Posts Categorized: Dental Success

Last week we set the tone, we showed our differentiation and we created an emotional connection with the prospective patients so they begin to understand the level of seriousness and importance we take their care, health, and dentistry. Now we want to immediately take control of the patient value perception through a one-two punch of… Read more »

Last week I let you in on the bad news… that your patients are your fault. Like them or not (and I’m sure you have some great ones and some that maybe you’d prefer to plant elsewhere), they are a result of what you have attracted, nurtured, created, and lived with all these years. That’s… Read more »

Oh yes there is… an Art and Science to this. No different than dentistry itself. In fact, one of the best things you could ever do is correlate your approach to new patients to the way you approach any specific (preferably a more complex or complicated) clinical procedure. Certain instruments. Specific protocols. Exact order. Value… Read more »

Do you have an answer to that question? I’m sure whatever you’re getting now, you may not be satisfied with. Many in our industry would be touting that there can never be too many new patients. Most of these people saying that are benefiting from you wasting your money on trying to get more and… Read more »

Well, I bet you are, especially if you think not. Because it really has nothing to do with you, it has everything to do with your patients. The better question is: are your patients falling victim to insurance based dentistry – and are you to blame? How could you not be? They don’t know any… Read more »