or life for that matter), either happens to you or you happen to it.
I always remember the saying “In the world there are only 3 kinds of people:
Those that make things happen
Those that talk about things that happen
and those that just stand around saying ‘what happened?’
You get to decide which you are going to be.
What’s even better… and read this carefully because I’m about to give one of the single most valuable pieces of advice and tools to use to dramatic grow, even explode your practice…
You can teach this to the people in your life who are doing this thing called dentistry with you.
Your Team.
And
Your Patients.
Imagine, explaining to your team about what it looks like in their role in your office when they make things happen, talk about things or just watch things happen.
This is the difference between reactive and proactive. This is the difference between getting what comes and getting what you want. This is the difference between accidental, sometimes success and deliberately controlled, all the time success.
For your team, they should know position by position what to do to ‘make things happen’ by definition, by action, by patient circumstance, by their daily role and engagement with people in the practice.
It gets better.
Imagine, explaining to your patients about what it looks like to watch their mouth and health fall apart; to talk or complain about the way they look, feel, sleep, eat, chew, smile; or if they take control, are proactive, make positive serious decisions and they do something about their health, their mouth, their smile, their dentistry.
Often times we don’t take the lead to guide patients to a good decision and that means you are just standing around watching, talking, saying what happened right along with your patients and team members.
At the end of the day, it is your responsibility to have a culture where you lead by example and where you settle for nothing less than a take-action-attitude.
If the doctor loses focus or becomes complacent to this philosophy, you darn sure won’t have any team members or patients stepping up to do it for you.
Here’s the good news…
It’s a New Year and it doesn’t have to be the same as the last one. Of course, you can keep the good stuff, but if you aren’t trying to one-up yourself and do better than last year you simply have no point in existing.
I’ve decided to kick the new year off in a very big way by doing this ‘make things happen’ thing for you by giving you a big advantage as you start 2017 off on the right foot.
You see, over the years I have learned to master practice growth not by increasing work, hours, even patients or fees (which is what many lame-o-same-o groups who call themselves silly names like consultants or management or training companies, all who have no real business experience and therefore get paid to give you answers you A) already know B) don’t want to hear C) let alone do).
Anyone can make more money working more, doing more, seeing more; but please tell me: what’s the fun in that?
Did you really say “In 2017 my New Year’s resolution is to work more hours…”
The most common request I get is “How can I work less and make more?” Seems like a good idea. Any smart dentist would want that versus any and all of these other options.
There is a different and better way to accomplish working less and making more in 2017.
And the way to do it is by capturing lost opportunity in patients, treatment and money in your practice. Without this you are having to fight the volume battle, even if you don’t realize it, because you are only getting, keeping, earning, profiting from a fraction of the potential and opportunity inside of your practice.
This has to change in 2017. At least if you want to keep your sanity and have the best year of your career.
During my first and very advanced training for 2017, I’m going to pull back the curtain and open my secret, mysterious box of strategies and show you exactly how I (without having my doctors change anything in the core of their practice or increase their overhead), explode their profitability and grow their production in a matter of a few months… All by capturing hidden and lost opportunity in their practice.
Stay tuned because any one of these lost opportunity practice growth triggers, once pulled, will give you immediate overnight gains and ensure that your 2017 is anything but more of the same.
And instead, it’s a whole lot of new of all the things you want, especially money.
Until next week…
Go back through this Weekly Report and take to heart, seriously assess and do the activity I have outlined about the 3 kinds of people… for yourself as the Dentist and Owner, for your Team, and certainly for your Patients.
Then next week, I’ll step back in and show you exactly how we are going to make things happen in 2017 bigger, better and more profitable than ever before!
