If I had to boil everything down into one powerful strategy to help you help more patients, it would be this one. I ought to write an entire book on just this one single concept – but it would be over in three words… Tell The Truth. I know it seems so simple, but the… Read more »
[Part 3] The Entrepreneurial Dentist: Relationship Based Dentistry
There is something very powerful about a “relationship” in life and it becomes even more enhanced in business because it has to do with trust and commitment. The reason why this is such a significant thing, when it comes to dentistry, is because it is the very opposite of two things – what the patient… Read more »
Improving Patient Outcomes – Strategy 4
Today, I’m going to give you a strategy to help your patients that you will have to be very mindful in using. This is powerful stuff here, my friends. After motivation, after positive energy, after excitement and after questions, we still end up with a few patients that don’t feel compelled to act. That’s not… Read more »
[Part 2] The Entrepreneurial Dentist: The Psychology of Selling
If there is one common theme that you will often hear from Doctors it is their reluctance to, avoidance of, fear from or arrogant beliefs about “selling.” Even the ones that embrace the reality (this it is necessary) are bashful and do not feel capable of doing it effectively. In order to become an Entrepreneurial… Read more »
Improving Patient Outcomes – Strategy 3
I’m sure you remember hearing the phrase, “The way you see the problem is the problem.” And this is so incredibly true. One reason, among many, why pictures work so well to “sell” treatment is because it makes the problems believable and undeniable. They illustrate to the patient the reality of the situation. In every… Read more »
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