Posts Categorized: Dental Success

If my favorite part of creating A-Patients is the end when they write the check, swipe their credit card, enjoy the benefits of their life changing dentistry, then my second favorite step is this one right here. The acceleration of trust is the absolute most essential component, though it is made more valuable and significant… Read more »

Okay here we are, our 3rd installment in creating A-Patients. A+, A, A-, heck you’d probably be happy with a whole lot more B+ patients wouldn’t you? Well the only way you are truly ever going to have exactly the kind, type and category of patients that you want is if you start taking more… Read more »

Last week we set the tone, we showed our differentiation and we created an emotional connection with the prospective patients so they begin to understand the level of seriousness and importance we take their care, health, and dentistry. Now we want to immediately take control of the patient value perception through a one-two punch of… Read more »

Last week I let you in on the bad news… that your patients are your fault. Like them or not (and I’m sure you have some great ones and some that maybe you’d prefer to plant elsewhere), they are a result of what you have attracted, nurtured, created, and lived with all these years. That’s… Read more »

Oh yes there is… an Art and Science to this. No different than dentistry itself. In fact, one of the best things you could ever do is correlate your approach to new patients to the way you approach any specific (preferably a more complex or complicated) clinical procedure. Certain instruments. Specific protocols. Exact order. Value… Read more »