The other day, on our Monthly Practice Profit Accelerator Call, Kevin and I shared a story from one of our Superstar Doctors. She said the patient came in certain of needing nothing. Yet, after the new patient experience was complete, the patient just scheduled for everything listed on the comprehensive treatment plan. She went on… Read more »
Posts By: Scott J Manning, MBA
The Paradigm Shift That Ends All Frustration
We are picking up right where we left off last week. The biggest problem across the board in business is being reactive and waiting to deal with problems, objections, challenges, or anything else instead of getting out ahead of it and being proactive in decisions, behaviors, and perhaps especially with communication. It’s not a coincidence… Read more »
What Are You REALLY Selling Anyway?
Last week, we talked about this whole “selling” thing and how most people get it all wrong because they are busy selling “the thing” instead of the outcome and benefits. We also talked about the fact that selling is nothing more than encouraging, motivating, influencing and compelling someone to action. Even education is selling. Your… Read more »
The Most Critical Component: Practice Success Made Simple – Part 4
Today, I have a great and important surprise for you, one of grand significance that I will get to in just a moment. But first, the set-up. Over the past few weeks we have talked about the necessity of beginning with the end in mind in order to then reverse engineer your success and how… Read more »
The Real Problem With “Selling”
So often in dentistry both doctors and team members alike get a bad taste in their mouths and feel resistant to the idea of “selling.” This reaction is primarily driven by two issues. First, the fact that it implies you are having to convince someone to do something they otherwise wouldn’t do. Second, because it… Read more »
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