Last week, we talked about this whole “selling” thing and how most people get it all wrong because they are busy selling “the thing” instead of the outcome and benefits. We also talked about the fact that selling is nothing more than encouraging, motivating, influencing and compelling someone to action. Even education is selling. Your… Read more »
The Most Critical Component: Practice Success Made Simple – Part 4
Today, I have a great and important surprise for you, one of grand significance that I will get to in just a moment. But first, the set-up. Over the past few weeks we have talked about the necessity of beginning with the end in mind in order to then reverse engineer your success and how… Read more »
The Real Problem With “Selling”
So often in dentistry both doctors and team members alike get a bad taste in their mouths and feel resistant to the idea of “selling.” This reaction is primarily driven by two issues. First, the fact that it implies you are having to convince someone to do something they otherwise wouldn’t do. Second, because it… Read more »
Practice Success Made Simple – Part 3
So far, we have taken a thorough look at “beginning with the end in mind” for all aspects of your practice and really your life in general with Dentistry serving as a vehicle for all of the other things you want to do. I’ve broken down how knowing the desired outcome facilitates the decisions that… Read more »
How To Turn “No” Into “Yes” Even When You Think You Can’t
Last week, we talked about telling and completing the whole story with your patients. Regardless of what role you play and position you are in, you have the ability to influence, persuade and encourage every person you see to move forward with whatever ‘next step’ that is in their very best interest. In fact, that… Read more »
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