Last week we set the tone, we showed our differentiation and we created an emotional connection with the prospective patients so they begin to understand the level of seriousness and importance we take their care, health, and dentistry. Now we want to immediately take control of the patient value perception through a one-two punch of… Read more »
Avoidable Distractions Costing You Big
Distractions can take your team’s focus away, gets them wasting time on non-essential activities. Before you know it the day runs out, the patient leaves, the conversations were never had, the follow-up is never carried through. I would say distractions from the core objective are the biggest time wasters and opportunity losers in any given… Read more »
Creating A-Patients: Step 1 – Emotional Connection and Differentiation
Last week I let you in on the bad news… that your patients are your fault. Like them or not (and I’m sure you have some great ones and some that maybe you’d prefer to plant elsewhere), they are a result of what you have attracted, nurtured, created, and lived with all these years. That’s… Read more »
The Best Way To Help Your Patients
Some people will tell you convenience is the best way. Some people will tell you getting them out of pain is the way to help your patients, at least in the short term. Others will tell you to let the patient play doctor and decide what their own dentistry should be. These are just some… Read more »
The Art and Science of Creating “A-Patients”
Oh yes there is… an Art and Science to this. No different than dentistry itself. In fact, one of the best things you could ever do is correlate your approach to new patients to the way you approach any specific (preferably a more complex or complicated) clinical procedure. Certain instruments. Specific protocols. Exact order. Value… Read more »
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